Switching from HTTP to HTTPS – Migration Guide

28. November 202328. November 2023 by seobility • SEO

HTTPS (HyperText Transfer Protocol Secure) helps keep your website visitors safe and is non-negotiable for any modern website. It also has SEO and usability implications. Google uses it as a ranking factor and major browsers clearly mark sites wit...

Continue reading →

Why are my competitors ranking higher on Google?

7. November 20237. November 2023 by Lee Wilson • SEO

As you might expect, there can be many reasons why specific competitors outrank you in organic search (SEO). In this article, I explore a number of the most common reasons and share practical advice to help you gain ground on your ever-changing compe...

Continue reading →

Google’s Helpful Content Updates: What You Need To Know

17. October 202319. October 2023 by seobility • SEO

Promoting high-quality, people-first content in search has been one of Google’s top priorities for some time now. Google’s Helpful Content System, which was first introduced in their August 2022 Helpful Content Update, is one of the latest tools ...

Continue reading →

SEO For Ecommerce Product Pages: How To Optimize For More Traffic And Conversions

25. September 202319. October 2023 by Dan Richardson • eCommerce SEO, SEO

Category pages may be the big money makers on most eCommerce sites, but if you’re focusing all your SEO efforts on your category pages and putting no effort into optimizing your product pages, you’re losing out on a lot of money. Ignoring your...

Continue reading →

Keyword Research And Analysis: How To Find The Best Keywords For Your Website

28. August 202319. October 2023 by Saša Ebach • Content Marketing, SEO

Which keywords do you want to rank for? To answer this question, a lot of SEOs like to follow their gut instinct. When starting out, this isn’t fundamentally wrong. But if you want to get the most out of keyword research and discover keywords with ...

Continue reading →

Google (Core) Updates: Everything you need to know

23. August 20238. December 2023 by seobility • SEO

Last updated on December 8, 2023. Have you seen your organic search traffic change drastically in a matter of hours or days? It’s possible that your website has been affected by a recent Google update. See the list of recent Google update...

Continue reading →

Core Web Vitals: Everything You Need To Know

2. August 202319. October 2023 by David McSweeney • SEO

Core Web Vitals are a set of real-world website performance metrics that Google considers critical to user experience. And Google has repeatedly stated that they have a direct influence on search rankings. Whether this holds true is a hotly deb...

Continue reading →

Content Marketing For Small Businesses: Tips And Strategies For Growing Your Online Presence

5. July 202319. October 2023 by Lee Wilson • Content Marketing, Small Business SEO

Small businesses often struggle to develop a content marketing strategy that delivers real results in terms of traffic and revenue. There can be many reasons for this, but typically the limitations are related to: level of experience or exper...

Continue reading →

The Perfect Website Relaunch – Complete SEO Checklist

1. June 202319. October 2023 by David Attard • SEO

Whether you’re changing themes, switching domains, or moving servers, a website relaunch is a critical time for your online business. You’re relaunching to improve your search traffic and conversions... ...but with so many moving parts, the...

Continue reading →

SEO Audit: How To Analyze Your Site And Boost Your Rankings (Step-By-Step)

17. May 202319. October 2023 by David McSweeney • SEO

Google is a complex beast. For every search query, there are literally HUNDREDS of signals that determine where your site will rank. And while some signals are more important than others… ...they ALL count. Each one is a part of the SEO pie. ...

Continue reading →

Content Refresh: SEO’s ‘Quickest Win’ In 2023

27. April 202319. October 2023 by David McSweeney • Content Marketing, SEO

There are no ‘quick wins’ in SEO, right? Well, not exactly. It’s true that SEO involves a lot of medium to long-term planning. And you definitely shouldn’t ignore those forward-thinking tasks. But… …there are some SEO tactics ...

Continue reading →

How to Soar to the Top of Google’s Rankings with E-E-A-T

15. March 202319. October 2023 by Chris Collins • Content Marketing, SEO

Content writing is hard. We all know it. You have to research in-depth articles. Source quotes from experts. And bring it all together in a uniquely compelling way. And the truth is you could do all that work, and still see your article buri...

