{"id":29949,"date":"2024-11-12T12:40:02","date_gmt":"2024-11-12T12:40:02","guid":{"rendered":"https:\/\/www.seobility.net\/en\/blog\/wiki\/deep-linking\/"},"modified":"2025-02-26T09:23:23","modified_gmt":"2025-02-26T09:23:23","slug":"Deep_Linking","status":"publish","type":"wiki","link":"https:\/\/www.seobility.net\/en\/wiki\/Deep_Linking","title":{"rendered":"Deep Linking"},"content":{"rendered":"<h2><span class=\"mw-headline\" id=\"The_definition_of_deep_linking\">The definition of deep linking<\/span><\/h2>\n<div class=\"thumb tright\">\n<div class=\"thumbinner\" style=\"width:452px;\"><a href=\"https:\/\/www.seobility.net\/en\/wiki\/images\/e\/e2\/Deep-Linking.png\"><img decoding=\"async\" alt=\"Deep Linking\" src=\"\/en\/wiki\/images\/thumb\/e\/e2\/Deep-Linking.png\/450px-Deep-Linking.png\" width=\"450\" height=\"340\" class=\"thumbimage\" srcset=\"\/en\/wiki\/images\/thumb\/e\/e2\/Deep-Linking.png\/675px-Deep-Linking.png 1.5x, \/en\/wiki\/images\/e\/e2\/Deep-Linking.png 2x\" \/><\/a>  <\/p>\n<div class=\"thumbcaption\"><b>Figure:<\/b> Deep Linking &#8211; Author: Seobility &#8211; License: <a href=\"\/en\/wiki\/creative-commons-license-by-sa-4-0\" title=\"Creative Commons License BY-SA 4.0\">CC BY-SA 4.0<\/a><\/div>\n<\/div>\n<\/div>\n<p>Deep linking is the practice of linking to pages deep within a website, as opposed to the homepage and main category pages. Deep linking can help create a more balanced <a href=\"\/en\/wiki\/Backlinks\" title=\"Backlinks\">backlink<\/a> profile by building links to a wide range of pages on your site, helping \u201c<a href=\"\/en\/wiki\/Link_Juice\" title=\"Link Juice\">link juice<\/a>\u201d flow to all pages on your site.\n<\/p>\n<p>Deep linking can be done to individual blog posts, product\/service pages, or other pages that are found on your site. Even though commonly referred to in the context of off-page SEO, it\u2019s also an important part of <a href=\"\/en\/wiki\/Internal_Linking\" title=\"Internal Linking\">internal linking<\/a>.\n<\/p>\n<h2><span class=\"mw-headline\" id=\"Advantages_of_deep_linking\">Advantages of deep linking<\/span><\/h2>\n<p>There are various important advantages that deep linking provides websites. A number of these are:\n<\/p>\n<h3><span class=\"mw-headline\" id=\"A_more_even_distribution_of_backlinks\">A more even distribution of backlinks<\/span><\/h3>\n<p>Deep linking allows website owners to build backlinks to pages deeper within their site, improving the distribution of their link profile instead of solely focusing on the homepage.\n<\/p>\n<h3><span class=\"mw-headline\" id=\"The_links_generally_add_more_value\">The links generally add more value<\/span><\/h3>\n<p>Links to blog posts, content, services pages, and other internal pages generally add more value on other websites than links to a site\u2019s homepage.\n<\/p>\n<h3><span class=\"mw-headline\" id=\"Drive_traffic_to_internal_pages\">Drive traffic to internal pages<\/span><\/h3>\n<p>Since deep links generally add more value to the site that\u2019s linking to a website, they often drive more traffic. This improves the visibility and traffic going to internal pages.\n<\/p>\n<h3><span class=\"mw-headline\" id=\"Improved_ranking\">Improved ranking<\/span><\/h3>\n<p>If the links are coming from authoritative domains, it\u2019s common to see the pages that the deep links were built to rise in the <a href=\"\/en\/wiki\/SERP\" title=\"SERP\">SERPs<\/a>. This helps improve the <a href=\"\/en\/wiki\/Search_Engine\" title=\"Search Engine\">search engine<\/a> performance of the page.\n<\/p>\n<h2><span class=\"mw-headline\" id=\"Examples_of_deep_linking\">Examples of deep linking<\/span><\/h2>\n<p>Although deep linking generally refers to any links built to internal pages on a website, below are a few examples of deep links.\n<\/p>\n<ul>\n<li> A reference link to a research paper<\/li>\n<li> A link pointing to a blog post for more information on a sub-topic<\/li>\n<li> Links to free tools on a site<\/li>\n<li> Links to FAQ pages<\/li>\n<\/ul>\n<h2><span class=\"mw-headline\" id=\"Built_vs_natural_deep_links\">Built vs natural deep links<\/span><\/h2>\n<p>Deep links can be created organically by creating high-quality content but can also be created through guest posting, outreach, and other link building practices. Building links solely for improving your ranking in the SERPs is against search engine guidelines. However, if the links add value to the site they\u2019re on they are generally considered white hat.