{"id":30124,"date":"2024-11-12T12:39:24","date_gmt":"2024-11-12T12:39:24","guid":{"rendered":"https:\/\/www.seobility.net\/en\/blog\/wiki\/json-ld\/"},"modified":"2026-03-20T12:45:09","modified_gmt":"2026-03-20T12:45:09","slug":"JSON-LD","status":"publish","type":"wiki","link":"https:\/\/www.seobility.net\/en\/wiki\/JSON-LD","title":{"rendered":"JSON-LD"},"content":{"rendered":"<h2><span class=\"mw-headline\" id=\"Definition\">Definition<\/span><\/h2>\n<p>JSON-LD, which is an abbreviation of Javascript Object Notation for Linking Data, is a method for structuring data in a way that\u2019s easy for machines, like <a href=\"\/en\/wiki\/Search_Engine_Crawlers\" title=\"Search Engine Crawlers\">search engine crawlers<\/a>, to read and understand. It does this by providing <a href=\"\/en\/wiki\/Search_Engine\" title=\"Search Engine\">search engines<\/a> more context by interlinking data and formatting it efficiently.\n<\/p>\n<p>It is used to help search engines better understand the elements on a page, allowing them to create more dynamic search experiences for their users.\n<\/p>\n<h2><span class=\"mw-headline\" id=\"What_is_JSON-LD_used_for.3F\">What is JSON-LD used for?<\/span><\/h2>\n<p>JSON-LD is a form of <a href=\"\/en\/wiki\/Structured_Data\" title=\"Structured Data\">structured data<\/a> used by SEOs and web developers to help search engines understand the information and different elements on a page. This can benefit a site\u2019s performance in the <a href=\"\/en\/wiki\/SERP\" title=\"SERP\">SERPs<\/a> by making it easier for search engines to know when a page should be shown to their users.\n<\/p>\n<p>Search engines use this structured data to provide users with more information about a page directly in the SERPs. These search results are also called <a href=\"https:\/\/www.seobility.net\/en\/blog\/rich-snippets\/\" target=\"_blank\">rich snippets<\/a> and make the results more dynamic, allowing searchers to better understand what a website offers before clicking through.\n<\/p>\n<p>Some of the rich features search engines may add to search results with JSON-LD are:\n<\/p>\n<ul>\n<li> Author name \u2013 The author\u2019s name can be displayed in the SERPs if a given search engine deems it relevant.<\/li>\n<li> Reviews \u2013 If there are reviews on your page or on an external platform like Google My Business, they may be displayed in the SERPs if relevant to that page.<\/li>\n<li> Recipe information \u2013 More information on a recipe can be displayed in search results, making it easier for users to find the right webpage.<\/li>\n<li> Product price \u2013 The price of products is commonly displayed in shopping results, improving the user experience by allowing them to browse products in the main SERPs.<\/li>\n<li> Search engine knowledge panels \u2013 Knowledge panels provided by search engines generally take information from the <a href=\"\/en\/wiki\/Google_Knowledge_Graph\" title=\"Google Knowledge Graph\">Google Knowledge Graph<\/a>, which uses structured data like JSON-LD.