{"id":29975,"date":"2024-11-12T12:40:00","date_gmt":"2024-11-12T12:40:00","guid":{"rendered":"https:\/\/www.seobility.net\/en\/blog\/wiki\/voice-search\/"},"modified":"2025-02-26T09:23:24","modified_gmt":"2025-02-26T09:23:24","slug":"Voice_Search","status":"publish","type":"wiki","link":"https:\/\/www.seobility.net\/en\/wiki\/Voice_Search","title":{"rendered":"Voice Search"},"content":{"rendered":"<h2><span class=\"mw-headline\" id=\"What_is_voice_search.3F\">What is voice search?<\/span><\/h2>\n<div class=\"thumb tright\">\n<div class=\"thumbinner\" style=\"width:452px;\"><a href=\"https:\/\/www.seobility.net\/en\/wiki\/images\/a\/a7\/Voice-Search.png\"><img decoding=\"async\" alt=\"Voice Search\" src=\"\/en\/wiki\/images\/thumb\/a\/a7\/Voice-Search.png\/450px-Voice-Search.png\" width=\"450\" height=\"340\" class=\"thumbimage\" srcset=\"\/en\/wiki\/images\/thumb\/a\/a7\/Voice-Search.png\/675px-Voice-Search.png 1.5x, \/en\/wiki\/images\/a\/a7\/Voice-Search.png 2x\" \/><\/a>  <\/p>\n<div class=\"thumbcaption\"><b>Figure:<\/b> Voice Search &#8211; Author: Seobility &#8211; License: <a href=\"\/en\/wiki\/creative-commons-license-by-sa-4-0\" title=\"Creative Commons License BY-SA 4.0\">CC BY-SA 4.0<\/a><\/div>\n<\/div>\n<\/div>\n<p>Voice search is a <a href=\"\/en\/wiki\/Search_Engine\" title=\"Search Engine\">search engine<\/a> feature that allows users to search using their voice instead of by typing. Although certain forms of voice search have existed for a while, it has become popular only recently due to increased reach and innovation in <a href=\"\/en\/wiki\/Natural_Language_Processing\" title=\"Natural Language Processing\">natural language processing<\/a> that allows computers to better understand what is said.\n<\/p>\n<p>Voice search is becoming an ever-larger part of search, with more and more devices and search engines offering voice searches. Today, around 27% of smartphone users use voice search according to Google.<sup id=\"cite_ref-1\" class=\"reference\"><a href=\"#cite_note-1\">&#91;1&#93;<\/a><\/sup>\n<\/p>\n<p><img decoding=\"async\" alt=\"Voice Search\" src=\"\/en\/wiki\/images\/thumb\/d\/df\/Voice-search-statistics.png\/650px-Voice-search-statistics.png\" title=\"Screenshot showing voice search statistics\" width=\"650\" height=\"217\" class=\"thumbborder\" srcset=\"\/en\/wiki\/images\/thumb\/d\/df\/Voice-search-statistics.png\/975px-Voice-search-statistics.png 1.5x, \/en\/wiki\/images\/d\/df\/Voice-search-statistics.png 2x\" \/>\n<\/p>\n<p>A screenshot of <a rel=\"nofollow\" class=\"external text\" href=\"https:\/\/www.thinkwithgoogle.com\/marketing-strategies\/search\/voice-search-mobile-use-statistics\/\">thinkwithgoogle.com<\/a> with voice search statistics\n<\/p>\n<h2><span class=\"mw-headline\" id=\"Where_voice_search_is_possible\">Where voice search is possible<\/span><\/h2>\n<p>First introduced in 2008 by Google, closely followed by Apple\u2019s and Google\u2019s voice assistants in 2011, voice search is now available on a range of devices. That being said, most voice searches are performed through Google Assistant, Apple Siri, Amazon Alexa, or Microsoft Cortana, since most devices work with these voice search providers.\n<\/p>\n<ul>\n<li> Google Assistant \u2013 Google Assistant offers voice searches on Google-related products, including Google smart speakers, Android smartphones, and other Android products.<\/li>\n<li> Apple Siri \u2013 Siri works on Apple\u2019s products, from smart TVs and speakers to the iPhone and other Apple devices.<\/li>\n<li> Amazon Alexa \u2013 Alexa is the assistant offered by Amazon and works on Amazon\u2019s own products, including Echo and Alexa devices.<\/li>\n<li> Microsoft Cortana \u2013 Cortana works on most devices that can run Microsoft products, including Android phones and iPhones, and Windows 10 PCs. Cortana works with Alexa, so optimization is the same for them both.