{"id":29958,"date":"2024-11-12T12:39:57","date_gmt":"2024-11-12T12:39:57","guid":{"rendered":"https:\/\/www.seobility.net\/en\/blog\/wiki\/local-citation\/"},"modified":"2025-02-26T09:23:27","modified_gmt":"2025-02-26T09:23:27","slug":"Local_Citation","status":"publish","type":"wiki","link":"https:\/\/www.seobility.net\/en\/wiki\/Local_Citation","title":{"rendered":"Local Citation"},"content":{"rendered":"<h2><span class=\"mw-headline\" id=\"What_is_a_local_citation.3F\">What is a local citation?<\/span><\/h2>\n<div class=\"thumb tright\">\n<div class=\"thumbinner\" style=\"width:452px;\"><a href=\"https:\/\/www.seobility.net\/en\/wiki\/images\/6\/6b\/Local-Citations.png\"><img decoding=\"async\" alt=\"Local Citation\" src=\"\/en\/wiki\/images\/thumb\/6\/6b\/Local-Citations.png\/450px-Local-Citations.png\" width=\"450\" height=\"340\" class=\"thumbimage\" srcset=\"\/en\/wiki\/images\/thumb\/6\/6b\/Local-Citations.png\/675px-Local-Citations.png 1.5x, \/en\/wiki\/images\/6\/6b\/Local-Citations.png 2x\" \/><\/a>  <\/p>\n<div class=\"thumbcaption\"><b>Figure:<\/b> Local Citation &#8211; Author: Seobility &#8211; License: <a href=\"\/en\/wiki\/creative-commons-license-by-sa-4-0\" title=\"Creative Commons License BY-SA 4.0\">CC BY-SA 4.0<\/a><\/div>\n<\/div>\n<\/div>\n<p>Local citations are mentions of your business\u2019s NAP (Name, Address, Phone number) details on business directories and other sites relevant to your company. Although local citations are often accompanied by a link to your website and are a part of off-page SEO, citation building and <a href=\"\/en\/wiki\/Backlinks\" title=\"Backlinks\">backlink<\/a> building are considered two different things.\n<\/p>\n<p>Local citations are an important part of <a href=\"\/en\/wiki\/Local_SEO\" title=\"Local SEO\">local SEO<\/a> as they provide geographical as well as topical relevance to your company\u2019s website.\n<\/p>\n<p><img decoding=\"async\" alt=\"Local Citation Screenshot\" src=\"\/en\/wiki\/images\/e\/eb\/Local-citation-example.png\" title=\"Screenshot showing a restaurant&#39;s entry on yelp\" width=\"602\" height=\"240\" class=\"thumbborder\" \/>\n<\/p>\n<p>An example of a local citation on <a rel=\"nofollow\" class=\"external text\" href=\"https:\/\/www.yelp.com\/search?find_desc=Restaurants&amp;find_loc=Orlando\">Yelp<\/a>, with the NAP details highlighted in blue.\n<\/p>\n<h2><span class=\"mw-headline\" id=\"Aspects_of_local_citations\">Aspects of local citations<\/span><\/h2>\n<p>The most important aspect of local citations is the NAP details. Not only is it important that the NAP details are visible to <a href=\"\/en\/wiki\/Search_Engine_Crawlers\" title=\"Search Engine Crawlers\">search engine crawlers<\/a>, but it\u2019s also important that they are consistent across all citations as inconsistent or inaccurate data can cause visitors and search engines to mistrust the information provided.\n<\/p>\n<p>Although the most important part of local citations is the NAP details, many directories offer companies the possibility to add more information to their listings. This helps provide visitors with more relevant information on the company. Extra information may include:\n<\/p>\n<ul>\n<li> Images\/videos<\/li>\n<li> Reviews<\/li>\n<li> A link to the company\u2019s site<\/li>\n<li> A business profile where more information about a company can be included<\/li>\n<li> Opening hours<\/li>\n<li> Links to a company\u2019s social media profiles<\/li>\n<\/ul>\n<h2><span class=\"mw-headline\" id=\"Relevancy\">Relevancy<\/span><\/h2>\n<p>Both geographical relevance and topical relevance can be improved through local citations. Geographical relevance is improved by building citations in local and national directories, as well as by adding your NAP details to citations.\n<\/p>\n<p>Topical relevance refers to citations on websites in your industry or related industries. For example, a freelance web designer may build citations on freelance directories and web design directories.\n<\/p>\n<p>Major directories like Yelp, <a href=\"\/en\/wiki\/Google_My_Business\" title=\"Google My Business\">Google My Business<\/a>, and a few others, are almost always considered valuable citations. However, citations on smaller\/niche sites are considered far more effective when they offer a high degree of relevance.