- Explaining the most important user signals<\/a><\/li>
- Measuring user signals<\/a><\/li>
- Are user signals a Google ranking factor?<\/a><\/li>
- 10 tips for optimizing user signals<\/a><\/li>
- In conclusion<\/a><\/li><\/ul><\/div>\n
Explaining the most important user signals<\/h2>\n
In this section, we\u2019ll examine the most important user signals. Each of them could easily warrant its own article, so if you want more in-depth insights, follow the links provided in each section.<\/p>\n
Click-through rate (CTR)<\/h3>\n
The click-through rate<\/a> is the ratio of clicks to impressions in Google\u2019s search results. For example, if your website\u2019s search result is displayed 100 times and clicked 10 times, the CTR is 10%. Keep in mind that the CTR is highly dependent on how the search engine results page (SERP<\/a>) is designed and how well your URL ranks for particular keywords.<\/p>\n
In general, CTR can be measured at various touchpoints in marketing, such as the number of clicks on a particular ad compared to its impressions. For the purposes of this article, however, we\u2019ll focus on CTR in search engine results.<\/p>\n
Bounce rate<\/h3>\n
The bounce rate<\/a> measures the percentage of users who leave your website without any further interaction. For Google, a bounce is defined<\/a> as a single-page session, meaning a website visit where only one page is viewed and no further requests are sent to the Google Analytics server.<\/p>\n
![\"Bounce](\"https:\/\/www.seobility.net\/wp-content\/uploads\/2023\/12\/Bounce-Rate-1.png\")
<\/p>\nHowever, Google now considers the engagement rate (explained in the next section) to be a better alternative.<\/p>\n
Engagement rate<\/h3>\n
With the launch of Google Analytics 4, Google introduced a new metric to measure user interaction: engagement rate. This metric calls any session an \u201cengaged session\u201d if it lasts longer than 10 seconds, includes a conversion event (such as buying a product), or has more than one page view.<\/p>\n
Average engagement time<\/h3>\n
Average engagement time, or time-on-site<\/a>, is the amount of time users spend on a particular URL or domain. In general, it\u2019s desirable to increase this time, as this could ideally lead to an improved conversion rate. It\u2019s usually beneficial if a user spends time on multiple URLs of your domain during a single session.<\/p>\n
Time-on-site is also called dwell time. While time-on-site is the traditional term, Google\u2019s latest version of Analytics has renamed this to \u201caverage engagement time,\u201d which I\u2019ll use here for consistency.<\/p>\n
Return-to-SERP rate<\/h3>\n
Return-to-SERP refers to when a user clicks on a search result and then returns to the search engine results page (SERP), possibly to visit another page listed in the results. This behavior is often interpreted as an indication of user dissatisfaction or disinterest.<\/p>\n
![\"Return-to-SERP](\"https:\/\/www.seobility.net\/wp-content\/uploads\/2023\/12\/Return-to-SERP-Rate.png\")
<\/p>\nBut it\u2019s important not to jump to conclusions too early \u2013 it\u2019s normal for user behavior to be more complex than you\u2019d expect. For example, users may open multiple search results in new tabs or jump back and forth between the search results page and the search results (also known as \u201cpogo-sticking\u201d).<\/p>\n
As a result, the meaning of the return-to-SERP rate tends to be quite vague. Google cites this fuzziness, or \u201cnoisy signals,\u201d as the reason it claims not to use user signals as a ranking factor. But we\u2019ll go into more detail on this topic later. As a site owner, there\u2019s no way for you to see the return-to-SERP rate.<\/p>\n
Now that we understand the key user signals and their metrics, the next question is where to find this information about our site. So let\u2019s dive into that.<\/p>\n
Measuring user signals<\/h2>\n
Depending on the specific user signal you\u2019re interested in, the source of information may vary. For this discussion, we\u2019ll focus primarily on Google Search Console and Google Analytics.<\/p>\n
It\u2019s worth noting that Google Analytics is not the only web analytics tool available. Matomo Analytics is an alternative you might consider. In addition, other search engines offer tools similar to Google Search Console, such as Bing\u2019s Webmaster Tools<\/a>.<\/p>\n
Measuring the click-through rate<\/h3>\n
