{"id":36073,"date":"2025-08-29T08:21:36","date_gmt":"2025-08-29T08:21:36","guid":{"rendered":"https:\/\/www.seobility.net\/?post_type=wiki&#038;p=36073"},"modified":"2026-03-20T12:31:44","modified_gmt":"2026-03-20T12:31:44","slug":"llm-large-language-models","status":"publish","type":"wiki","link":"https:\/\/www.seobility.net\/en\/wiki\/llm-large-language-models","title":{"rendered":"Large Language Models (LLMs)"},"content":{"rendered":"<h2>What is a Large Language Model?<\/h2>\n<p>A <strong>Large Language Model (LLM)<\/strong> is an advanced computer program that has been trained to <strong>understand and create human-like text<\/strong>. It learns from huge amounts of text data (like books, websites, and articles) and can do many tasks involving language such as answering questions, writing text, or summarizing information.<\/p>\n<p>Most LLMs today are built using a special type of AI technology called a <strong>transformer model<\/strong>, and they often have billions (or even trillions) of settings called <strong>parameters<\/strong> that help them understand language.<\/p>\n<p>For example, the tool <a href=\"https:\/\/www.seobility.net\/en\/wiki\/ChatGPT\" target=\"_blank\">ChatGPT<\/a> is based on an LLM:<\/p>\n<figure id=\"attachment_36055\" aria-describedby=\"caption-attachment-36055\" style=\"width: 853px\" class=\"wp-caption alignnone\"><img decoding=\"async\" src=\"https:\/\/www.seobility.net\/wp-content\/uploads\/2025\/08\/chatgpt.png\" alt=\"Screenshot of ChatGPT\" width=\"853\" height=\"609\" class=\"size-full wp-image-36055\" srcset=\"https:\/\/www.seobility.net\/wp-content\/uploads\/2025\/08\/chatgpt.png 853w, https:\/\/www.seobility.net\/wp-content\/uploads\/2025\/08\/chatgpt-768x548.png 768w\" sizes=\"(max-width: 853px) 100vw, 853px\" \/><figcaption id=\"caption-attachment-36055\" class=\"wp-caption-text\">Screenshot of <a href=\"https:\/\/chatgpt.com\/\" target=\"_blank\">https:\/\/chatgpt.com\/<\/a><\/figcaption><\/figure>\n<h2>How do LLMs work?<\/h2>\n<h3>Transformers: The technology behind LLMs<\/h3>\n<p>LLMs use something called the <strong>transformer architecture<\/strong>, which was introduced in 2017.<sup><a href=\"#ref-1\">[1]<\/a><\/sup> This technology helps the model understand the meaning of words in a sentence by looking at how they relate to each other. It also allows the model to process large amounts of text quickly and accurately.<\/p>\n<h3>Scaling laws: Bigger models work better<\/h3>\n<p>Researchers have found that LLMs usually perform better when they are larger and trained with more data and computer power. This is known as a <strong>scaling law<\/strong> \u2013 the idea that bigger models with more training tend to be more accurate and useful.<sup><a href=\"#ref-2\">[2]<\/a><\/sup><\/p>\n<h3>How are LLMs trained?<\/h3>\n<p>LLMs go through several steps during training:<\/p>\n<ul>\n<li><strong>Pre-training<\/strong>: The model learns patterns in language by reading large amounts of text from the internet, books, code, and more. This step is <i>self-supervised<\/i> \u2013 no manual labeling \u2013 though the data is still curated and filtered by humans.<\/li>\n<li><strong>Fine-tuning<\/strong>: The model is then trained on specific topics or tasks using examples and guidance from humans (e.g., writing code or understanding biology).