\n<\/p>\n<h2><span class=\"mw-headline\" id=\"Advantages_of_local_citations\">Advantages of local citations<\/span><\/h2>\n<ul>\n<li> Extra referral traffic \u2013 Some of the major directories including Google My Business and Yelp get a lot of traffic. People use these directories when searching for companies, making them effective at driving relevant <a href=\"\/en\/wiki\/Website_Traffic\" title=\"Website Traffic\">traffic<\/a> to your site.<\/li>\n<\/ul>\n<ul>\n<li> More properties to rank \u2013 The citations a company builds can often rank in Google. By providing enough content in their citations and optimizing their listings properly, they can rank for <a href=\"\/en\/wiki\/Long_Tail\" title=\"Long Tail\">long-tail<\/a> keywords as well as branded <a href=\"\/en\/wiki\/Keyword\" title=\"Keyword\">keywords<\/a>, improving a company\u2019s visibility in the SERPs.<\/li>\n<\/ul>\n<ul>\n<li> Improved local rankings \u2013 Local citations improve local rankings, helping improve a company\u2019s visibility in search.<\/li>\n<\/ul>\n<ul>\n<li> General ranking benefits \u2013 Improved relevance, as well as occasional links, may provide ranking benefits for non-local keywords too.<\/li>\n<\/ul>\n<h2><span class=\"mw-headline\" id=\"Its_relevance_to_SEO\">Its relevance to SEO<\/span><\/h2>\n<p>Local citations are a big part of local SEO and off-page SEO. They\u2019re particularly important for companies that serve a specific geographic area, like a city, town, state, or even a country.\n<\/p>\n<p>However, citations can be beneficial to online business too. They can help to establish topical relevance which can help search engines understand what a website or web page is about.\n<\/p>\n<h2><span class=\"mw-headline\" id=\"Related_links\">Related links<\/span><\/h2>\n<ul>\n<li> <a rel=\"nofollow\" class=\"external free\" href=\"https:\/\/www.searchenginejournal.com\/citations-local-seo-guide\/347380\/\">https:\/\/www.searchenginejournal.com\/citations-local-seo-guide\/347380\/<\/a><\/li>\n<li> <a rel=\"nofollow\" class=\"external free\" href=\"https:\/\/www.omnicoreagency.com\/local-seo-citation-sources-usa\/\">https:\/\/www.omnicoreagency.com\/local-seo-citation-sources-usa\/<\/a> <\/li>\n<\/ul>\n<h2><span class=\"mw-headline\" id=\"Similar_articles\">Similar articles<\/span><\/h2>\n<ul>\n<li> <a href=\"\/en\/wiki\/Local_SEO\" title=\"Local SEO\">Local SEO<\/a><\/li>\n<li> <a href=\"\/en\/wiki\/Google_My_Business\" title=\"Google My Business\">Google My Business<\/a><\/li>\n<\/ul>\n<p><script type=\"application\/ld+json\">\n   {\n     \"@context\": \"https:\/\/schema.org\/\",\n     \"@type\": \"ImageObject\",\n     \"contentUrl\": \"https:\/\/www.seobility.net\/en\/wiki\/images\/6\/6b\/Local-Citations.png\",\n     \"license\": \"https:\/\/creativecommons.org\/licenses\/by-sa\/4.0\/\",\n     \"acquireLicensePage\": \"https:\/\/www.seobility.net\/en\/wiki\/creative-commons-license-by-sa-4-0\"\n   }\n   <\/script>\n<\/p>\n<p><script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"Article\",\n  \"author\": {\n    \"@type\": \"Organization\",\n    \"name\": \"Seobility\",\n    \"url\": \"https:\/\/www.seobility.net\/\"\n  }\n}\n<\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What is a local citation? Figure: Local Citation &#8211; Author: Seobility &#8211; License: CC BY-SA 4.0 Local citations are mentions of your business\u2019s NAP (Name, Address, Phone number) details on business directories and other sites relevant to your company. Although local citations are often accompanied by a link to your website and are a part [&hellip;]<\/p>\n","protected":false},"author":38,"featured_media":0,"comment_status":"open","ping_status":"open","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-29958","wiki","type-wiki","status-publish","hentry","wiki_categories-search-engine-optimization"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Local Citation: Definition &amp;amp; Explanation - Seobility Wiki<\/title>\n<meta name=\"description\" content=\"Local citations are mentions of your business\u2019s NAP details on business directories and other sites relevant to your company. Learn more\u2026\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.seobility.net\/en\/wiki\/Local_Citation\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Local Citation: Definition &amp;amp; Explanation - Seobility Wiki\" \/>\n<meta property=\"og:description\" content=\"Local citations are mentions of your business\u2019s NAP details on business directories and other sites relevant to your company. Learn more\u2026\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.seobility.net\/en\/wiki\/Local_Citation\" \/>\n<meta property=\"og:site_name\" content=\"Seobility\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/seobility.net\/\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-26T09:23:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.seobility.net\/wp-content\/uploads\/2025\/06\/seobility-og-image.