Google Search Console<\/a> shows you the click-through rate (CTR) from Google\u2019s search results to your site. To find this data, navigate to the left menu and select \u201cPerformance > Search results.\u201d Then select the \u201cAverage CTR\u201d box (the third box from the left).<\/p>\n
You can specify the time frame you want to look at by using the \u201cDate\u201d filter.<\/p>\n
![\"Measuring](\"https:\/\/www.seobility.net\/wp-content\/uploads\/2023\/12\/Measuring-the-click-through-rate.png\")
<\/p>\nHere are a few things to keep in mind:<\/p>\n
- \n
- To get meaningful results, focus on the CTR for individual search queries or keywords. Although Google will display the average for your entire site, that\u2019s like knowing the average body temperature of all patients in a hospital.<\/li>\n
- The CTR is heavily influenced by your ranking for that keyword and the structure of the search results page. Consequently, changes in CTR don\u2019t necessarily reflect changes in user experience, especially if the keyword ranking and SERP are also changing. As a result, how to interpret changes isn\u2019t always straightforward.<\/li>\n
- For queries that receive few clicks, CTR can vary significantly from day to day. That\u2019s why it can be helpful to look at the average over a longer period of time.<\/li>\n<\/ol>\n
Measuring engagement rate and bounce rate<\/h3>\n
In the latest version of Google Analytics, the bounce rate was temporarily removed, but has since been reinstated. You can now view it alongside the engagement rate in Google Analytics 4.<\/p>\n
Google provides a useful guide on how to view your engagement rate and bounce rate<\/a> in GA4.<\/p>\n
Measuring time-on-site<\/h3>\n
The time-on-site metric, also known as \u201caverage engagement time,\u201d is also displayed in Google Analytics. You can take a closer look at time-on-site by navigating to \u201cReports – Engagement \u2013 Engagement overview\u201d in the left navigation bar.<\/p>\n
![\"Measuring](\"https:\/\/www.seobility.net\/wp-content\/uploads\/2023\/12\/Measuring-Time-on-Site.png\")
<\/p>\nTo view this metric on a page level, you\u2019ll have to check the \u201cPages and screens\u201d report.<\/p>\n
Measuring the return-to-SERP rate<\/h3>\n
Unfortunately, the exact return-to-SERP rate isn\u2019t available. As mentioned above, it\u2019s a somewhat fuzzy metric, which may explain why Google doesn\u2019t provide it.<\/p>\n
However, Google Analytics lets you analyze engagement rates for different traffic sources in the \u201cTraffic acquisition\u201d report.<\/p>\n
Reports > Life cycle > Acquision > Traffic acquisition<\/p>\n
![\"Traffic](\"https:\/\/www.seobility.net\/wp-content\/uploads\/2023\/12\/Traffic-acquisition.png\")
<\/p>\nIf the engagement rate for the \u201cGoogle\u201d traffic source is relatively high, you can indirectly infer a low return-to-SERP rate.<\/p>\n
Unlike the bounce rate, the engagement rate counts a stay of more than 10 seconds as an interaction. This means that in the example above, 71.32% of users coming from Google spend more than 10 seconds on the page or interact with it. That\u2019s definitely an indication that the page is meeting many users\u2019 search intent, and only a few users are returning to the search results immediately to try another page.<\/p>\n
However, it\u2019s important to note here, that users might still return to the SERPs later on, so this is just a very rough estimate of the Return-to-SERP rate.<\/p>\n
Are user signals a Google ranking factor?<\/h2>\n
Now we understand the most important user signals and how to measure them. But before we dive deeper, I want to address a hotly debated topic: whether some of the user signals mentioned here are direct ranking factors for Google. This debate generates a lot of discussion among SEOs.<\/p>\n
Google denies it. However, those who have been in the SEO game for a while know that Google\u2019s denial doesn\u2019t necessarily settle the controversy.<\/p>\n
One user signal that\u2019s considered a prime candidate for being a ranking factor is the click-through rate. Whether that\u2019s actually the case remains unknown, however. Some experiments, studies, and arguments support the idea, while others weigh against it.<\/p>\n
What\u2019s certain is that Google collects a huge amount of data on user behavior every day. Personally, I find it hard to believe that they don\u2019t use this data to improve the quality of their SERPs. \u00a0Signs keep popping up that that\u2019s exactly what they\u2019re doing<\/a>.<\/p>\n
