{"id":30108,"date":"2024-11-12T12:39:27","date_gmt":"2024-11-12T12:39:27","guid":{"rendered":"https:\/\/www.seobility.net\/en\/blog\/wiki\/rendering\/"},"modified":"2026-01-15T15:14:14","modified_gmt":"2026-01-15T15:14:14","slug":"Rendering","status":"publish","type":"wiki","link":"https:\/\/www.seobility.net\/en\/wiki\/Rendering","title":{"rendered":"Rendering"},"content":{"rendered":"<h2><span class=\"mw-headline\" id=\"What_is_rendering.3F\">What is rendering?<\/span><\/h2>\n<p>Rendering is a process used in web development that turns website code into the interactive pages users see when they visit a website. The term generally refers to the use of <a href=\"\/en\/wiki\/HTML5\" title=\"HTML5\">HTML<\/a>, CSS, and JavaScript codes.  The process is completed by a rendering engine, the software used by a web browser to render a web page. Because of its close association with web browsers, rendering engines are commonly referred to as browser engines.\n<\/p>\n<h2><span class=\"mw-headline\" id=\"How_browsers_render_web_pages\">How browsers render web pages<\/span><\/h2>\n<p>Web browsers render web pages in the following sequence:\n<\/p>\n<p><strong>Constructs DOM and CSSOM from raw code<\/strong>\n<\/p>\n<ul>\n<li> While loading a web page, a web server sends a folder of files containing HTML, CSS, and JavaScript code to a user\u2019s web browser.<\/li>\n<li> The browser engine converts this data (bytes) into characters (the HTML code).<\/li>\n<li> It parses the characters into tokens<sup id=\"cite_ref-1\" class=\"reference\"><a href=\"#cite_note-1\">&#91;1&#93;<\/a><\/sup>, which are further parsed into nodes<sup id=\"cite_ref-2\" class=\"reference\"><a href=\"#cite_note-2\">&#91;2&#93;<\/a><\/sup>.<\/li>\n<li> The browser engine links the nodes into a tree-like structure known as a Document Object Model (DOM). The DOM is the JavaScript representation of the HTML.<\/li>\n<li> Simultaneously, the browser converts the CSS code to a CSS Object Model (CSSOM) through a similar process.<\/li>\n<\/ul>\n<p><img decoding=\"async\" alt=\"Rendering\" src=\"\/en\/wiki\/images\/thumb\/7\/7d\/HTML-rendering-tree.png\/650px-HTML-rendering-tree.png\" title=\"Image of an HTML rendering tree\" width=\"650\" height=\"360\" class=\"thumbborder\" srcset=\"\/en\/wiki\/images\/7\/7d\/HTML-rendering-tree.png 1.5x, \/en\/wiki\/images\/7\/7d\/HTML-rendering-tree.png 2x\" \/>\n<\/p>\n<p>Image of HTML rendering from <a rel=\"nofollow\" class=\"external text\" href=\"https:\/\/developers.google.com\/web\/fundamentals\/performance\/critical-rendering-path\/constructing-the-object-model\">developers.google.com<\/a>\n<\/p>\n<p><strong>Uses Render Tree to create the end-user web page<\/strong>\n<\/p>\n<ul>\n<li> The browser engine combines the DOM and CSSOM to create a tree-like structure called a Render Tree. The Render Tree contains the style and content information browsers need to populate a webpage for viewers to see, calculate the layout for each visible element of a webpage and paint them on the screen for the end user&#8217;s view. <\/li>\n<li> The layout operation is the next step. Using the Render Tree, the browser engine calculates the position of each visible element of a web page. <\/li>\n<li> Finally, the browser engine adds, or paints, the elements on the screen for the end-users view. The web page has now been rendered.