Continue reading →

SEO Strategies for Different Types of Small Businesses

22. February 202319. October 2023 by Lee Wilson • SEO, Small Business SEO

SEO has become such an expansive field over the past decade that no single approach will work for every business. Online stores have to prioritise some strategies, while local businesses have to take a completely different path. Especially if you ...

Continue reading →

Top SEO Mistakes For Small Businesses To Avoid When Starting Out

15. December 202219. October 2023 by Lee Wilson • SEO, Small Business SEO

SEO is difficult for everyone but smaller businesses always face a steeper climb when starting out. Building a search presence from nothing is one of the biggest challenges you’ll face in SEO and it’s even harder if you’re dealing with limited ...

Continue reading →

How To Optimize Your Website’s Internal Links – An Actionable Guide

30. November 202219. October 2023 by Saša Ebach • SEO

Optimizing internal links is one of the basic tools of on-page SEO. But a lot of SEOs are only too happy to overlook it because it seems complicated – and its effectiveness is often underrated. Make no mistake: optimizing your internal links is ...

Continue reading →

Seobility & neuroflash Partnership: Create Well-Optimized Content with AI Support

24. August 202219. October 2023 by seobility • Seobility news

When you’re creating new content, do you often find it hard to come up with the first few lines? Does your computer screen stay blank for way too long? If so, you’re not alone. This is the very reason why modern AI text generators exist. I...

Continue reading →

Search Intent: How to optimize your content for searchers’ needs

26. July 202219. October 2023 by Saša Ebach • Content Marketing, SEO

What is the purpose or goal of a Google search? If you want your website to be among the top search results, you have to know the answer to that question. Of course, it’s still important to use the right keywords in your text. But ultimately the...

Continue reading →

Recap: The most important Google updates of 2022 (so far)

28. June 202219. October 2023 by seobility • SEO

The nature of Google updates is changing. Major core updates that completely shake up the search results are becoming less frequent. Instead, it’s getting harder to distinguish updates from “regular” SERP fluctuations as their impact seems t...

Continue reading →

New SEO Quiz by Seobility [+ Giveaway!]

1. June 202219. October 2023 by seobility • SEO, Seobility news

Are you ready to prove your SEO expertise in an ultimate knowledge test… while getting the chance to win one year of Seobility Premium for free? Then keep reading 🙂 Because today we’re introducing our brand new SEO Quiz that lets you test y...

Continue reading →

Tested: Is Webflow Good For SEO In 2022?

24. February 202219. October 2023 by Armin Ramoser • SEO

In our article series on the world’s most popular CMS systems, we tested the on-page SEO capabilities of 5 popular CMS. We took a close look at Wix, Squarespace, GoDaddy, WordPress, and Joomla. Check out the final results in this comparison, whe...

Continue reading →

Revealed: Which CMS Is Best For SEO In 2022?

25. January 202219. October 2023 by David McSweeney • SEO

During the past months, we’ve been testing the SEO capabilities of the world’s most popular CMS systems. We’ve been revealing the results of our individual tests as we go. And it’s safe to say that some CMS systems performed better than ot...

Continue reading →

2021: Looking back at a year full of changes

31. December 202119. October 2023 by seobility • SEO, Seobility news

An exciting year is coming to an end tonight – do you also feel like time flew by in 2021?! During the past 12 months, we've not only experienced a lot here at Seobility but there have also been numerous Google updates that kept SEOs all over th...

Continue reading →

Tested: Is Joomla Good For SEO In 2022?

16. December 202119. October 2023 by David McSweeney • SEO

Last updated on February 1, 2022 This is the fifth post in our series where we test the on-page SEO of the world’s most popular CMS systems. We previously covered WordPress, Wix, Squarespace, and GoDaddy. This time we’re turning our atte...

Continue reading →

How (and why) SEO and CRO should work together

14. December 202119. October 2023 by Luca Tagliaferro • SEO

SEOs work very hard to gain the first position on Google search results. It’s a lot of work, takes a lot of effort, the use of good SEO tools, substantial experience, and oftentimes financial investment to rank high, especially for competitive ...

