Rich Snippets: Everything You Need To Know

Want to learn how rich snippets can help you get more traffic from Google? You’re in the right place! In this guide, you’ll find out: how rich snippets will help your website stand out in today’s crowded search results, how to get...

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Latest SEO Trends to Keep an Eye on

The SEO landscape underwent significant changes in 2023, largely due to the AI revolution. These changes will continue to have an impact in 2024, especially with Google's new Search Generative Experience. It's clear that we can't just keep relying on...

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10 Tips for Optimizing User Signals

User signals are visible signs that indicate whether or not visitors are satisfied with a website. That’s why optimizing these signals is closely related to improving the user experience (UX). Why is this so important? You can think of a posi...

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Switching from HTTP to HTTPS – Migration Guide

HTTPS (HyperText Transfer Protocol Secure) helps keep your website visitors safe and is non-negotiable for any modern website. It also has SEO and usability implications. Google uses it as a ranking factor and major browsers clearly mark sites wit...

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Why are my competitors ranking higher on Google?

As you might expect, there can be many reasons why specific competitors outrank you in organic search (SEO). In this article, I explore a number of the most common reasons and share practical advice to help you gain ground on your ever-changing compe...

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Core Web Vitals: Everything You Need To Know

Last updated on February 1, 2024. Core Web Vitals are a set of real-world website performance metrics that Google considers critical to user experience. And Google has repeatedly stated that they have a direct influence on search rankings. W...

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Tested: Is Webflow Good For SEO?

In our article series on the world’s most popular CMS systems, we tested the on-page SEO capabilities of 5 popular CMS. We took a close look at Wix, Squarespace, GoDaddy, WordPress, and Joomla. Check out the final results in this comparison, whe...

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Revealed: Which CMS Is Best For SEO?

During the past months, we’ve been testing the SEO capabilities of the world’s most popular CMS systems. We’ve been revealing the results of our individual tests as we go. And it’s safe to say that some CMS systems performed better than ot...

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Tested: Is Joomla Good For SEO?

Last updated on February 1, 2022 This is the fifth post in our series where we test the on-page SEO of the world’s most popular CMS systems. We previously covered WordPress, Wix, Squarespace, and GoDaddy. This time we’re turning our atte...

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How (and why) SEO and CRO should work together

SEOs work very hard to gain the first position on Google search results. It’s a lot of work, takes a lot of effort, the use of good SEO tools, substantial experience, and oftentimes financial investment to rank high, especially for competitive ...

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Google Title Update: Everything You Need To Know

Over the past few weeks, one topic has clearly dominated the SEO community: Google’s recent title update. Since mid-August, Google has been rewriting page titles of search results much more often, which leads to title tags (also called meta titles)...

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Tested: Is WordPress Good For SEO?

Last updated on February 1, 2022 This is the fourth post in our series where we test the on-page SEO of the world’s most popular CMS systems. So far we’ve focused on hosted CMS systems (namely Wix, Squarespace, and GoDaddy). In this arti...

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Tested: Is Squarespace Good For SEO?

Last updated on February 1, 2022 This is the second post in our series where we test the on-page SEO of the world’s most popular CMS systems. In part 1 we lifted the hood on Wix (conclusion: it’s getting better for SEO). This time out we’...

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Tested: Is Wix Good For SEO?

Last updated on February 1, 2022 Wix has long had a bad rep for SEO. But is that bad rep still justified today? This is the first post in our CMS series where we dig into the "out the box" on-page SEO of the world's most popular CMS systems. ...

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Zero-Click Searches: What You Need to Know

On March 22, Rand Fishkin published data at SparkToro that sent shockwaves through the SEO world. His conclusion: zero-click searches surged in 2020, now making up two-thirds of all Google searches. In his analysis of recent data from SimilarWeb, ...

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How to write the Perfect SEO Meta Description

Read any guide to on-page SEO, especially snippet optimization, and writing a unique meta description for EVERY page on your site will be listed as a fundamental. But here’s the thing: It’s been a LONG time since meta descriptions were a di...

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