Ranking factor or not, one thing is clear: No site will succeed if its users are unhappy. That\u2019s why it makes sense to keep an eye on the relevant indicators and strive for continuous improvement.<\/p>\n
In the next section, I\u2019ll give you 10 ideas on how to do that.<\/p>\n
10 tips for optimizing user signals<\/h2>\n
1. Consistent content & messaging<\/h3>\n
Users typically come to your site from a variety of platforms, including search engines, social media, and others. To keep them engaged, it\u2019s critical that your content delivers on the promises made on those sites. This is especially true for content presented through search engines.<\/p>\n
Let\u2019s take a closer look at why consistency between your website and the search results page is so important.<\/p>\n
Understanding search intent<\/h4>\n
In modern SEO, search intent<\/a> is without question the key concept. The assumption is that every search query has a specific user intent behind it.<\/p>\n
Each search term may be associated with one or more dominant search intents that are valid for most users. To \u201cget the click,\u201d you need to thoroughly understand what the intent behind your target keyword is. You also need to make sure that your content satisfies this intent.<\/p>\n
So the first step is to identify the search intent so that you can design your search results to ensure a high click-through rate. The goal is to signal to searchers that they\u2019ll find answers to all their questions and needs on your site (more on this in a moment).<\/p>\n
If you successfully entice someone to click, don\u2019t disappoint their expectations! Search results represent a promise to users of what they can expect from your site, and your content needs to fulfill their expectations. Each user will come to your site with their own particular intentions. It should be immediately clear to them that the content you provide corresponds to their intent.<\/p>\n
For example, consider a search for the keyword \u201cvacuum cleaner.\u201d You\u2019ll be bombarded with ads in the search results, and all the organic results will be either product or product category pages \u2013 a clear indication that Google assumes people searching for \u201cvacuum cleaner\u201d intend to buy one.<\/p>\n
This means it makes no sense for you to compete in this space with a blog article on “How does a vacuum cleaner work?\u201d.<\/p>\n
![\"Optimize](\"https:\/\/www.seobility.net\/wp-content\/uploads\/2023\/12\/Optimize-your-title-meta-description.png\")
<\/p>\nOptimize your title & meta description<\/h4>\n
Google takes a lot of liberties with the presentation of its search results and might rewrite the titles and descriptions you have defined for your pages. However, with the right approach, you can often ensure that your title tag and meta description appear in these results.<\/p>\n
For example, for the keyword \u201cSEO software,\u201d these elements look like this:<\/p>\n
![\"SEO](\"https:\/\/www.seobility.net\/wp-content\/uploads\/2023\/12\/SEO-software.png\")
<\/p>\nIt\u2019s up to you to design these elements to most effectively show users that your site has what they\u2019re searching for. This requires fine-tuning your title tag<\/a> and optimizing your meta description<\/a> in order to attract more clicks.<\/p>\n
Also, keep in mind that Google\u2019s 2021 title update<\/a> resulted in an increased number of title tag rewrites. However, with the right wording, you can prevent this from happening<\/a> to your title tags.<\/p>\n
2. Optimizing page load speed and Core Web Vitals<\/h3>\n
Core Web Vitals<\/a> are a set of factors that Google considers important to the overall user experience of websites. They include three specific page load and interaction metrics:<\/p>\n
- \n
- Largest Contentful Paint (LCP) measures load performance.<\/li>\n
- First Input Delay (FID) relates to interactivity.<\/li>\n
- Cumulative Layout Shift (CLS) evaluates the visual stability of the page.<\/li>\n<\/ul>\n
In April 2023, Google announced that FID would be replaced by the INP metric (Interaction to Next Paint<\/a>) in March 2024.<\/p>\n
Since the Page Experience update in late 2021, Core Web Vitals have had a direct impact on Google rankings. That means that optimizing them can improve both the user experience and the ranking of your site.<\/p>\n
Practice has shown that there are certain factors that have a particularly strong impact on Core Web Vitals and page speed in general:<\/p>\n
- \n
- Images:<\/li>\n<\/ol>\n
Images should be provided with appropriate compression, in different sizes for different screens, and with height and width attributes in HTML.<\/p>\n