<\/li>\n<\/ul>\n<h2><span class=\"mw-headline\" id=\"Dynamic_Rendering\">Dynamic Rendering<\/span><\/h2>\n<p>JavaScript is a popular choice for rendering web pages because it is used to create an intuitive user experience. However, many <a href=\"\/en\/wiki\/Search_Engine_Crawlers\" title=\"Search Engine Crawlers\">search engine bots<\/a> struggle to process JavaScript readily<sup id=\"cite_ref-3\" class=\"reference\"><a href=\"#cite_note-3\">&#91;3&#93;<\/a><\/sup>. Consequently, websites that use JavaScript to house most of their content and navigation run the risk of being invisible to the web crawler. Dynamic rendering addresses this issue by rendering a web page as described above for the human user, while also rendering static HTML for a search engine bot to crawl and <a href=\"\/en\/wiki\/Indexing\" title=\"Indexing\">index<\/a>.\n<\/p>\n<h2><span class=\"mw-headline\" id=\"Page_render_speed\">Page render speed<\/span><\/h2>\n<p>Page render speed refers to the time it takes to generate a page. Page render speed is measured from when the browser request is sent (when a user clicks on a link) to when the page becomes fully functional to the user. Page render speed and page load speed (the time it takes for users to see a webpage) are used interchangeably because both processes generally occur within split seconds of one another.\n<\/p>\n<p>Low page rendering speeds increase <a href=\"\/en\/wiki\/Bounce_Rate\" title=\"Bounce Rate\">bounce rates<\/a> and lower conversions. In one Google study, loading times for bounced sessions were 2.5 seconds slower than its non-bounced counterparts<sup id=\"cite_ref-4\" class=\"reference\"><a href=\"#cite_note-4\">&#91;4&#93;<\/a><\/sup>.\n<\/p>\n<p><img decoding=\"async\" alt=\"Rendering\" src=\"\/en\/wiki\/images\/thumb\/7\/74\/Bounce-rate-vs-site-load-time.jpg\/650px-Bounce-rate-vs-site-load-time.jpg\" title=\"Image showing bounce rate by site load time\" width=\"650\" height=\"366\" class=\"thumbborder\" srcset=\"\/en\/wiki\/images\/7\/74\/Bounce-rate-vs-site-load-time.jpg 1.5x, \/en\/wiki\/images\/7\/74\/Bounce-rate-vs-site-load-time.jpg 2x\" \/>\n<\/p>\n<p>Image of bounce rate by site load time from <a rel=\"nofollow\" class=\"external text\" href=\"https:\/\/www.thinkwithgoogle.com\/intl\/en-154\/marketing-strategies\/app-and-mobile\/mobile-page-speed-load-time\">thinkwithgoogle.com<\/a>\n<\/p>\n<p>Due to page render speed\u2019s influence on the user experience, Google made page speed an official ranking factor in 2010.<sup id=\"cite_ref-5\" class=\"reference\"><a href=\"#cite_note-5\">&#91;5&#93;<\/a><\/sup> Keeping rendering speed and overall page speed as fast as possible is, therefore, an important task in SEO.\n<\/p>\n<h2><span class=\"mw-headline\" id=\"Importance_of_Rendering_for_SEO\">Importance of Rendering for SEO<\/span><\/h2>\n<p>Webpage rendering affects how a page is <a href=\"\/en\/wiki\/Indexing\" title=\"Indexing\">indexed<\/a> by bots and experienced by users. Understanding the impact of rendering on search engine rankings and SEO results should be a key consideration for any web development team.\n<\/p>\n<p>In summary, for many websites (such as online retailers), building a website primarily in JavaScript may provide the most user-friendly and aesthetically engaging interface. However, search engine bots can struggle to crawl these websites, which negatively impacts search engine rankings and organic traffic. On the other hand, pages that render slowly negatively impact both user experience and search engine rankings.\n<\/p>\n<p>These facts considered, web developers must pay careful attention to the requirements for bots and humans to maximize SEO performance.\n<\/p>\n<h2><span class=\"mw-headline\" id=\"References\">References<\/span><\/h2>\n<ol class=\"references\">\n<li id=\"cite_note-1\"><span class=\"mw-cite-backlink\"><a href=\"#cite_ref-1\">\u2191<\/a><\/span> <span class=\"reference-text\"><a rel=\"nofollow\" class=\"external text\" href=\"https:\/\/www.cs.man.ac.uk\/~pjj\/farrell\/comp3.html\">Anatomy of a Compiler<\/a> Retrieved 11 December 2020.