{"id":29937,"date":"2024-11-12T12:40:00","date_gmt":"2024-11-12T12:40:00","guid":{"rendered":"https:\/\/www.seobility.net\/en\/blog\/wiki\/link-hub\/"},"modified":"2025-02-26T09:23:24","modified_gmt":"2025-02-26T09:23:24","slug":"Link_Hub","status":"publish","type":"wiki","link":"https:\/\/www.seobility.net\/en\/wiki\/Link_Hub","title":{"rendered":"Link Hub"},"content":{"rendered":"

What is a link hub?<\/span><\/h2>\n
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Figure:<\/b> Link Hub – Author: Seobility – License: CC BY-SA 4.0<\/a><\/div>\n<\/div>\n<\/div>\n

A link hub is a web page or website that contains a range of links to relevant internal or external pages, making it easy for users to find relevant information on a topic. A resources page on a blog that links to various pages\/sites where visitors can find more information on a relevant topic is an example of a link hub.\n<\/p>\n

Link hubs can add value to users by providing a curated list of important resources but can also be part of a black hat<\/a> link scheme.\n<\/p>\n

What link hubs are used for<\/span><\/h2>\n

Link hubs work by providing users with links to valuable information on a given topic. Usually, they are used by sites to add value to readers and increase exposure to important supporting organizations, companies and\/or individuals.\n<\/p>\n

Since backlinks<\/a> from relevant pages are important for SEO, links from link hubs can be an important part of off-page SEO, especially when focusing on topical relevance. However, there are many link hubs that are used for selling links or link spam, often linked to a bad neighborhood<\/a>. This leads many SEOs to be extra careful when looking to build links from link hubs.\n<\/p>\n

History of link hubs<\/span><\/h2>\n

The concept of link hubs has been integral to the web since its inception. In the early days of the internet, link hubs were often referred to as web directories or link lists. They served as the primary means for users to discover new websites and content.\n<\/p>\n

As search engines like Yahoo, Altavista and Google (among many others) were launched and entered the mainstream, the importance of link hubs slowly shifted. While they are still used as a means to discover content today, they are mainly used for finding important references and web pages on highly specific topics as opposed to being used for general web searching. Over time, a clear distinction emerged between those that add genuine value and those created for manipulative SEO practices.\n<\/p>\n

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An example of a white hat link hub on University of Louisville School of Medicine\u2019s website<\/a>\n<\/p>\n

Black hat or white hat?<\/span><\/h2>\n

White hat link hubs are generally found as resource pages on real websites, although there are also link hub sites built with the sole purpose of helping visitors find relevant information on a topic.\n<\/p>\n

The relevance of the links on the page, the quality of the sites that are linked to, and the link profile of the page and overall site are all factors that influence whether a link hub is considered white hat or whether it\u2019s acting against search engine<\/a> guidelines.\n<\/p>\n

Link hubs with a lot of irrelevant links, that sell links, or those that take part in link schemes are generally considered as black hat and have a high probability of being penalized by search engines.\n<\/p>\n

Indicators of black hat link hubs<\/span><\/h2>\n

There are some clear indications that can be used to identify black hat link hubs. These include:\n<\/p>\n