<\/li>\n<\/ul>\n<h2><span class=\"mw-headline\" id=\"Advantages_.26_disadvantages_of_voice_search\">Advantages &amp; disadvantages of voice search<\/span><\/h2>\n<p>There are various clear advantages to voice search, including improved <a href=\"\/en\/wiki\/Usability\" title=\"Usability\">usability<\/a> and the possibility to search when a user isn\u2019t able to type a <a href=\"\/en\/wiki\/Search_Term\" title=\"Search Term\">search term<\/a> directly. It also allows things to be bought with minimal friction, increasing the sales to companies featured in voice search.\n<\/p>\n<p>However, there are also some clear disadvantages, most notably the limited variation voice searches can offer searchers. When answers are returned through a smart speaker or assistant, the information provided is limited. Users often get a single answer from a single site, as opposed to the possibility to browse various different answers on various sites.\n<\/p>\n<p>This also has implications for SEO, as it further concentrates search traffic, limiting the <a href=\"\/en\/wiki\/Website_Traffic\" title=\"Website Traffic\">traffic<\/a> to pages that don\u2019t control the <a href=\"\/en\/wiki\/Featured_Snippets\" title=\"Featured Snippets\">featured snippet<\/a> or rank well for <a href=\"\/en\/wiki\/Local_SEO\" title=\"Local SEO\">local SEO<\/a> terms. Even though this can be a strong advantage to the businesses that are featured in voice search, it has a negative impact on other businesses.\n<\/p>\n<h2><span class=\"mw-headline\" id=\"Long-tail_keywords_.26_voice_search\">Long-tail keywords &amp; voice search<\/span><\/h2>\n<p>One of the big impacts that voice search has had on the search landscape is the increased use of <a href=\"\/en\/wiki\/Long_Tail\" title=\"Long Tail\">long-tail<\/a> keywords. Since voice searches are spoken searches, they commonly use real sentences and phrases instead of shortcuts that may be used when typing.\n<\/p>\n<p>This has greatly increased the number of searches for long-tail keywords, which has spread search traffic over a greater range of search strings.\n<\/p>\n<h2><span class=\"mw-headline\" id=\"Optimizing_for_voice_search\">Optimizing for voice search<\/span><\/h2>\n<p>Although the exact method used to optimize for voice searches will depend on the assistant you plan on targeting, there are a number of best practices used when optimizing for Google voice search. A few of the most common ones are mentioned below.\n<\/p>\n<ul>\n<li> Optimize for long-tail keywords \u2013 Since most voice searches target long-tail search strings, it\u2019s important to optimize for long-tail keywords for a site to increase traffic from voice searches.<\/li>\n<li> Optimize for featured snippets \u2013 By using <a href=\"\/en\/wiki\/Structured_Data\" title=\"Structured Data\">structured data<\/a> and using a clear page structure, a site can increase its chances of controlling the featured snippet.<\/li>\n<li> Crawlability and speed \u2013 Making sure the site is highly accessible to <a href=\"\/en\/wiki\/Search_Engine_Crawlers\" title=\"Search Engine Crawlers\">search engine crawlers<\/a> is an important part of SEO in general.<\/li>\n<li> Short questions and answers \u2013 By using short questions and answers on a page, a site makes it easier for search engines to find the answer, allowing them to return it to the searcher.<\/li>\n<li> Build a strong reputation \u2013 Search engines need to trust content in order to serve it to a searcher, making website reputation important for voice search optimization.<\/li>\n<li> Optimize audio and video content \u2013 Other forms of content can also be searched using voice search.<\/li>\n<li> Knowledge graphs &amp; GMB \u2013 If a site is featured in the <a href=\"\/en\/wiki\/Google_Knowledge_Graph\" title=\"Google Knowledge Graph\">Google Knowledge Graph<\/a> and has a <a href=\"\/en\/wiki\/Google_My_Business\" title=\"Google My Business\">Google My Business<\/a> listing, it has a better chance of being featured in (local) voice searches.