Continue reading →

Local Link Building: 10 Ways To Grow Your Search Presence and Build Your Brand

8. December 202119. October 2023 by Chris Collins • Local SEO, SEO

Getting traction for your local business isn't easy. But if there's one strategy we can all agree on, it's getting your business in front of more customers. And the best way to do that? Growing your local search presence online. In our previ...

Continue reading →

Local SEO Ranking Factors: 7 Keys to Local Search Success

2. December 202119. October 2023 by Chris Collins • Local SEO, SEO

If you're a local business owner, you know being visible online is more important than ever. Having a strong local search presence can make the difference between being virtually invisible... and bringing in a flood of customers. In our last bl...

Continue reading →

Google Business Profile Optimization (former: Google My Business): How To Sail To The Top Of Local Rankings

24. November 202119. October 2023 by Chris Collins • Local SEO, SEO

If you run a local business, having a strong online presence is critical for success in 2021. And the cornerstone of all your local SEO efforts is a great Google Business Profile. (Note: Maybe you're more familiar with Google Business Profile's...

Continue reading →

New Feature: Local Pack Rankings in Seobility’s Rank Tracking

16. November 202119. October 2023 by seobility • Local SEO, Seobility news

Are you running a local business or providing local services? Then we’re happy to introduce a new Seobility feature to you that we’ve developed to support you even better in local SEO: from now on, you’ll be able to track your website’s ranki...

Continue reading →

Seobility speaks Spanish! – Why you should consider Spanish for your SEO strategy

13. October 202119. October 2023 by seobility • Seobility news

We are happy to announce that Seobility is now fully available in Spanish! Maybe you already know that Spanish is a very widespread language, but do you really know how important it is on the Internet? Whether you already have a business in S...

Continue reading →

Google Title Update: Everything You Need To Know

23. September 202119. October 2023 by seobility • SEO

Over the past few weeks, one topic has clearly dominated the SEO community: Google’s recent title update. Since mid-August, Google has been rewriting page titles of search results much more often, which leads to title tags (also called meta titles)...

Continue reading →

Google (Core) Updates in June and July 2021: An overview and recommendations

14. July 202119. October 2023 by seobility • SEO

Last updated on August 2, 2021 There's been a lot going on in Google search during the last few weeks - the June 2021 Core Update, the Page Experience Update, two spam updates, the July 2021 Core Update and finally the Link Spam Update. That makes...

Continue reading →

New: Seobility Keyword Research Tool

13. July 202119. October 2023 by seobility • Seobility news

We’re happy to introduce a new tool today that has probably been the most requested Seobility feature ever: our brand-new free Keyword Research Tool! As with all of our tools and features, our main goal was to develop a tool that’s easy to use...

Continue reading →

Tested: Is WordPress Good For SEO In 2022?

8. July 202119. October 2023 by David McSweeney • SEO

Last updated on February 1, 2022 This is the fourth post in our series where we test the on-page SEO of the world’s most popular CMS systems. So far we’ve focused on hosted CMS systems (namely Wix, Squarespace, and GoDaddy). In this arti...

Continue reading →

Tested: Is GoDaddy’s Website Builder Good For SEO In 2022?

20. May 202119. October 2023 by David McSweeney • SEO

Last updated on February 1, 2022 This is the third post in our series where we test the on-page SEO of the world’s most popular CMS systems. In parts 1 and 2 of the series, we tested Wix and Squarespace. The headlines: Wix offers decent contr...

Continue reading →

Tested: Is Squarespace Good For SEO In 2022?

6. May 202119. October 2023 by David McSweeney • SEO

Last updated on February 1, 2022 This is the second post in our series where we test the on-page SEO of the world’s most popular CMS systems. In part 1 we lifted the hood on Wix (conclusion: it’s getting better for SEO). This time out we’...

Continue reading →

Tested: Is Wix Good For SEO In 2022?

