{"id":29960,"date":"2024-11-12T12:39:57","date_gmt":"2024-11-12T12:39:57","guid":{"rendered":"https:\/\/www.seobility.net\/en\/blog\/wiki\/sitelinks\/"},"modified":"2025-02-26T13:10:37","modified_gmt":"2025-02-26T13:10:37","slug":"Sitelinks","status":"publish","type":"wiki","link":"https:\/\/www.seobility.net\/en\/wiki\/Sitelinks","title":{"rendered":"Sitelinks"},"content":{"rendered":"<h2><span class=\"mw-headline\" id=\"What_are_sitelinks_on_Google.3F\">What are sitelinks on Google?<\/span><\/h2>\n<div class=\"thumb tright\">\n<div class=\"thumbinner\" style=\"width:452px;\"><a href=\"https:\/\/www.seobility.net\/en\/wiki\/images\/0\/03\/Sitelinks.png\"><img decoding=\"async\" alt=\"sitelinks\" src=\"\/en\/wiki\/images\/thumb\/0\/03\/Sitelinks.png\/450px-Sitelinks.png\" width=\"450\" height=\"340\" class=\"thumbimage\" srcset=\"\/en\/wiki\/images\/thumb\/0\/03\/Sitelinks.png\/675px-Sitelinks.png 1.5x, \/en\/wiki\/images\/0\/03\/Sitelinks.png 2x\" \/><\/a>  <\/p>\n<div class=\"thumbcaption\"><b>Figure:<\/b> Sitelinks &#8211; Author: Seobility &#8211; License: <a href=\"\/en\/wiki\/creative-commons-license-by-sa-4-0\" title=\"Creative Commons License BY-SA 4.0\">CC BY-SA 4.0<\/a><\/div>\n<\/div>\n<\/div>\n<p>Sitelinks are links to internal pages on your site that appear in Google\u2019s <a href=\"\/en\/wiki\/SERP\" title=\"SERP\">SERPs<\/a>. These <a href=\"\/en\/wiki\/Deep_Linking\" title=\"Deep Linking\">deep links<\/a> allow users to navigate to internal pages on your site directly from the SERPs, improving their search experience.\n<\/p>\n<h2><span class=\"mw-headline\" id=\"How_sitelinks_work\">How sitelinks work<\/span><\/h2>\n<p>Sitelinks are automatically generated by Google on SERPs where they deem them relevant to a searcher. This is usually limited to branded searches, but they may be shown on other SERPs too if direct links to internal pages on a site may improve the search experience.\n<\/p>\n<p>Since sitelinks are automatically generated by Google, they don\u2019t always link to the pages websites owners want them to. The exact pages Google decides to link to isn\u2019t something that website owners can control, but they tend to link to the most prominent pages on a website.\n<\/p>\n<p><img decoding=\"async\" alt=\"Sitelinks\" src=\"\/en\/wiki\/images\/6\/60\/Sitelink-screenshot.png\" title=\"Screenshot with sitelinks in the Google SERPs\" width=\"602\" height=\"347\" class=\"thumbborder\" \/>\n<\/p>\n<p>Screenshot showing sitelinks when searching for \u201cSeobility\u201d on <a rel=\"nofollow\" class=\"external text\" href=\"https:\/\/www.google.com\/search?q=seobility\">google.com<\/a>. The sitelinks refer to some of the most popular pages on Seobility.net.\n<\/p>\n<h2><span class=\"mw-headline\" id=\"Advantages_of_sitelinks\">Advantages of sitelinks<\/span><\/h2>\n<ul>\n<li> More prominent search result \u2013 By taking up more room, search results with sitelinks offer improved visibility in the SERPs.<\/li>\n<li> Improved flow of traffic \u2013 By directing <a href=\"\/en\/wiki\/Website_Traffic\" title=\"Website Traffic\">traffic<\/a> to internal pages, sitelinks can improve the flow of traffic to your website and ensure more of your pages are viewed.<\/li>\n<li> Improved site navigation \u2013 As an extension of a <a href=\"\/en\/wiki\/Website_Navigation\" title=\"Website Navigation\">website\u2019s navigation<\/a>, sitelinks help users navigate your site more efficiently.<\/li>\n<li> Possibly improves user signals \u2013 By taking website visitors directly to pages they\u2019re interested in as well as increasing your visibility in the SERPs, sitelinks may improve <a href=\"\/en\/wiki\/User_Signals\" title=\"User Signals\">user signals<\/a>.<\/li>\n<\/ul>\n<h2><span class=\"mw-headline\" id=\"How_to_influence_sitelinks\">How to influence sitelinks<\/span><\/h2>\n<p>Although webmasters cannot force Google to show certain sitelinks, there are some things that have been shown to help increase the chances of a page appearing in the sitelinks section of a search result. These include:\n<\/p>\n<ul>\n<li> Internal links \u2013 By increasing the number of <a href=\"\/en\/wiki\/Internal_Linking\" title=\"Internal Linking\">internal links<\/a> pointing to a page, you can show <a href=\"\/en\/wiki\/Search_Engine\" title=\"Search Engine\">search engines<\/a> a page is more important.<\/li>\n<li> Website architecture\/menu \u2013 By placing more focus on certain pages in your menu and overall website architecture, you can stress its importance.