<\/li>\n<li><strong>Alignment<\/strong>: Final adjustments, most commonly <strong>RLHF (Reinforcement Learning from Human Feedback)<\/strong>, are made to ensure the model\u2019s responses are safe, helpful, and aligned with human values. This step can also use rule-based techniques.<\/li>\n<\/ul>\n<h3>Using LLMs more efficiently<\/h3>\n<p>Running an LLM can require a lot of computer power, and for very popular models the <strong>energy used during inference can eventually exceed the energy spent on training<\/strong>.<sup><a href=\"#ref-3\">[3]<\/a><\/sup> To make this more efficient, developers use techniques like:<\/p>\n<ul>\n<li><strong>Quantization<\/strong>: Making the model smaller <strong>with minimal accuracy loss if done carefully<\/strong>.<\/li>\n<li><strong>Retrieval-Augmented Generation (RAG)<\/strong>: Adding trusted documents to help the model give better answers.<\/li>\n<\/ul>\n<h2>What are important LLM milestones?<\/h2>\n<table style=\"width:100%; border-collapse:separate; border-spacing:0; margin:1.5rem 0; border:1px solid #ddd; border-radius:12px; overflow:hidden;\">\n<thead>\n<tr style=\"background:#f7f7f7; border-bottom:1px solid #ddd;\">\n<th style=\"padding:.8rem 1rem; text-align:left;\">Year<\/th>\n<th style=\"padding:.8rem 1rem; text-align:left;\">Event<\/th>\n<th style=\"padding:.8rem 1rem; text-align:left;\">Description<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr style=\"background:#fff;\">\n<td style=\"padding:.8rem 1rem;\">2018<\/td>\n<td style=\"padding:.8rem 1rem;\">GPT-1<\/td>\n<td style=\"padding:.8rem 1rem;\">First example of a large transformer-based model<\/td>\n<\/tr>\n<tr style=\"background:#fafafa;\">\n<td style=\"padding:.8rem 1rem;\">2018<\/td>\n<td style=\"padding:.8rem 1rem;\">BERT<\/td>\n<td style=\"padding:.8rem 1rem;\">Introduced bidirectional transformers for language tasks<\/td>\n<\/tr>\n<tr style=\"background:#fff;\">\n<td style=\"padding:.8rem 1rem;\">2019<\/td>\n<td style=\"padding:.8rem 1rem;\">GPT-2<\/td>\n<td style=\"padding:.8rem 1rem;\">Showed strong zero-shot text generation with 1.5 B parameters<\/td>\n<\/tr>\n<tr style=\"background:#fafafa;\">\n<td style=\"padding:.8rem 1rem;\">2020<\/td>\n<td style=\"padding:.8rem 1rem;\">GPT-3<\/td>\n<td style=\"padding:.8rem 1rem;\">Popularized the idea of LLMs with its large size and ability<\/td>\n<\/tr>\n<tr style=\"background:#fff;\">\n<td style=\"padding:.8rem 1rem;\">2023<\/td>\n<td style=\"padding:.8rem 1rem;\">GPT-4, Claude 2<\/td>\n<td style=\"padding:.8rem 1rem;\">Better reasoning and support for images<\/td>\n<\/tr>\n<tr style=\"background:#fafafa;\">\n<td style=\"padding:.8rem 1rem;\">2024<\/td>\n<td style=\"padding:.8rem 1rem;\">Gemini 2.0 (+ Flash)<\/td>\n<td style=\"padding:.8rem 1rem;\">Used in Google\u2019s new AI search features; Flash variant optimized for speed<\/td>\n<\/tr>\n<tr style=\"background:#fff;\">\n<td style=\"padding:.8rem 1rem;\">2025<\/td>\n<td style=\"padding:.8rem 1rem;\">GPT-4o, Gemini 2.5, Llama 4<\/td>\n<td style=\"padding:.8rem 1rem;\">Latest models from top AI companies<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2>What can LLMs do?