22. April 202119. October 2023 by David McSweeney • SEO

Last updated on February 1, 2022 Wix has long had a bad rep for SEO. But in 2022 is that bad rep still justified? This is the first post in our CMS series where we dig into the "out the box" on-page SEO of the world's most popular CMS systems. ...

Continue reading →

What’s the cost of SEO? – Free Tool: How Much To Rank

8. April 202119. October 2023 by seobility • SEO, Seobility news

What’s the cost of SEO? Or, to be more specific: How much does it cost to get a top ranking for a given keyword? Chances are that you faced this question before. If you ask an SEO expert, they will most likely respond with “it depends…”. A...

Continue reading →

Zero-Click Searches: What You Need to Know

31. March 202119. October 2023 by seobility • SEO

On March 22, Rand Fishkin published data at SparkToro that sent shockwaves through the SEO world. His conclusion: zero-click searches surged in 2020, now making up two-thirds of all Google searches. In his analysis of recent data from SimilarWeb, ...

Continue reading →

How To Build High Quality Backlinks [With Actionable Examples]

9. March 202119. October 2023 by David McSweeney • Content Marketing, SEO

There’s no getting away from it, backlinks are still a HUGE part of SEO. Bottom line: if you want to rank highly in search, you’ll need to build links to your site. But let’s face it, link building can be tough. So here’s the good ne...

Continue reading →

How to write the Perfect SEO Meta Description

3. March 202119. October 2023 by David McSweeney • General, SEO

Read any guide to on-page SEO, especially snippet optimization, and writing a unique meta description for EVERY page on your site will be listed as a fundamental. But here’s the thing: It’s been a LONG time since meta descriptions were a di...

Continue reading →

Rich Snippets: Everything You Need To Know [With Case Study]

25. February 202119. October 2023 by David McSweeney • General, SEO

Want to learn how rich snippets can help you get more traffic from Google? You’re in the right place! In this guide, you’ll find out: how rich snippets will help your website stand out in today’s crowded search results, how to get...

Continue reading →

Google’s Passage Ranking Update: What You Need To Know

18. February 202119. October 2023 by seobility • General, SEO

On February 10, Google announced that a new ranking signal, Passage Ranking, went live for US-based searches in English. Passage Ranking is a new approach Google developed to identify and rank relevant passages within web pages in search. In its O...

Continue reading →

39 Page Speed Optimization Tips (To CRUSH Your Load Time)

9. February 202119. October 2023 by David Attard • SEO

Page speed is one of the few ranking factors publicly confirmed by Google. Which means… speeding up your website can get you more search traffic. The good news? This guide is PACKED with actionable page speed optimization tips you can impleme...

Continue reading →

December Core Update Analysis: Sorry Google, You Have a Spam Problem [Opinion]

18. December 202019. October 2023 by David McSweeney • SEO

David McSweeney is our Chief Editor here at Seobility. He wrote and edited most of the recent guides and articles on our blog. The following article is his assessment of the state of Google Core Updates. Google dropped an early Christmas prese...

Continue reading →

Google’s December 2020 Core Update – What should you do now?

10. December 202019. October 2023 by seobility • General, SEO

After a long break, Google finally decided it was time for a new core update: on December 3, Google announced the rollout of the "December 2020 Core Update"... Have you noticed considerable changes to your rankings since last week? It’s very lik...

Continue reading →

SEO Copywriting: The 19 Best Tips To Increase Traffic and Conversions

21. October 202010. November 2023 by Chris Collins • Content Marketing, General, SEO

We can all agree that writing amazing copy is a lot harder than it sounds. After all, you don't just have to write words that are persuasive. You have to get them to rank in search. And doing both at the same time is a real challenge. Don...

Continue reading →

SEO Content for Online Shops

9. September 202019. October 2023 by Alexander Rus • Content Marketing, eCommerce SEO, SEO

Are you tired of hearing: Content is king? Wouldn’t you rather learn about what kind of content you actually need for your online store and how to create it? Then, you’ve come to the right place. In this guide, Alexander Rus, founder o...