<\/li>\n<\/ul>\n<h2><span class=\"mw-headline\" id=\"Relevance_to_SEO\">Relevance to SEO<\/span><\/h2>\n<p>Voice search has become a major part of SEO over the past few years, with more and more searchers opting for voice search as opposed to regular search. Voice search also adds a level of uncertainty to SEO, as it raises questions about potential copyright infringements by the devices, as well as questions about the direction voice search is headed in the future.\n<\/p>\n<p>Many SEOs and marketers believe that voice search devices will be monetized in the near future, which would turn voice search into a paid search channel as opposed to part of <a href=\"\/en\/wiki\/Organic_Search\" title=\"Organic Search\">organic search<\/a>. With a strong shift towards voice search, which reduces the number of normal searches, voice search is currently one of the most uncertain aspects of SEO and an important field to keep an eye on.\n<\/p>\n<h2><span class=\"mw-headline\" id=\"References\">References<\/span><\/h2>\n<ol class=\"references\">\n<li id=\"cite_note-1\"><span class=\"mw-cite-backlink\"><a href=\"#cite_ref-1\">\u2191<\/a><\/span> <span class=\"reference-text\"><a rel=\"nofollow\" class=\"external text\" href=\"https:\/\/www.thinkwithgoogle.com\/marketing-strategies\/search\/voice-search-mobile-use-statistics\/\">Voice Search Mobile Use Statistics<\/a> Think With Google. Retrieved 01 March 2021.<\/span>\n<\/li>\n<\/ol>\n<h2><span class=\"mw-headline\" id=\"Related_links\">Related links<\/span><\/h2>\n<ul>\n<li> <a rel=\"nofollow\" class=\"external free\" href=\"https:\/\/www.searchenginewatch.com\/2020\/01\/03\/voice-search-impact-seo-in-2020\/\">https:\/\/www.searchenginewatch.com\/2020\/01\/03\/voice-search-impact-seo-in-2020\/<\/a><\/li>\n<li> <a rel=\"nofollow\" class=\"external free\" href=\"https:\/\/support.google.com\/websearch\/answer\/2940021?co=GENIE.Platform%3DAndroid&amp;hl=en\">https:\/\/support.google.com\/websearch\/answer\/2940021?co=GENIE.Platform%3DAndroid&amp;hl=en<\/a><\/li>\n<li> <a rel=\"nofollow\" class=\"external free\" href=\"https:\/\/www.searchenginejournal.com\/voice-search-optimization-strategy\/379946\/\">https:\/\/www.searchenginejournal.com\/voice-search-optimization-strategy\/379946\/<\/a><\/li>\n<\/ul>\n<h2><span class=\"mw-headline\" id=\"Similar_articles\">Similar articles<\/span><\/h2>\n<ul>\n<li> <a href=\"\/en\/wiki\/Visual_Search\" title=\"Visual Search\">Visual Search<\/a><\/li>\n<li> <a href=\"\/en\/wiki\/Search_Engine\" title=\"Search Engine\">Search Engine<\/a><\/li>\n<\/ul>\n<p><script type=\"application\/ld+json\">\n    {\n      \"@context\": \"https:\/\/schema.org\/\",\n      \"@type\": \"ImageObject\",\n      \"contentUrl\": \"https:\/\/www.seobility.net\/en\/wiki\/images\/a\/a7\/Voice-Search.png\",\n      \"license\": \"https:\/\/creativecommons.org\/licenses\/by-sa\/4.0\/\",\n      \"acquireLicensePage\": \"https:\/\/www.seobility.net\/en\/wiki\/creative-commons-license-by-sa-4-0\"\n    }\n    <\/script>\n<\/p>\n<p><script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"Article\",\n  \"author\": {\n    \"@type\": \"Organization\",\n    \"name\": \"Seobility\",\n    \"url\": \"https:\/\/www.seobility.net\/\"\n  }\n}\n<\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What is voice search? Figure: Voice Search &#8211; Author: Seobility &#8211; License: CC BY-SA 4.0 Voice search is a search engine feature that allows users to search using their voice instead of by typing. Although certain forms of voice search have existed for a while, it has become popular only recently due to increased reach [&hellip;]<\/p>\n","protected":false},"author":38,"featured_media":0,"comment_status":"open","ping_status":"open","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-29975","wiki","type-wiki","status-publish","hentry","wiki_categories-search-engine-optimization"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Voice Search \u2013 Definition &amp;amp; Explanation - Seobility Wiki<\/title>\n<meta name=\"description\" content=\"Voice search is a search engine feature that allows users to search using their voice instead of by typing. 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