<\/li>\n<\/ul>\n<p><img decoding=\"async\" alt=\"JSON-LD\" src=\"\/en\/wiki\/images\/thumb\/b\/bc\/Knowledge-panel-chicago.png\/750px-Knowledge-panel-chicago.png\" title=\"Screenshot showing Google&#39;s knowledge panel\" width=\"750\" height=\"397\" class=\"thumbborder\" srcset=\"\/en\/wiki\/images\/thumb\/b\/bc\/Knowledge-panel-chicago.png\/1125px-Knowledge-panel-chicago.png 1.5x, \/en\/wiki\/images\/thumb\/b\/bc\/Knowledge-panel-chicago.png\/1500px-Knowledge-panel-chicago.png 2x\" \/>\n<\/p>\n<p>An example of the Google knowledge panel when <a rel=\"nofollow\" class=\"external text\" href=\"https:\/\/www.google.com\/search?q=Chicago\">searching for Chicago<\/a>\n<\/p>\n<h2><span class=\"mw-headline\" id=\"The_difference_between_JSON-LD_and_other_structured_data\">The difference between JSON-LD and other structured data<\/span><\/h2>\n<p>JSON stands for <a href=\"\/en\/wiki\/Javascript\" title=\"Javascript\">Javascript<\/a> Object Notation and is what JSON-LD is based on. JSON is a data format that\u2019s very easy for both people and machines to read and process.\n<\/p>\n<p>The main difference between JSON and JSON-LD is JSON-LD\u2019s implementation of <a href=\"\/en\/wiki\/schema-org\" title=\"Schema.org\">Schema.org<\/a>. This makes it possible for web crawlers to better understand the information on a webpage. JSON-LD is the preferred method for marking up data according to Google<sup id=\"cite_ref-1\" class=\"reference\"><a href=\"#cite_note-1\">&#91;1&#93;<\/a><\/sup>.\n<\/p>\n<p><a href=\"\/en\/wiki\/Microdata\" title=\"Microdata\">Microdata<\/a> is another form of structured data that can be implemented by web developers. Microdata is also compatible with most major search engines, but the use of JSON-LD is generally preferred by search engines and is therefore considered best practice.\n<\/p>\n<p>JSON-LD is often added to the head of a page, whereas microdata is often added in the body.\n<\/p>\n<h2><span class=\"mw-headline\" id=\"Example_of_JSON-LD\">Example of JSON-LD<\/span><\/h2>\n<p>The example article below has been used to generate the JSON-LD below on <a rel=\"nofollow\" class=\"external text\" href=\"https:\/\/www.google.com\/webmasters\/markup-helper\/u\/0\/\">Google\u2019s Structured Data Markup Helper<\/a>.\n<\/p>\n<h3><span class=\"mw-headline\" id=\"The_article:\">The article:<\/span><\/h3>\n<pre>&lt;H1&gt;JSON-LD and SEO&lt;\/H1&gt;\r\n&lt;p&gt;JSON-LD can improve your site\u2019s SEO performance because it helps search engines understand what a page is about. It also helps your site stick out in the SERPs, helping to improve your CTR.\r\nMajor search engines like Google encourage SEO specialists to use JSON-LD to improve their performance.&lt;\/p&gt;\r\n&#160;\r\n&#160;\r\n&lt;p&gt;Article written and published by John Doe on 10\/05\/2020, for CompanyABC.\u201d&lt;\/p&gt;<\/pre>\n<h3><span class=\"mw-headline\" id=\"JSON-LD\">JSON-LD<\/span><\/h3>\n<pre>&lt;script type=\"application\/ld+json\"&gt;\r\n {\r\n\"@context\"&#160;: \"https:\/\/schema.org\",\r\n\"@type\"&#160;: \"Article\",\r\n\"name\"&#160;: \"JSON-LD and SEO\",\r\n\"author\"&#160;: {\r\n\"@type\"&#160;: \"Person\",\r\n\"name\"&#160;: \"John Doe\"\r\n},\r\n\"datePublished\"&#160;: \"2020-10-05\",\r\n\"articleBody\"&#160;: \"JSON-LD can improve your site\u2019s SEO performance because it helps search engines understand what a page is about. It also helps your site stick out in the SERPs, helping to improve your CTR.\\nMajor search engines like Google encourage SEO specialists to use JSON-LD to improve their performance.\",\r\n\"publisher\"&#160;: {\r\n\"@type\"&#160;: \"Organization\",\r\n\"name\"&#160;: \"CompanyABC\"\r\n  }\r\n}\r\n&lt;\/script&gt;<\/pre>\n<h2><span class=\"mw-headline\" id=\"Google.E2.80.99s_structured_data_markup_tool\">Google\u2019s structured data markup tool<\/span><\/h2>\n<p>Google\u2019s <a rel=\"nofollow\" class=\"external text\" href=\"https:\/\/support.google.com\/webmasters\/answer\/3069489?hl=en\">structured data markup helper<\/a> makes it easier for webmasters to implement structured data on their site. The tool supports both JSON-LD and microdata and the final code can be tested using the <a rel=\"nofollow\" class=\"external text\" href=\"https:\/\/search.google.com\/test\/rich-results\">Rich Results Test<\/a> and the <a rel=\"nofollow\" class=\"external text\" href=\"https:\/\/search.google.com\/structured-data\/testing-tool\/u\/0\/\">Structured Data Testing Tool<\/a>.