Continue reading →

Interview with Seobility’s CEO on WebsitePlanet.com

6. August 202019. October 2023 by seobility • General, Seobility news

Have you ever wondered how the name of our SEO tool “Seobility” originated? Or what the story behind Seobility is? Our CEO Thomas Gareis recently gave an interview to the team of WebsitePlanet.com, where he answered these and many other questi...

Continue reading →

New Seobility Feature: File Source Analysis

16. July 202019. October 2023 by seobility • General, Seobility news

The correct use of file sources on your website is essential for properly displaying your content to users and to make sure that Google can index your website completely. Issues with these files will not only affect user experience and indexation in ...

Continue reading →

SEO Best Practices for Businesses that are Impacted by Corona Crisis

27. April 202019. October 2023 by seobility • General, SEO

The recent Coronavirus (COVID-19) pandemic has left a lot of business owners in a precarious situation. Many had to put their services on “pause” by either closing up completely or by offering a limited range of services for a temporary period of...

Continue reading →

The 5 Biggest E-Commerce SEO Mistakes You Might be Guilty of in 2020

2. April 202019. October 2023 by Manish Dudharejia • eCommerce SEO, SEO

E-commerce SEO is not like regular SEO. Google takes serious strides to protect users from faulty, unoptimized online stores. As a result, getting an e-commerce site ranked on the SERPs is becoming harder by the day. For retail businesses that exist...

Continue reading →

Google Featured Snippet Update & New Seobility Feature

24. February 202019. October 2023 by seobility • General, SEO, Seobility news

On January 23, Google made a big announcement on Twitter: web pages that are listed as a featured snippet will no longer repeat on the first page of the organic search results. This caused a great outcry from the SEO industry with many site owners be...

Continue reading →

Google Update: BERT – The biggest update since RankBrain

4. December 201919. October 2023 by seobility • General, SEO

On October 24th, 2019, the way Google Search works took a huge leap when Google introduced a new update called BERT. According to the official announcement, this is the biggest change to the Google Search algorithm not only in 2019 but in the past fi...

Continue reading →

Google’s September 2019 Core Update – First Reactions

27. September 201919. October 2023 by seobility • General, SEO

It happened again: Google has released a new core algorithm update on September 24, which is still rolling out at the moment. If your website rankings have changed a lot this week, this could be due to this update. In this blog post, we will share wh...

Continue reading →

Google introduced new link attributes and announced to treat “nofollow” as a hint in the future

16. September 201919. October 2023 by seobility • General, SEO

Today we have some big news for you: On Tuesday, Google announced on its Webmaster Central Blog that it will treat nofollow link attributes only as a hint and not as a directive in the future. In addition, two new link attributes "sponsored" and "ugc...

Continue reading →

100,000 Seobility Users – 100,000 Stories

8. August 201919. October 2023 by seobility • General, Seobility news

It’s time to celebrate – Seobility reached 100,000 users! We are incredibly happy that so many people trust Seobility and we would like to thank you all with this blog post. For this special reason, we will have a closer look at the abstract numb...

Continue reading →

Crawl Budget Optimization: How to improve the crawling of your website

28. June 201919. October 2023 by seobility • General, SEO

The World Wide Web has become a huge mass of information in recent decades and is still growing rapidly. For search engines like Google, it is impossible to fully capture this ever-growing number of web pages which is why they only crawl a certain nu...

Continue reading →

Google’s “March 2019 Core Update” – Insights overview and the importance of on-page optimization

21. March 201919. October 2023 by seobility • General

Since last week, there's one topic SEOs all over the world are talking about: Google's latest core algorithm update. For many websites, the update has brought significantly higher rankings but some others have suffered heavy losses. Although not much...

Continue reading →

Link Building Tactics – How to build sustainable backlinks

7. June 20184. February 2021 by seobility • General

Link building is an important aspect of search engine optimization (SEO), more specifically of off-page optimization. The goal is to maximize the number of high-quality backlinks onto your website, as this is one of the most important factors when it...

Continue reading →