<\/span>\n<\/li>\n<li id=\"cite_note-2\"><span class=\"mw-cite-backlink\"><a href=\"#cite_ref-2\">\u2191<\/a><\/span> <span class=\"reference-text\"><a rel=\"nofollow\" class=\"external text\" href=\"https:\/\/www.techopedia.com\/definition\/5307\/node\">Node<\/a> techopedia. Retrieved 27 May 2022.<\/span>\n<\/li>\n<li id=\"cite_note-3\"><span class=\"mw-cite-backlink\"><a href=\"#cite_ref-3\">\u2191<\/a><\/span> <span class=\"reference-text\"><a rel=\"nofollow\" class=\"external text\" href=\"https:\/\/developers.google.com\/search\/docs\/guides\/dynamic-rendering\">Implement Dynamic Rendering<\/a> Google Search Central. Retrieved 8 December 2020.<\/span>\n<\/li>\n<li id=\"cite_note-4\"><span class=\"mw-cite-backlink\"><a href=\"#cite_ref-4\">\u2191<\/a><\/span> <span class=\"reference-text\"><a rel=\"nofollow\" class=\"external text\" href=\"https:\/\/www.thinkwithgoogle.com\/intl\/en-154\/marketing-strategies\/app-and-mobile\/mobile-page-speed-load-time\/\">Why marketers should care about mobile page speed<\/a> Think with Google. Retrieved 3 December 2020.<\/span>\n<\/li>\n<li id=\"cite_note-5\"><span class=\"mw-cite-backlink\"><a href=\"#cite_ref-5\">\u2191<\/a><\/span> <span class=\"reference-text\"><a rel=\"nofollow\" class=\"external text\" href=\"https:\/\/developers.google.com\/search\/blog\/2010\/04\/using-site-speed-in-web-search-ranking\">Using site speed in web search ranking<\/a> Google Search Central. Retrieved 11 December 2020.<\/span>\n<\/li>\n<\/ol>\n<h2><span class=\"mw-headline\" id=\"Related_links\">Related links<\/span><\/h2>\n<ul>\n<li><a href=\"https:\/\/prerender.io\/blog\/when-you-should-consider-dynamic-rendering\/\" target=\"_blank\">https:\/\/prerender.io\/blog\/when-you-should-consider-dynamic-rendering\/<\/a><\/li>\n<li><a href=\"https:\/\/www.seobility.net\/en\/blog\/javascript-and-seo\/\" target=\"_blank\">JavaScript SEO: Challenges and best practices for dynamic websites that use JS<\/a><\/li>\n<li><a href=\"https:\/\/www.seobility.net\/en\/blog\/page-speed-optimization\/\">12 page speed optimization tips (to CRUSH your load time) &#8211; Seobility Blog<\/a><\/li>\n<\/ul>\n<h2><span class=\"mw-headline\" id=\"Similar_articles\">Similar articles<\/span><\/h2>\n<ul>\n<li> <a href=\"\/en\/wiki\/HTML5\" title=\"HTML5\">HTML5<\/a><\/li>\n<li> <a href=\"\/en\/wiki\/Page_Speed\" title=\"Page Speed\">Page Speed<\/a><\/li>\n<\/ul>\n<p><script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"Article\",\n  \"author\": {\n    \"@type\": \"Organization\",\n    \"name\": \"Seobility\",\n    \"url\": \"https:\/\/www.seobility.net\/\"\n  }\n}\n<\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What is rendering? Rendering is a process used in web development that turns website code into the interactive pages users see when they visit a website. The term generally refers to the use of HTML, CSS, and JavaScript codes. The process is completed by a rendering engine, the software used by a web browser to [&hellip;]<\/p>\n","protected":false},"author":38,"featured_media":0,"comment_status":"open","ping_status":"open","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-30108","wiki","type-wiki","status-publish","hentry","wiki_categories-web-development"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Rendering (Web Development): Definition - Seobility Wiki<\/title>\n<meta name=\"description\" content=\"In web development, rendering describes the process that turns code into a web page that the end-user interacts with. 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