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@seobility_net\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"ScholarlyArticle\",\"@id\":\"https:\\\/\\\/www.seobility.net\\\/en\\\/wiki\\\/Local_Citation#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.seobility.net\\\/en\\\/wiki\\\/Local_Citation\"},\"author\":{\"name\":\"Seobility Wiki Team\",\"@id\":\"https:\\\/\\\/www.seobility.net\\\/en\\\/#\\\/schema\\\/person\\\/c838e66a3b46262b4c963df5cd5b2d8a\"},\"headline\":\"Local Citation\",\"datePublished\":\"2024-11-12T12:39:57+00:00\",\"dateModified\":\"2025-02-26T09:23:27+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.seobility.net\\\/en\\\/wiki\\\/Local_Citation\"},\"wordCount\":544,\"commentCount\":0,\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.seobility.net\\\/en\\\/wiki\\\/Local_Citation#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.seobility.net\\\/en\\\/wiki\\\/Local_Citation\",\"url\":\"https:\\\/\\\/www.seobility.net\\\/en\\\/wiki\\\/Local_Citation\",\"name\":\"Local Citation: Definition &amp;amp; Explanation - Seobility Wiki\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.seobility.net\\\/en\\\/#website\"},\"datePublished\":\"2024-11-12T12:39:57+00:00\",\"dateModified\":\"2025-02-26T09:23:27+00:00\",\"description\":\"Local citations are mentions of your business\u2019s NAP details on business directories and other sites relevant to your company. Learn more\u2026\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.seobility.net\\\/en\\\/wiki\\\/Local_Citation#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.seobility.net\\\/en\\\/wiki\\\/Local_Citation\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.seobility.net\\\/en\\\/wiki\\\/Local_Citation#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.seobility.net\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Wiki\",\"item\":\"https:\\\/\\\/www.seobility.net\\\/en\\\/wiki\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Local Citation\",\"item\":\"https:\\\/\\\/www.seobility.net\\\/en\\\/wp-json\\\/wp\\\/v2\\\/wiki\\\/29958\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.seobility.net\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.seobility.net\\\/en\\\/\",\"name\":\"Seobility\",\"description\":\"Online SEO Software &amp; Tools For Better Rankings\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.seobility.net\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.seobility.net\\\/en\\\/#\\\/schema\\\/person\\\/c838e66a3b46262b4c963df5cd5b2d8a\",\"name\":\"Seobility Wiki Team\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.seobility.net\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/Seobility-S-2025-150x150.png\",\"url\":\"https:\\\/\\\/www.seobility.net\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/Seobility-S-2025-150x150.png\",\"contentUrl\":\"https:\\\/\\\/www.seobility.net\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/Seobility-S-2025-150x150.png\",\"caption\":\"Seobility Wiki Team\"},\"description\":\"The Seobility Wiki team consists of seasoned SEOs, digital marketing professionals, and business experts with combined hands-on experience in SEO, online marketing and web development. All our articles went through a multi-level editorial process to provide you with the best possible quality and truly helpful information. Learn more about the people behind the Seobility Wiki.\",\"url\":\"https:\\\/\\\/www.seobility.net\\\/en\\\/blog\\\/author\\\/seobility-wiki-team\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Local Citation: Definition &amp;amp; Explanation - Seobility Wiki","description":"Local citations are mentions of your business\u2019s NAP details on business directories and other sites relevant to your company. Learn more\u2026","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.seobility.net\/en\/wiki\/Local_Citation","og_locale":"en_US","og_type":"article","og_title":"Local Citation: Definition &amp;amp; Explanation - Seobility Wiki","og_description":"Local citations are mentions of your business\u2019s NAP details on business directories and other sites relevant to your company. Learn more\u2026","og_url":"https:\/\/www.seobility.net\/en\/wiki\/Local_Citation","og_site_name":"Seobility","article_publisher":"https:\/\/www.facebook.com\/seobility.net\/","article_modified_time":"2025-02-26T09:23:27+00:00","og_image":[{"width":1200,"height":630,"url":"https:\/\/www.seobility.net\/wp-content\/uploads\/2025\/06\/seobility-og-image.