<\/li>\n<li> Ensure pages are relevant \u2013 Since search engines want to provide the most relevant search results to their users, increasing the relevance of a page to certain SERPs may increase its chances of appearing in the sitelinks.<\/li>\n<li> Rank first for your brand name &#8211; By optimizing the homepage for a brand\u2019s name, the site owner can increase their chances of getting sitelinks.<\/li>\n<li> XML sitemap &#8211; By optimizing a site\u2019s sitemap, improved crawlability can be achieved, making it easier for <a href=\"\/en\/wiki\/Search_Engine_Crawlers\" title=\"Search Engine Crawlers\">search engine crawlers<\/a> to crawl the site. <\/li>\n<li> Have a functioning search engine on your site \u2013 By having a search feature on your site, you increase your chances of the search sitelink being included in your search result.<\/li>\n<\/ul>\n<h2><span class=\"mw-headline\" id=\"The_difference_between_sitelink_extensions_and_sitelinks\">The difference between sitelink extensions and sitelinks<\/span><\/h2>\n<p>Although both sitelinks and sitelink extensions look the same and provide much the same benefits, sitelink extensions refer to the possibility of adding sitelinks to Google Ads.\n<\/p>\n<p>When SEOs and webmasters mention sitelinks, they mean the sitelinks in <a href=\"\/en\/wiki\/Organic_Search\" title=\"Organic Search\">organic search<\/a>. When talking about sitelink extensions, they\u2019re referring to paid search.\n<\/p>\n<h2><span class=\"mw-headline\" id=\"Importance_for_SEO\">Importance for SEO<\/span><\/h2>\n<p>Although sitelinks can\u2019t be controlled, they can be influenced to some extent and are therefore a part of <a href=\"\/en\/wiki\/On-Page_SEO\" title=\"On-Page SEO\">on-page SEO<\/a>. Since sitelinks can increase your visibility in the SERPs and possibly improve user metrics, they may be able to improve a website\u2019s SEO performance.\n<\/p>\n<p>Sitelinks are most commonly shown in branded search results, although smaller versions of them may be shown in other SERPs too. By optimizing your website architecture and internal links, you can increase the chances of a certain page appearing in the sitelinks section.\n<\/p>\n<h2><span class=\"mw-headline\" id=\"Related_links\">Related links<\/span><\/h2>\n<ul>\n<li> <a rel=\"nofollow\" class=\"external free\" href=\"https:\/\/support.google.com\/webmasters\/answer\/47334?hl=en\">https:\/\/support.google.com\/webmasters\/answer\/47334?hl=en<\/a><\/li>\n<li> <a rel=\"nofollow\" class=\"external free\" href=\"https:\/\/cxl.com\/blog\/sitelinks\/\">https:\/\/cxl.com\/blog\/sitelinks\/<\/a><\/li>\n<\/ul>\n<h2><span class=\"mw-headline\" id=\"Similar_articles\">Similar articles<\/span><\/h2>\n<ul>\n<li> <a href=\"\/en\/wiki\/XML_Sitemap\" title=\"XML Sitemap\">XML Sitemap<\/a><\/li>\n<li> <a href=\"\/en\/wiki\/Search_Engine\" title=\"Search Engine\">Search Engine<\/a><\/li>\n<\/ul>\n<p><script type=\"application\/ld+json\">\n    {\n      \"@context\": \"https:\/\/schema.org\/\",\n      \"@type\": \"ImageObject\",\n      \"contentUrl\": \"https:\/\/www.seobility.net\/en\/wiki\/images\/0\/03\/Sitelinks.png\",\n      \"license\": \"https:\/\/creativecommons.org\/licenses\/by-sa\/4.0\/\",\n      \"acquireLicensePage\": \"https:\/\/www.seobility.net\/en\/wiki\/creative-commons-license-by-sa-4-0\"\n    }\n    <\/script>\n<\/p>\n<p><script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"Article\",\n  \"author\": {\n    \"@type\": \"Organization\",\n    \"name\": \"Seobility\",\n    \"url\": \"https:\/\/www.seobility.net\/\"\n  }\n}\n<\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What are sitelinks on Google? Figure: Sitelinks &#8211; Author: Seobility &#8211; License: CC BY-SA 4.0 Sitelinks are links to internal pages on your site that appear in Google\u2019s SERPs. These deep links allow users to navigate to internal pages on your site directly from the SERPs, improving their search experience. How sitelinks work Sitelinks are [&hellip;]<\/p>\n","protected":false},"author":38,"featured_media":0,"comment_status":"open","ping_status":"open","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-29960","wiki","type-wiki","status-publish","hentry","wiki_categories-search-engine-optimization"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What are Sitelinks? - Seobility Wiki<\/title>\n<meta name=\"description\" content=\"Sitelinks are links to internal pages on your site that appear in Google\u2019s SERPs. 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