\n<\/p>\n<p><a href=\"\/en\/wiki\/Black_Hat_SEO\" title=\"Black Hat SEO\">Black hat<\/a> deep linking also exists. It usually makes use of link schemes, guest posting at scale, or other forms of manipulative link building. These links are often built from <a href=\"\/en\/wiki\/Bad_Neighborhood\" title=\"Bad Neighborhood\">bad neighborhoods<\/a> and the ranking improvements are generally short-lived as sites with spammy link profiles are generally penalized by search engines once discovered.\n<\/p>\n<h2><span class=\"mw-headline\" id=\"Mobile_deep_linking\">Mobile deep linking<\/span><\/h2>\n<p>Mobile deep linking is the process of linking to pages within an app. Mobile deep linking can link people to specific pages within an app if the user has the app installed. There\u2019s also deferred deep linking, which directs users who don\u2019t have the app to the download page and users who do have the app to the specific page linked to. This can help increase the number of app installs.\n<\/p>\n<p>These links help to improve the <a href=\"\/en\/wiki\/User_Experience\" title=\"User Experience\">user experience<\/a>, can help to increase app installs, and allow Google to index the links.\n<\/p>\n<h2><span class=\"mw-headline\" id=\"Its_relevance_to_SEO\">Its relevance to SEO<\/span><\/h2>\n<p>Building relevant links that add value to users and drive traffic is an important part of off-page SEO. Although mass link building and building links solely for improving search rankings is considered black hat, white hat link building is still an important part of SEO.\n<\/p>\n<p>Deep linking helps balance your link profile and makes it possible to build links that are more relevant to the webpages they\u2019re on. This helps improve the performance of the page and increase the referral traffic.\n<\/p>\n<h2><span class=\"mw-headline\" id=\"Related_links\">Related links<\/span><\/h2>\n<ul>\n<li> <a rel=\"nofollow\" class=\"external free\" href=\"https:\/\/www.searchenginejournal.com\/link-building-techniques-deep-links\/86081\/\">https:\/\/www.searchenginejournal.com\/link-building-techniques-deep-links\/86081\/<\/a><\/li>\n<li> <a rel=\"nofollow\" class=\"external free\" href=\"https:\/\/www.searchenginejournal.com\/7-simple-deep-linking-tactics-you-ought-to-use\/43236\/\">https:\/\/www.searchenginejournal.com\/7-simple-deep-linking-tactics-you-ought-to-use\/43236\/<\/a><\/li>\n<\/ul>\n<h2><span class=\"mw-headline\" id=\"Similar_articles\">Similar articles<\/span><\/h2>\n<ul>\n<li> <a href=\"\/en\/wiki\/Internal_Linking\" title=\"Internal Linking\">Internal Linking<\/a><\/li>\n<li> <a href=\"\/en\/wiki\/Backlinks\" title=\"Backlinks\">Backlinks<\/a><\/li>\n<\/ul>\n<p><script type=\"application\/ld+json\">\n   {\n     \"@context\": \"https:\/\/schema.org\/\",\n     \"@type\": \"ImageObject\",\n     \"contentUrl\": \"https:\/\/www.seobility.net\/en\/wiki\/images\/e\/e2\/Deep-Linking.png\",\n     \"license\": \"https:\/\/creativecommons.org\/licenses\/by-sa\/4.0\/\",\n     \"acquireLicensePage\": \"https:\/\/www.seobility.net\/en\/wiki\/creative-commons-license-by-sa-4-0\"\n   }\n   <\/script>\n<\/p>\n<p><script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"Article\",\n  \"author\": {\n    \"@type\": \"Organization\",\n    \"name\": \"Seobility\",\n    \"url\": \"https:\/\/www.seobility.net\/\"\n  }\n}\n<\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The definition of deep linking Figure: Deep Linking &#8211; Author: Seobility &#8211; License: CC BY-SA 4.0 Deep linking is the practice of linking to pages deep within a website, as opposed to the homepage and main category pages. Deep linking can help create a more balanced backlink profile by building links to a wide range [&hellip;]<\/p>\n","protected":false},"author":38,"featured_media":0,"comment_status":"open","ping_status":"open","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-29949","wiki","type-wiki","status-publish","hentry","wiki_categories-search-engine-optimization"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What is Deep Linking? - Seobility Wiki<\/title>\n<meta name=\"description\" content=\"Deep linking is the practice of linking to pages deep within a website, as opposed to the homepage and main category pages. 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