{"id":30023,"date":"2024-11-12T12:39:40","date_gmt":"2024-11-12T12:39:40","guid":{"rendered":"https:\/\/www.seobility.net\/en\/blog\/wiki\/google-adsense\/"},"modified":"2025-02-26T09:23:34","modified_gmt":"2025-02-26T09:23:34","slug":"Google_AdSense","status":"publish","type":"wiki","link":"https:\/\/www.seobility.net\/en\/wiki\/Google_AdSense","title":{"rendered":"Google AdSense"},"content":{"rendered":"

What is Google AdSense?<\/span><\/h2>\n

Google AdSense is an online advertising program that allows website owners to earn money by generating clicks to ads placed on their website pages. The main goal of this scheme is to provide website monetization through contextually targeted ads \u2013 that is, through placing ads on websites, ensuring the ads are relevant to the content and context of that site, and to the user\u2019s search preferences. Website owners can then earn revenue based on the clicks or impressions generated by these ads.\n<\/p>\n

\"Google\n<\/p>\n

Screenshot of google.com<\/a> showing AdSense’s main page.\n<\/p>\n

This program was first launched in 2003 and was initially called Content-Targeted Advertising until Google acquired the right to use the name AdSense, which was previously owned by another company. Google AdSense was highly successful and grew quickly, in only 2 years it accounted for approximately 15% of Google\u2019s total revenues. Gradually, AdSense fine-tuned its targeting features in order to make ads more relevant to users and their search habits. For example, in 2010 Google added functionality that relied on user search history to offer fitting ads. Nowadays, AdSense has evolved into a self-serve advertising platform.\n<\/p>\n

How to participate in Google AdSense<\/span><\/h2>\n

Website owners (sometimes called publishers) must meet certain criteria to qualify for participation.\n<\/p>\n

Joining Adsense<\/span><\/h3>\n

Publishers must be at least 18 years old before they can apply for an Adsense account via Gmail. They must also agree to the program\u2019s policies, especially in what concerns artificially inflating click or impression rates, or using deceptive methods to generate views.\n<\/p>\n

Minimum payout<\/span><\/h3>\n

There are payment thresholds in place since ad revenue must amount to at least $100 or the equivalent in other currencies before a payout is made. Payment terms are set at 30 days.\n<\/p>\n

Quality checks<\/span><\/h3>\n

Content must be unique, original, and high-quality. It must also be able to sustain the interest of the audience and build a loyal customer base. While search ranking is not a determining factor, priority is given to sites that have been functional for a few months and that have a certain amount of engaging content already published (approximately 30 articles). Page design and layout also contribute to eligibility based on quality, since qualifying pages must be easy to navigate, fully functional in terms of in-site search and navigation, and easy to read.\n<\/p>\n

Criteria for exclusion<\/span><\/h3>\n

Some types of content may not be monetized using this scheme. This includes any content that promotes illegal activities, constitutes intellectual property abuse, may be deemed abusive, derogatory or dangerous, sexually explicit, contains malicious or unwanted software, or any content that misrepresents or may be misleading about the advertiser or the product\/services offered.\n<\/p>\n

AdSense as a complement to AdWords<\/span><\/h2>\n

Both AdSense and Adwords are online platforms that can be used to generate revenues independently or as a complement to search optimization strategies. However, there are some important differences between these platforms:\n<\/p>\n