2021: Looking back at a year full of changes

31. December 202131. December 2021 by seobility • SEO, Seobility news

An exciting year is coming to an end tonight – do you also feel like time flew by in 2021?! During the past 12 months, we've not only experienced a lot here at Seobility but there have also been numerous Google updates that kept SEOs all over th...

Continue reading →

Tested: Is Joomla Good For SEO In 2021?

16. December 202116. December 2021 by David McSweeney • SEO

This is the fifth post in our series where we test the on-page SEO of the world’s most popular CMS systems. We previously covered WordPress, Wix, Squarespace, and GoDaddy. This time we’re turning our attention to Joomla. Specifically, Jooml...

Continue reading →

How (and why) SEO and CRO should work together

14. December 202117. December 2021 by Luca Tagliaferro • SEO

SEOs work very hard to gain the first position on Google search results. It’s a lot of work, takes a lot of effort, the use of good SEO tools, substantial experience, and oftentimes financial investment to rank high, especially for competitive ...

Continue reading →

Local Link Building: 10 Ways To Grow Your Search Presence and Build Your Brand

8. December 20219. December 2021 by Chris Collins • SEO

Getting traction for your local business isn't easy. But if there's one strategy we can all agree on, it's getting your business in front of more customers. And the best way to do that? Growing your local search presence online. In our previ...

Continue reading →

Local SEO Ranking Factors: 7 Keys to Local Search Success

2. December 20212. December 2021 by Chris Collins • SEO

If you're a local business owner, you know being visible online is more important than ever. Having a strong local search presence can make the difference between being virtually invisible... and bringing in a flood of customers. In our last bl...

Continue reading →

Google Business Profile Optimization (former: Google My Business): How To Sail To The Top Of Local Rankings

24. November 202124. November 2021 by Chris Collins • SEO

If you run a local business, having a strong online presence is critical for success in 2021. And the cornerstone of all your local SEO efforts is a great Google Business Profile. (Note: Maybe you're more familiar with Google Business Profile's...

Continue reading →

Google Title Update: Everything You Need To Know

23. September 202123. September 2021 by seobility • SEO

Over the past few weeks, one topic has clearly dominated the SEO community: Google’s recent title update. Since mid-August, Google has been rewriting page titles of search results much more often, which leads to title tags (also called meta titles)...

Continue reading →

Google (Core) Updates in June and July 2021: An overview and recommendations

14. July 202127. September 2021 by seobility • SEO

Last updated on August 2, 2021 There's been a lot going on in Google search during the last few weeks - the June 2021 Core Update, the Page Experience Update, two spam updates, the July 2021 Core Update and finally the Link Spam Update. That makes...

Continue reading →

Tested: Is WordPress Good For SEO In 2021?

8. July 202127. September 2021 by David McSweeney • SEO

This is the fourth post in our series where we test the on-page SEO of the world’s most popular CMS systems. So far we’ve focused on hosted CMS systems (namely Wix, Squarespace, and GoDaddy). This week we’re turning our attention to WordP...

Continue reading →

Tested: Is GoDaddy Website Builder Good For SEO In 2021?

20. May 20211. October 2021 by David McSweeney • SEO

This is the third post in our series where we test the on-page SEO of the world’s most popular CMS systems. In parts 1 and 2 of the series we tested Wix and Squarespace. The headlines: Wix offers decent control of on-page SEO, Squarespace not so...

Continue reading →

Tested: Is Squarespace Good For SEO In 2021?

6. May 202127. September 2021 by David McSweeney • SEO

This is the second post in our series where we test the on-page SEO of the world’s most popular CMS systems. In part 1 we lifted the hood on Wix (conclusion: it’s getting better for SEO). This time out we’re focusing on Wix’s main competit...

Continue reading →

Tested: Is Wix Good For SEO In 2021?

22. April 202127. September 2021 by David McSweeney • SEO

Wix has long had a bad rep for SEO. But in 2021 is that bad rep still justified? This is the first post in a new series where we'll be digging into the "out the box" on-page SEO of the world's most popular CMS systems. We're primarily going to ...

Continue reading →

What’s the cost of SEO? – Free Tool: How Much To Rank

8. April 20218. April 2021 by seobility • SEO, Seobility news

What’s the cost of SEO? Or, to be more specific: How much does it cost to get a top ranking for a given keyword? Chances are that you faced this question before. If you ask an SEO expert, they will most likely respond with “it depends…”. A...

Continue reading →

Zero-Click Searches: What You Need to Know

31. March 202127. September 2021 by seobility • SEO

On March 22, Rand Fishkin published data at SparkToro that sent shockwaves through the SEO world. His conclusion: zero-click searches surged in 2020, now making up two-thirds of all Google searches. In his analysis of recent data from SimilarWeb, ...

Continue reading →

How To Build High Quality Backlinks In 2021 [With Actionable Examples]

9. March 202120. April 2021 by David McSweeney • Content Marketing, SEO

There’s no getting away from it, backlinks are still a HUGE part of SEO. Bottom line: if you want to rank highly in search, you’ll need to build links to your site. But let’s face it, link building can be tough. So here’s the good ne...

Continue reading →

How to write the Perfect SEO Meta Description in 2021

3. March 202129. September 2021 by David McSweeney • General, SEO

Read any guide to on-page SEO, especially snippet optimization, and writing a unique meta description for EVERY page on your site will be listed as a fundamental. But here’s the thing: It’s been a LONG time since meta descriptions were a di...

Continue reading →

Rich Snippets: Everything You Need To Know In 2021 [With Case Study]

25. February 202129. September 2021 by David McSweeney • General, SEO

Want to learn how rich snippets can help you get more traffic from Google? You’re in the right place! In this guide, you’ll find out: how rich snippets will help your website stand out in today’s crowded search results, how to get...