<\/h2>\n<p>LLMs can help in many areas:<\/p>\n<table style=\"width:100%; border-collapse:separate; border-spacing:0; margin:1.5rem 0; border:1px solid #ddd; border-radius:12px; overflow:hidden;\">\n<thead>\n<tr style=\"background:#f7f7f7; border-bottom:1px solid #ddd;\">\n<th style=\"padding:.8rem 1rem; text-align:left;\">Area<\/th>\n<th style=\"padding:.8rem 1rem; text-align:left;\">What They Can Do<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr style=\"background:#fff;\">\n<td style=\"padding:.8rem 1rem;\">Content &amp; Marketing<\/td>\n<td style=\"padding:.8rem 1rem;\">Write blog posts, product descriptions, or chatbot replies<\/td>\n<\/tr>\n<tr style=\"background:#fafafa;\">\n<td style=\"padding:.8rem 1rem;\">Programming<\/td>\n<td style=\"padding:.8rem 1rem;\">Help write or explain code<\/td>\n<\/tr>\n<tr style=\"background:#fff;\">\n<td style=\"padding:.8rem 1rem;\">Research &amp; Reports<\/td>\n<td style=\"padding:.8rem 1rem;\">Summarize documents, generate ideas, analyze trends<\/td>\n<\/tr>\n<tr style=\"background:#fafafa;\">\n<td style=\"padding:.8rem 1rem;\">Data<\/td>\n<td style=\"padding:.8rem 1rem;\">Create reports, analyze data, write database queries<\/td>\n<\/tr>\n<tr style=\"background:#fff;\">\n<td style=\"padding:.8rem 1rem;\">Creative Work<\/td>\n<td style=\"padding:.8rem 1rem;\">Write stories, create music, or design game content<\/td>\n<\/tr>\n<tr style=\"background:#fafafa;\">\n<td style=\"padding:.8rem 1rem;\">Specialized Fields<\/td>\n<td style=\"padding:.8rem 1rem;\">Support doctors, lawyers, and scientists with writing and analysis<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Modern LLMs can also work with images, audio, and tools (like calling APIs or searching the web). <strong>Note:<\/strong> these multimodal abilities are currently available only in certain models (e.g., GPT-4o, Gemini 2.x, and Llama 4).<\/p>\n<h2>What are the challenges and risks of LLMs?<\/h2>\n<p>Even though LLMs are powerful, they\u2019re not perfect:<\/p>\n<ul>\n<li><strong>Hallucinations<\/strong>: They sometimes make up facts or give wrong information.<sup><a href=\"#ref-4\">[4]<\/a><\/sup><\/li>\n<li><strong>Bias<\/strong>: Since they learn from internet data, they can reflect unfair opinions or stereotypes.<sup><a href=\"#ref-5\">[5]<\/a><\/sup><\/li>\n<li><strong>Cost and Energy<\/strong>: Training and using these models takes a lot of electricity and money.<\/li>\n<li><strong>Security<\/strong>: LLMs can be tricked into revealing private information or used in harmful ways.<sup><a href=\"#ref-6\">[6]<\/a><\/sup><\/li>\n<li><strong>Intellectual Property<\/strong>: Training or generating on copyrighted material raises legal questions.<\/li>\n<\/ul>\n<h2>How LLMs are made safer<\/h2>\n<p>To make LLMs safer and more helpful, developers use several methods:<\/p>\n<table style=\"width:100%; border-collapse:separate; border-spacing:0; margin:1.5rem 0; border:1px solid #ddd; border-radius:12px; overflow:hidden;\">\n<thead>\n<tr style=\"background:#f7f7f7; border-bottom:1px solid #ddd;\">\n<th style=\"padding:.8rem 1rem; text-align:left;\">Method<\/th>\n<th style=\"padding:.8rem 1rem; text-align:left;\">What it does<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr style=\"background:#fff;\">\n<td style=\"padding:.8rem 1rem;\">RLHF<\/td>\n<td style=\"padding:.8rem 1rem;\">Trains models using feedback from humans<\/td>\n<\/tr>\n<tr style=\"background:#fafafa;\">\n<td style=\"padding:.8rem 1rem;\">RLAIF<\/td>\n<td style=\"padding:.8rem 1rem;\">Uses AI-generated feedback for additional fine-tuning<\/td>\n<\/tr>\n<tr style=\"background:#fff;\">\n<td style=\"padding:.8rem 1rem;\">Constitutional AI<\/td>\n<td style=\"padding:.8rem 1rem;\">Uses rules to help the model correct itself<\/td>\n<\/tr>\n<tr style=\"background:#fafafa;\">\n<td style=\"padding:.8rem 1rem;\">RAG<\/td>\n<td style=\"padding:.8rem 1rem;\">Adds