- \n
- TTFB (Time to First Byte \/ Server Response Time)<\/li>\n<\/ol>\n
If the server\u2019s first response takes too long, it will be almost impossible to pass the Core Web Vitals test. For example, if you\u2019re running a WordPress site, it\u2019s essential to use server-side caching<\/a>. For sites with many international visitors, using a CDN<\/a> is also necessary.<\/p>\n
- \n
- Too many server requests<\/li>\n<\/ol>\n
After the initial server response, numerous additional requests are sent to the server from the website\u2019s HTML code, such as requests to retrieve CSS or JavaScript files and images or fonts. Ideally, the number of requests should be kept to a minimum.<\/p>\n
However, if you run a WordPress site with many plugins, each plugin may load its own JS and CSS files. Page builders also often load many different scripts and are frequently the reason why websites are slow. Ironically, optimization plugins like Autoptimize<\/a> can provide a solution in this case. But in general, it\u2019s a good idea to use as few plugins as possible.<\/p>\n
For more information on how to correctly measure and optimize the Core Web Vitals, see this Core Web Vitals guide<\/a>.<\/p>\n
By the way, Core Web Vitals will only affect your rankings if enough users visit your site. You\u2019ll know if this is the case when you see real user data in the Core Web Vitals section of Search Console or in the Google Pagespeed Insights tool<\/a>.<\/p>\n
This is what it looks like when there isn\u2019t enough data:<\/p>\n
![\"Google](\"https:\/\/www.seobility.net\/wp-content\/uploads\/2023\/12\/Google-Pagespeed-Insights-tool.png\")
<\/p>\nAnd this is what it looks like when there is enough data:<\/p>\n
![\"Google](\"https:\/\/www.seobility.net\/wp-content\/uploads\/2023\/12\/Google-Pagespeed-Insights-tool-with-data.png\")
<\/p>\n3. Clear \u201cabove the fold\u201d content<\/h3>\n
The term \u201cabove the fold<\/a>\u201d originated in the newspaper industry. It refers to anything visible above the fold of a physical newspaper. Simply put, it means any content that can be read without having to open the paper. The most attention-grabbing headlines are always printed above the fold, making them immediately visible on the newsstand and enticing potential readers to make a purchase.<\/p>\n
To draw a parallel in the digital world, \u201cabove the fold\u201d refers to the immediately visible area of a website \u2013 the part you see without having to scroll down.<\/p>\n
To reduce bounce rates, it’s critical that users immediately understand what to expect from your site. This includes ensuring that what they see on your site is what they were promised (on search engines, social media, ads, etc.) before they clicked on the link that brought them to your site.<\/p>\n
Of course, the above-the-fold area will vary depending on what kind of screen it\u2019s displayed on. This is why responsive design<\/a> is equally important. It ensures that the above-the-fold message is immediately visible on all devices.<\/p>\n
One of the most important components of the above-the-fold message is of course the page\u2019s main headline. It should be immediately visible and clearly communicate what the page is about so that visitors are motivated to continue exploring the site.<\/p>\n
A good example of this is the Seobility homepage. At first glance, it\u2019s clear what visitors can expect, highlighted by a single, prominent call-to-action.<\/p>\n
![\"Seobility](\"https:\/\/www.seobility.net\/wp-content\/uploads\/2023\/12\/Seobility-homepage.png\")
<\/p>\n4. Modern, targeted design<\/h3>\n
There are companies whose lobbies are filled with designer furniture costing hundreds of thousands of dollars, yet their websites look like a relic from 1999.<\/p>\n
As Paul Watzlawick\u2019s first axiom of communication theory states, \u201cone cannot not<\/em> communicate.\u201d So what does an outdated website say about a company?<\/p>\n
Your website design should always be up-to-date and aligned with the values that are important to your target audience.<\/p>\n
The principle of \u201cless is more\u201d is often helpful. In my experience, flashy \u201cdesigner websites\u201d with spectacular effects often perform poorly from a marketing perspective (SEO, Core Web Vitals, conversion rate, etc.).<\/p>\n
When in doubt, I always recommend a simple, functional design that doesn\u2019t confuse users and clearly communicates the purpose of the site. The focus should always be on the user, not the designer\u2019s yearning for self-expression.<\/p>\n