Continue reading →

Google’s Passage Ranking Update: What You Need To Know

18. February 202119. February 2021 by seobility • General, SEO

On February 10, Google announced that a new ranking signal, Passage Ranking, went live for US-based searches in English. Passage Ranking is a new approach Google developed to identify and rank relevant passages within web pages in search. In its O...

Continue reading →

39 Page Speed Optimization Tips (To CRUSH Your Load Time)

9. February 202127. September 2021 by David Attard • SEO

Page speed is one of the few ranking factors publicly confirmed by Google. Which means… speeding up your website can get you more search traffic. The good news? This guide is PACKED with actionable page speed optimization tips you can impleme...

Continue reading →

December Core Update Analysis: Sorry Google, You Have a Spam Problem [Opinion]

18. December 20202. February 2021 by David McSweeney • SEO

David McSweeney is our Chief Editor here at Seobility. He wrote and edited most of the recent guides and articles on our blog. The following article is his assessment of the state of Google Core Updates. Google dropped an early Christmas prese...

Continue reading →

How to Soar to the Top of Google’s Rankings with E-A-T

16. December 202029. September 2021 by Chris Collins • Content Marketing, SEO

Content writing is hard. We all know it. You have to research in-depth articles. Source quotes from experts. And bring it all together in a uniquely compelling way. And the truth is you could do all that work, and still see your article buri...

Continue reading →

Google’s December 2020 Core Update – What should you do now?

10. December 20205. February 2021 by seobility • General, SEO

After a long break, Google finally decided it was time for a new core update: on December 3, Google announced the rollout of the "December 2020 Core Update"... Have you noticed considerable changes to your rankings since last week? It’s very lik...

Continue reading →

Core Web Vitals: Everything You Need To Know About Google’s Newest Ranking Factor

19. November 202029. September 2021 by David McSweeney • SEO

Core Web Vitals are a set of real world website performance metrics that Google considers critical to user experience. And from May June (Update was postponed) 2021... ...they'll have a direct influence on search rankings. Which means if you...

Continue reading →

SEO Copywriting: The 19 Best Tips To Increase Traffic and Conversions

21. October 202027. January 2021 by Chris Collins • Content Marketing, General, SEO

We can all agree that writing amazing copy is a lot harder than it sounds. After all, you don't just have to write words that are persuasive. You have to get them to rank in search. And doing both at the same time is a real challenge. Don...

Continue reading →

SEO Content for Online Shops

9. September 20209. September 2020 by Alexander Rus • Content Marketing, General, SEO

Are you tired of hearing: Content is king? Wouldn’t you rather learn about what kind of content you actually need for your online store and how to create it? Then, you’ve come to the right place. In this guide, Alexander Rus, founder o...

Continue reading →

The Perfect Website Relaunch – Complete SEO Checklist

20. August 202015. September 2021 by David Attard • General, SEO

Whether you’re changing themes, switching domains, or moving servers, a website relaunch is a critical time for your online business. You’re relaunching to improve your search traffic and conversions... ...but with so many moving parts, the...

Continue reading →

SEO Audit: How To Optimize Your Site And Boost Your Rankings (Step-By-Step)

8. July 20205. February 2021 by David McSweeney • General, SEO

Google is a complex beast. For every search query there are literally HUNDREDS of signals that determine where your site will rank. And while some signals are more important than others… ...they ALL count. Each one is a part of the SEO pie. ...

Continue reading →

SEO Best Practices for Businesses that are Impacted by Corona Crisis

27. April 20204. February 2021 by seobility • General, SEO

The recent Coronavirus (COVID-19) pandemic has left a lot of business owners in a precarious situation. Many had to put their services on “pause” by either closing up completely or by offering a limited range of services for a temporary period of...

Continue reading →

The 5 Biggest E-Commerce SEO Mistakes You Might be Guilty of in 2020

2. April 20204. February 2021 by Manish Dudharejia • General, SEO

E-commerce SEO is not like regular SEO. Google takes serious strides to protect users from faulty, unoptimized online stores. As a result, getting an e-commerce site ranked on the SERPs is becoming harder by the day. For retail businesses that exist...

Continue reading →

Google Featured Snippet Update & New Seobility Feature

24. February 202024. February 2020 by seobility • General, SEO, Seobility news

On January 23, Google made a big announcement on Twitter: web pages that are listed as a featured snippet will no longer repeat on the first page of the organic search results. This caused a great outcry from the SEO industry with many site owners be...

Continue reading →

Google Update: BERT – The biggest update since RankBrain

4. December 20192. February 2021 by seobility • General, SEO

On October 24th, 2019, the way Google Search works took a huge leap when Google introduced a new update called BERT. According to the official announcement, this is the biggest change to the Google Search algorithm not only in 2019 but in the past fi...

Continue reading →

Google’s September 2019 Core Update – First Reactions

27. September 20198. October 2019 by seobility • General, SEO

It happened again: Google has released a new core algorithm update on September 24, which is still rolling out at the moment. If your website rankings have changed a lot this week, this could be due to this update. In this blog post, we will share wh...

Continue reading →

Google introduced new link attributes and announced to treat “nofollow” as a hint in the future

16. September 201916. September 2019 by seobility • General, SEO

Today we have some big news for you: On Tuesday, Google announced on its Webmaster Central Blog that it will treat nofollow link attributes only as a hint and not as a directive in the future. In addition, two new link attributes "sponsored" and "ugc...

Continue reading →

Crawl Budget Optimization: How to improve the crawling of your website

28. June 20192. July 2019 by seobility • General, SEO

The World Wide Web has become a huge mass of information in recent decades and is still growing rapidly. For search engines like Google, it is impossible to fully capture this ever-growing number of web pages which is why they only crawl a certain nu...

Continue reading →