\n<\/p>\n<h2><span class=\"mw-headline\" id=\"Its_importance_for_SEO\">Its importance for SEO<\/span><\/h2>\n<p>JSON-LD provides web developers and SEOs with a method of structuring data in a way that\u2019s easy for search engines to process. This data helps search engines improve the way search results are displayed in the SERPs, improving a website\u2019s <a href=\"\/en\/wiki\/ctr-click-through-rate\" title=\"CTR (Click-Through Rate)\">click-through rate<\/a> and other important <a href=\"\/en\/wiki\/User_Signals\" title=\"User Signals\">user signals<\/a>, making it an important tool for improving a site\u2019s SEO performance.\n<\/p>\n<h2><span class=\"mw-headline\" id=\"References\">References<\/span><\/h2>\n<ol class=\"references\">\n<li id=\"cite_note-1\"><span class=\"mw-cite-backlink\"><a href=\"#cite_ref-1\">\u2191<\/a><\/span> <span class=\"reference-text\"><a rel=\"nofollow\" class=\"external text\" href=\"https:\/\/developers.google.com\/search\/docs\/guides\/intro-structured-data\">Understand how structured data works<\/a> Google Search Central. Retrieved 27 April 2021.<\/span>\n<\/li>\n<\/ol>\n<h2><span class=\"mw-headline\" id=\"Related_links\">Related links<\/span><\/h2>\n<ul>\n<li> <a rel=\"nofollow\" class=\"external free\" href=\"https:\/\/json-ld.org\/\">https:\/\/json-ld.org\/<\/a><\/li>\n<li> <a rel=\"nofollow\" class=\"external free\" href=\"https:\/\/search.google.com\/structured-data\/testing-tool\/u\/0\/\">https:\/\/search.google.com\/structured-data\/testing-tool\/u\/0\/<\/a><\/li>\n<li> <a rel=\"nofollow\" class=\"external free\" href=\"https:\/\/search.google.com\/test\/rich-results\">https:\/\/search.google.com\/test\/rich-results<\/a><\/li>\n<\/ul>\n<h2><span class=\"mw-headline\" id=\"Similar_articles\">Similar articles<\/span><\/h2>\n<ul>\n<li> <a href=\"\/en\/wiki\/Structured_Data\" title=\"Structured Data\">Structured Data<\/a><\/li>\n<li> <a href=\"\/en\/wiki\/Javascript\" title=\"Javascript\">Javascript<\/a><\/li>\n<\/ul>\n<p><script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"Article\",\n  \"author\": {\n    \"@type\": \"Organization\",\n    \"name\": \"Seobility\",\n    \"url\": \"https:\/\/www.seobility.net\/\"\n  }\n}\n<\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Definition JSON-LD, which is an abbreviation of Javascript Object Notation for Linking Data, is a method for structuring data in a way that\u2019s easy for machines, like search engine crawlers, to read and understand. It does this by providing search engines more context by interlinking data and formatting it efficiently. It is used to help [&hellip;]<\/p>\n","protected":false},"author":38,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-30124","wiki","type-wiki","status-publish","hentry","wiki_categories-ai","wiki_categories-web-development"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What is JSON-LD? Definition + Explanation - Seobility Wiki<\/title>\n<meta name=\"description\" content=\"JSON-LD is a method for structuring data in a way that\u2019s easy for machines, like search engine crawlers, to read and understand. 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