reliable sources at the time of answering a question<\/td>\n<\/tr>\n<tr style=\"background:#fff;\">\n<td style=\"padding:.8rem 1rem;\">Iterative Alignment<\/td>\n<td style=\"padding:.8rem 1rem;\">Continuously tests and improves the model\u2019s behavior<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2>Rules and regulations<\/h2>\n<p>Governments and companies are starting to create rules for LLMs:<\/p>\n<ul>\n<li>The <strong>EU AI Act (2024)<\/strong> requires companies to explain how their AI works and check it for risks.<sup><a href=\"#ref-7\">[7]<\/a><\/sup><\/li>\n<li>In the <strong>US<\/strong>, policies such as the <strong>October 2023 Executive Order on Safe, Secure, and Trustworthy AI<\/strong> aim to ensure AI answers are truthful and fair (federal legislation is still evolving).<sup><a href=\"#ref-8\">[8]<\/a><\/sup><\/li>\n<li>Globally, discussions are happening about how to monitor and label AI-generated content.<\/li>\n<\/ul>\n<h2>LLMs and SEO (Search Engine Optimization)<\/h2>\n<p>Search engines like Google now show AI-generated answers at the top of search results. This changes how people find information online.<\/p>\n<figure id=\"attachment_36017\" aria-describedby=\"caption-attachment-36017\" style=\"width: 1309px\" class=\"wp-caption alignnone\"><img decoding=\"async\" src=\"https:\/\/www.seobility.net\/wp-content\/uploads\/2025\/08\/ai-overview-example.png\" alt=\"example of an AI overview\" width=\"1309\" height=\"556\" class=\"size-full wp-image-36017\" srcset=\"https:\/\/www.seobility.net\/wp-content\/uploads\/2025\/08\/ai-overview-example.png 1309w, https:\/\/www.seobility.net\/wp-content\/uploads\/2025\/08\/ai-overview-example-768x326.png 768w\" sizes=\"(max-width: 1309px) 100vw, 1309px\" \/><figcaption id=\"caption-attachment-36017\" class=\"wp-caption-text\">Example of an AI Overview<\/figcaption><\/figure>\n<p>Bing, Perplexity, and other engines provide similar generative snippets.<\/p>\n<p>This means that businesses need to update their SEO strategies to include <strong>LLM SEO<\/strong> (also called <strong>Generative Engine Optimization<\/strong>), which focuses on:<\/p>\n<ul>\n<li>Making content clear and easy to understand.<\/li>\n<li>Using <a href=\"https:\/\/www.seobility.net\/en\/wiki\/Structured_Data\" target=\"_blank\">structured data<\/a> (like FAQs or product info).<\/li>\n<li>Getting mentioned in trusted sources (to increase visibility in AI-generated answers).<\/li>\n<\/ul>\n<p><i>Learn more: <a href=\"https:\/\/www.seobility.net\/en\/wiki\/answer-engine-optimization\" target=\"_blank\">Answer Engine Optimization<\/a><\/i><\/p>\n<h2>What\u2019s next for LLMs?<\/h2>\n<p>Researchers are working on new improvements:<\/p>\n<ul>\n<li><strong>Smarter and more efficient models<\/strong> that use less energy<\/li>\n<li><strong>Longer memory<\/strong>, so the model can work with entire books or big reports<\/li>\n<li><strong>AI agents<\/strong> that can plan tasks and take actions<\/li>\n<li><strong>Sustainability innovations<\/strong> in chip design, liquid cooling, and algorithmic efficiency to curb energy use.