Strong and Bold Tags

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What are strong and bold tags used for?

Strong and bold tags are elements of HTML code that you can use to highlight important words or sections of text on your web page. The bold tag stands for bold, while strong stands for highlighted.

The difference between these two HTML tags is often not obvious at first glance, as both are shown in bold print in most browsers. However, according to W3 Consortium, only a bold tag must be displayed in bold, while this is optional for a strong tag. In practice, however, this usually makes no difference.

Difference between strong and bold

The difference between the two HTML tags is that bold makes text only visually look bold, while strong also semantically emphasizes the respective text as important and indicates that it is a meaningful word or text section.

This distinction is due to the fact that HTML code differentiates between semantic-logical and physical-visual HTML tags. While the former refer to the meaning (semantics = theory of meaning) of the respective areas, the latter merely define the optical display in browsers.

Correct use of strong and bold tags in HTML code

In HTML code, the two tags are used as follows:

<p>normal text <b>bold text</b> normal text</p>

<p>normal text <strong>semantically important text</strong> normal text</p>

If you want to highlight a text section as important in terms of content, you should always use strong. You should only use bold if you intend a purely optical highlighting, e.g. you want to visually highlight a link or navigation bar from the rest of your page to make the page look clearer. A display as important text in terms of content would not make sense in this case. However, you should only optically emphasize smaller sections of text (up to 70 characters), which you should choose appropriately in relation to the total amount of text since a page with too many highlights in its text can quickly appear confusing.

Strong and Bold Tags Checker

Check if strong and bold tags on your web page are used correctly

Relevance for search engines

Matt Cutts of Google has confirmed in a webmaster video that Google makes no difference between strong and bold tags when indexing websites.

For SEO it thus makes no difference which of the two HTML tags is used. Also, in general, the use of strong and bold does not offer much optimization potential for your website. Nevertheless, there are some reasons to use the HTML tags anyway.

On the one hand, they provide a good opportunity to make important elements in a text recognizable to users and thus improve its readability. Just like for the readers of a page, it also makes it easier for search engines to capture the content of your website and interpret it correctly. You should avoid using such HTML tags excessively, however, since this would make your page look overoptimized and unnatural to search engines.

Furthermore, strong tags are also used by screen readers to emphasize important passages in a text. Such programs are often used by visually impaired people to capture the content of a website.

The use of and distinction between strong and bold thus primarily makes sense for reasons of user-friendliness and is, therefore, a topic you should definitely look into if you want to improve the user experience on your website.

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