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_site":"@seobility_net","twitter_misc":{"Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"ScholarlyArticle","@id":"https:\/\/www.seobility.net\/en\/wiki\/Local_Citation#article","isPartOf":{"@id":"https:\/\/www.seobility.net\/en\/wiki\/Local_Citation"},"author":{"name":"Seobility Wiki Team","@id":"https:\/\/www.seobility.net\/en\/#\/schema\/person\/c838e66a3b46262b4c963df5cd5b2d8a"},"headline":"Local Citation","datePublished":"2024-11-12T12:39:57+00:00","dateModified":"2025-02-26T09:23:27+00:00","mainEntityOfPage":{"@id":"https:\/\/www.seobility.net\/en\/wiki\/Local_Citation"},"wordCount":544,"commentCount":0,"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.seobility.net\/en\/wiki\/Local_Citation#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.seobility.net\/en\/wiki\/Local_Citation","url":"https:\/\/www.seobility.net\/en\/wiki\/Local_Citation","name":"Local Citation: Definition &amp;amp; Explanation - Seobility Wiki","isPartOf":{"@id":"https:\/\/www.seobility.net\/en\/#website"},"datePublished":"2024-11-12T12:39:57+00:00","dateModified":"2025-02-26T09:23:27+00:00","description":"Local citations are mentions of your business\u2019s NAP details on business directories and other sites relevant to your company. Learn more\u2026","breadcrumb":{"@id":"https:\/\/www.seobility.net\/en\/wiki\/Local_Citation#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.seobility.net\/en\/wiki\/Local_Citation"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.seobility.net\/en\/wiki\/Local_Citation#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.seobility.net\/en\/"},{"@type":"ListItem","position":2,"name":"Wiki","item":"https:\/\/www.seobility.net\/en\/wiki"},{"@type":"ListItem","position":3,"name":"Local Citation","item":"https:\/\/www.seobility.net\/en\/wp-json\/wp\/v2\/wiki\/29958"}]},{"@type":"WebSite","@id":"https:\/\/www.seobility.net\/en\/#website","url":"https:\/\/www.seobility.net\/en\/","name":"Seobility","description":"Online SEO Software &amp; Tools For Better Rankings","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.seobility.net\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.seobility.net\/en\/#\/schema\/person\/c838e66a3b46262b4c963df5cd5b2d8a","name":"Seobility Wiki Team","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.seobility.net\/wp-content\/uploads\/2025\/06\/Seobility-S-2025-150x150.png","url":"https:\/\/www.seobility.net\/wp-content\/uploads\/2025\/06\/Seobility-S-2025-150x150.png","contentUrl":"https:\/\/www.seobility.net\/wp-content\/uploads\/2025\/06\/Seobility-S-2025-150x150.png","caption":"Seobility Wiki Team"},"description":"The Seobility Wiki team consists of seasoned SEOs, digital marketing professionals, and business experts with combined hands-on experience in SEO, online marketing and web development. All our articles went through a multi-level editorial process to provide you with the best possible quality and truly helpful information. Learn more about the people behind the Seobility Wiki.","url":"https:\/\/www.seobility.net\/en\/blog\/author\/seobility-wiki-team\/"}]}},"_links":{"self":[{"href":"https:\/\/www.seobility.net\/en\/wp-json\/wp\/v2\/wiki\/29958","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.seobility.net\/en\/wp-json\/wp\/v2\/wiki"}],"about":[{"href":"https:\/\/www.seobility.net\/en\/wp-json\/wp\/v2\/types\/wiki"}],"author":[{"embeddable":true,"href":"https:\/\/www.seobility.net\/en\/wp-json\/wp\/v2\/users\/38"}],"replies":[{"embeddable":true,"href":"https:\/\/www.seobility.net\/en\/wp-json\/wp\/v2\/comments?post=29958"}],"version-history":[{"count":0,"href":"https:\/\/www.seobility.net\/en\/wp-json\/wp\/v2\/wiki\/29958\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.seobility.net\/en\/wp-json\/wp\/v2\/media?parent=29958"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}