TutKit.com, an e-learning platform, used Seobility after its website relaunch. As a result, they achieved a fivefold increase in organic visibility, allowing this small company to thrive in a highly competitive market.
About TutKit.com
Founded in 2015 by Stefan and Matthias Petri, TutKit.com is a platform for e-learning and online resources.
The platform offers online courses, design templates, and digital assets in over 26 languages. A passionate team of 13 people runs the site with a mission to support people’s professional development through digital empowerment.
Behind TutKit.com is 4eck Media, a specialized tech & SEO agency focusing on technical SEO, page speed optimization, and multilingual solutions.
Challenges: Low organic visibility and high level of competition
In 2021, TutKit.com faced key challenges:
- After a website relaunch by an external agency, thorough on-page optimization was needed to address various issues and ensure the technical quality of the site.
- Organic visibility on Google was low and needed to be increased to expand the platform’s reach.
- Strong competition from YouTube, LinkedIn, and Udemy in the e-learning space, as well as Freepik, Adobe, and Canva for online resources, made it difficult for the small company to stand out in search results.
“Prior to the relaunch, we were acquiring customers through a variety of sources, but not really through Google. We knew that with the relaunch, we also needed to improve our SEO strategy in order to survive in this highly competitive market.”
Solution: In-depth on-page optimization with Seobility
TutKit.com chose Seobility as their SEO software. In March 2022, the team started an extensive SEO sprint.
“For our relaunch, we needed a reliable tool to ensure our SEO quality. Seobility convinced us with its ease of use and the easy-to-understand instructions in the reports.”
First, the TutKit website was thoroughly examined with Seobility’s Website Audit to identify all technical errors and on-page optimization opportunities. The analysis revealed an on-page SEO score of 52% – a disappointing result for the team.
But they began to systematically implement Seobility’s recommendations. Little by little, they brought the site back into shape. They optimized meta tags, improved page structure, targeted content to keywords, and fixed technical errors. After 21 days of hard work, the team was proud to see their new on-page score of 97%.
“We checked and optimized every page, every link, every image. It was motivating to see our SEO score increase with each improvement.”
After the sprint, the team continued to use Seobility to monitor the site and immediately identify and fix any new errors. Since the relaunch, all technical, structural and content-related optimizations have been carried out by the 4eck Media team itself.
Results: 400% more clicks from Google search
The results of the SEO sprint exceeded all expectations: by the end of the year, organic visibility had increased fivefold with just the existing content!
This allowed TutKit.com to achieve five-figure monthly organic traffic in 2023 (after a brief seasonal dip around the turn of the year).
This success was a great incentive to create even more user-friendly content. Thanks to the excellent on-page SEO foundation, this content could be quickly and easily crawled and indexed by Google.
Long-term benefits and outlook
Even after the relaunch, TutKit.com continues to use Seobility for regular crawls. This helps to monitor the technical quality of the site and quickly identify new problems.
And the success story continues. Following the SEO sprint, the site was expanded to include additional languages, the first of which were launched in early 2024. Since then, the platform has grown from 2,000 to over 100,000 subpages. TutKit.com has entered the international market, achieving good rankings for many keywords.
“The site health and good performance we had achieved with Seobility have been crucial factors in our international SEO success. We now have more traffic on our foreign language pages than on the German ones, even though we only launched the first languages a few months ago”.
Currently, the platform records five-digit clicks per day via Google.
The multilingual setup also brings new challenges. With dozens of languages on one platform, ensuring high on-page quality has become a critical task. A tool like Seobility makes this much easier.
Bottom line
With Seobility, the TutKit.com team has not only massively increased their organic visibility, but also created a stable foundation for international expansion.
“Before launching our multilingual strategy, it was important for us to have a system that was as clean as possible. Implementing multi-language support in web projects can be extremely challenging if you want to get it right from an SEO and UX perspective. Seobility helped us tremendously with this.”
The next steps for TutKit.com are clear: more languages, more user-friendly content and products, and continued monitoring via Seobility to optimize the SEO performance of their multilingual presence and expand their organic reach.
For other companies, Matthias Petri has a clear piece of advice:
“Invest in technical SEO and use professional tools like Seobility. They’re indispensable.”
—
Do you also want to increase your organic traffic and compete with bigger players? Take the first step now and try Seobility free for 14 days.