<sup><a href=\"#ref-3\">[3]<\/a><\/sup><\/li>\n<li><strong>Better tracking tools<\/strong> to prove where information comes from and keep AI outputs safe<\/li>\n<\/ul>\n<h2 id=\"references\">References<\/h2>\n<ol>\n<li id=\"ref-1\"><a href=\"https:\/\/arxiv.org\/abs\/1706.03762\" target=\"_blank\">https:\/\/arxiv.org\/abs\/1706.03762<\/a><\/li>\n<li id=\"ref-2\"><a href=\"https:\/\/arxiv.org\/abs\/2001.08361\" target=\"_blank\">https:\/\/arxiv.org\/abs\/2001.08361<\/a><\/li>\n<li id=\"ref-3\"><a href=\"https:\/\/www.reuters.com\/commentary\/breakingviews\/ai-boom-is-infrastructure-masquerading-software-2025-07-23\/\" target=\"_blank\">https:\/\/www.reuters.com\/commentary\/breakingviews\/ai-boom-is-infrastructure-masquerading-software-2025-07-23\/<\/a><\/li>\n<li id=\"ref-4\"><a href=\"https:\/\/arxiv.org\/abs\/2401.11817\" target=\"_blank\">https:\/\/arxiv.org\/abs\/2401.11817<\/a><\/li>\n<li id=\"ref-5\"><a href=\"https:\/\/arxiv.org\/html\/2411.10915v1\" target=\"_blank\">https:\/\/arxiv.org\/html\/2411.10915v1<\/a><\/li>\n<li id=\"ref-6\"><a href=\"https:\/\/www.theverge.com\/ai-artificial-intelligence\/711975\/a-new-study-just-upended-ai-safety\" target=\"_blank\">https:\/\/www.theverge.com\/ai-artificial-intelligence\/711975\/a-new-study-just-upended-ai-safety<\/a><\/li>\n<li id=\"ref-7\"><a href=\"https:\/\/digital-strategy.ec.europa.eu\/en\/policies\/regulatory-framework-ai\" target=\"_blank\">https:\/\/digital-strategy.ec.europa.eu\/en\/policies\/regulatory-framework-ai<\/a><\/li>\n<li id=\"ref-8\"><a href=\"https:\/\/nypost.com\/2025\/07\/23\/us-news\/trump-targets-woke-ai-in-series-of-executive-orders-on-artificial-intelligence\/\" target=\"_blank\">https:\/\/nypost.com\/2025\/07\/23\/us-news\/trump-targets-woke-ai-in-series-of-executive-orders-on-artificial-intelligence\/<\/a><\/li>\n<\/ol>\n<h2>Related links<\/h2>\n<ul>\n<li><a href=\"https:\/\/developers.google.com\/machine-learning\/resources\/intro-llms\" target=\"_blank\">https:\/\/developers.google.com\/machine-learning\/resources\/intro-llms<\/a><\/li>\n<li><a href=\"https:\/\/www.techtarget.com\/whatis\/feature\/12-of-the-best-large-language-models\" target=\"_blank\">https:\/\/www.techtarget.com\/whatis\/feature\/12-of-the-best-large-language-models<\/a><\/li>\n<\/ul>\n<h2>Similar articles<\/h2>\n<ul>\n<li><a href=\"https:\/\/www.seobility.net\/en\/wiki\/Natural_Language_Processing\" target=\"_blank\">Natural Language Processing<\/a><\/li>\n<li><a href=\"https:\/\/www.seobility.net\/en\/wiki\/generative-engine-optimization\" target=\"_blank\">Generative Engine Optimization<\/a><\/li>\n<li><a href=\"https:\/\/www.seobility.net\/en\/wiki\/ai-overviews\" target=\"_blank\">AI Overviews<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>What is a Large Language Model? A Large Language Model (LLM) is an advanced computer program that has been trained to understand and create human-like text. It learns from huge amounts of text data (like books, websites, and articles) and can do many tasks involving language such as answering questions, writing text, or summarizing information. [&hellip;]<\/p>\n","protected":false},"author":38,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-36073","wiki","type-wiki","status-publish","hentry","wiki_categories-ai","wiki_categories-search-engine-optimization"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>LLM Definition: What is a Large Language Model?<\/title>\n<meta name=\"description\" content=\"Learn what large language models (LLMs) are, how they work, and why they matter for SEO, AI tools, and online content.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.seobility.net\/en\/wiki\/llm-large-language-models\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta 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