{"id":29933,"date":"2024-11-12T12:40:06","date_gmt":"2024-11-12T12:40:06","guid":{"rendered":"https:\/\/www.seobility.net\/en\/blog\/wiki\/google-knowledge-graph\/"},"modified":"2025-02-26T09:23:19","modified_gmt":"2025-02-26T09:23:19","slug":"Google_Knowledge_Graph","status":"publish","type":"wiki","link":"https:\/\/www.seobility.net\/en\/wiki\/Google_Knowledge_Graph","title":{"rendered":"Google Knowledge Graph"},"content":{"rendered":"

What is Google’s Knowledge Graph?<\/span><\/h2>\n
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\"Google<\/a> <\/p>\n
Figure:<\/b> Google Knowledge Graph – Author: Seobility – License: CC BY-SA 4.0<\/a><\/div>\n<\/div>\n<\/div>\n

The Google Knowledge Graph refers to the knowledge base that Google uses in its search algorithm. A knowledge graph is a way of structuring data\/concepts\/things that allows for a better understanding of their meaning and the relationships between them.\n<\/p>\n

In SEO, search engines like Google use knowledge graphs that leverage metadata and links to help them understand a search string (and other words on a page) as well as the relationships a search string has to other concepts.\n<\/p>\n

Although this definition gives you a reasonable indication as to what a knowledge graph is for SEO, it\u2019s important to note that there is no universally approved definition of a knowledge graph and that in machine learning, more complex and accurate definitions should be used.\n<\/p>\n

Things not strings \u2013 Google Knowledge Graph<\/span><\/h2>\n

In May of 2012, Google introduced their Knowledge Graph[1]<\/a><\/sup>. Although various knowledge graphs already existed at the time, like Freebase and DBpedia, Google opted to build their own, which leveraged various other knowledge graphs including DBpedia and Freebase as well as metadata provided by websites themselves.\n<\/p>\n

This helped them improve their search engine\u2019s<\/a> understanding of the search strings, or as they called it, \u201cthings not strings.\u201d Google Knowledge Graph was introduced to enhance search in three main ways, namely:\n<\/p>\n

Find the right thing<\/span><\/h3>\n

It helped Google understand ambiguous search strings and offer links to searches for things with the same name but a different meaning.\n<\/p>\n

Get the best summary<\/span><\/h3>\n

Since it helps Google understand what you\u2019re searching for, it helped them provide you with relevant summaries that provide more information directly on the SERPs<\/a>.\n<\/p>\n

Go deeper and broader<\/span><\/h3>\n

By providing links to relevant searches and sites, you can find more information faster and learn things you otherwise might not have.\n<\/p>\n

Users saw Google\u2019s implementation of its Knowledge Graph in the knowledge panel that was displayed on SERPs. This knowledge panel was displayed on the right-hand side of the SERPS and displayed information about the search as well as related searches and concepts.\n<\/p>\n

The knowledge panel<\/span><\/h2>\n

Although Google is best known for its knowledge panel, variations are also offered by other search engines like Bing and DuckDuckGo. Knowledge panels are sometimes called knowledge graphs by SEOs, since it\u2019s a direct visible result of a search engine\u2019s knowledge graph. Knowledge panels can contain a wide range of information, for example:\n<\/p>\n