{"id":30117,"date":"2024-11-12T12:39:23","date_gmt":"2024-11-12T12:39:23","guid":{"rendered":"https:\/\/www.seobility.net\/en\/blog\/wiki\/microdata\/"},"modified":"2026-03-20T12:45:24","modified_gmt":"2026-03-20T12:45:24","slug":"Microdata","status":"publish","type":"wiki","link":"https:\/\/www.seobility.net\/en\/wiki\/Microdata","title":{"rendered":"Microdata"},"content":{"rendered":"

Microdata \u2013 definition and explanation<\/span><\/h2>\n

Microdata is an HTML specification used to add embedded information to elements on a page. It provides search engine crawlers<\/a> and other web crawlers with further details on the page or site. This data can be used by a search engine<\/a> to create a more dynamic browsing experience and understand what information is provided on the page.\n<\/p>\n

There are various microdata vocabularies available, the most used one being schema.org<\/a>. Most major search engines support Schema.org, often resulting in more favorable search result pages<\/a>.\n<\/p>\n

\"Microdata\n<\/p>\n

An image of the different Types and DataTypes on Schema.org<\/a>\n<\/p>\n

What is microdata used for?<\/span><\/h2>\n

Microdata is mainly used to improve the readability of a page by machines. It makes it possible to add semantics to the HTML of a page, providing search engine crawlers with more information about the page and the different elements on it.\n<\/p>\n

Microdata uses HTML tags to label information as structured data<\/a>. For example, it can be used to provide search engines with information on the ingredients used in a recipe, user reviews, and\/or the author of a specific blog post.\n<\/p>\n

Search engines can use this extra information to create a better understanding of the information on a page. They can also use it to help improve their users\u2019 search experience, by providing them with more information directly in the SERPs.\n<\/p>\n

Example<\/span><\/h2>\n

Below is a short example of microdata that can be added to articles on a website.\n<\/p>\n

<span itemscope\r\nitemtype=\"https:\/\/schema.org\/Article\"><h1 itemprop=\"name\">The importance of\r\nMicrodata<\/h1> <p itemprop=\"articleBody\">This page is about how microdata\r\ncan be used to improve the web. Companies like Google and Bing use microdata to\r\nimprove their understanding of information on a page. It is an important part\r\nof search as it makes dynamic search features possible, like knowledge panels\r\nand rich snippets. You can find more information on\r\nhttps:\/\/www.example.com.<\/p>     <p>This page was\r\nwritten by <span\r\nitemprop=\"author\" itemscope\r\nitemtype=\"https:\/\/schema.org\/Person\"> <span itemprop=\"name\">John Doe<\/span> <\/span>on <span\r\nitemprop=\"datePublished\" content=\"2020-10-05\">10\/05\/2020<\/span>, for <span\r\nitemprop=\"publisher\" itemscope\r\nitemtype=\"https:\/\/schema.org\/Organization\"> <span itemprop=\"name\">ExampleCompany<\/span><\/span>.\u201d<\/p><\/span><\/pre>\n
How microdata can impact search results<\/span><\/h2>\n
Search engines use microdata to provide their users with more information about a page before they click through. This helps them choose the page that\u2019s most relevant to them.\n<\/p>\n
This extra information can help a website\u2019s pages stand out in the search results, providing them with added benefits. More unique SERP listings can improve a page\u2019s click through rate (CTR)<\/a> and improve other user signals<\/a> by ensuring the right people visit the right pages. SERP listings with extra elements are also called rich snippets<\/a> or rich results.\n<\/p>\n
There are many extra search features that major search engines like Google create using microdata. Below is an overview of some of the most common ones:\n<\/p>\n