5. Clear and visible site structure<\/h3>\n
A clear structure ensures a user-friendly website experience. Ideally, visitors should be able to find the information they\u2019re looking for quickly and easily. Websites with an unclear structure, on the other hand, provide a poor user experience.<\/p>\n
This can cause users to leave the site before there\u2019s even a chance of a conversion. As a result, the bounce rate increases and time on site decreases.<\/p>\n
Simple navigation<\/h4>\n
When it comes to navigation, simplicity is key! Images and captions can clutter up a navigation menu and prevent users from getting a quick overview.<\/p>\n
Some sites, such as larger online stores, require the use of \u201cmega menus<\/a>\u201d with many links. In these cases, it\u2019s useful to structure them with simple, keyword-like headings.<\/p>\n
![\"simple,](\"https:\/\/www.seobility.net\/wp-content\/uploads\/2023\/12\/simple-keyword-like-headings.png\")
<\/p>\nUsing mobile-style menus (hamburger menus) on desktop websites is almost always a poor choice in user interface design. While not recommended, mobile-style menus are still quite common on desktop sites, even though studies have shown that they make the user experience worse<\/a>.<\/p>\n
Breadcrumb navigation<\/h4>\n
Breadcrumb navigation is a secondary navigation element that indicates where users are within the hierarchical structure of a website. It\u2019s typically arranged in a horizontal list at the top left of the page, with each link representing a particular step back to the homepage.<\/p>\n
![\"breadcrumb\"](\"https:\/\/www.seobility.net\/wp-content\/uploads\/2023\/12\/breadcrumb-1.png\")
<\/p>\nThe term \u201cbreadcrumb\u201d comes from the fairy tale \u201cHansel and Gretel,\u201d in which the main characters leave a trail of breadcrumbs in the forest so they can find their way home.<\/p>\n
For online stores with deep hierarchies, breadcrumbs are an essential element. By linking from each page to its parent page, they help not only users but also search engines to better understand a site\u2019s structure.<\/p>\n
6. Short paragraphs and clear, useful content<\/h3>\n
For online text, short paragraphs have proven to be far more engaging and effective than what\u2019s typical for print publication. Our eyes tire more quickly when reading on a screen than reading print, but frequent opportunities for movement let us help reduce eye fatigue.<\/p>\n
On the Internet, two sentences are often enough for a paragraph. This approach may be dismissed by people more familiar with writing for traditional print outlets, but if they express their doubts, you can refer them to Stanford University\u2019s UX guide<\/a>.<\/p>\n
This approach to brevity is also implemented on the Seobility blog:<\/p>\n
![\"https](\"https:\/\/www.seobility.net\/wp-content\/uploads\/2023\/12\/https-migration-guide.png\")
<\/p>\nIn general, shorter sentences have also been found to keep readers more interested, although it depends on the target audience. For example, if your target audience is highly educated, using more complex sentences may be appropriate.<\/p>\n
To objectively assess how approachable the text on your site is for readers, quantitative measures of readability<\/a> are invaluable tools.<\/p>\n
No matter who your audience is or what level of education you are trying to reach, using active verbs in your writing is always preferable to the passive voice. Active voice not only makes text more accessible and relatable; it also encourages more reader interaction. Active sentences provide clarity and keep the reader engaged. For example, consider the sentence “Mary reads the book” versus the passive construction “The book is read by Mary. The first sentence clearly describes the action, while the second is vague and stylistically awkward.<\/p>\n
Clarity also depends on the technical terms you use. Make sure you only use terms your readers are likely to understand. When in doubt, linking to a glossary can be a helpful tactic -which brings us to our next point.<\/p>\n
7. The art of strategic linking<\/h3>\n
Internal links are a way to keep users on your site longer. As you learned in the section about bounce rate, Google doesn’t consider a site visit that results in a click on an internal link to be a bounce.<\/p>\n
Make sure that your internal links refer to relevant pages, provide additional information or lead readers logically through your site. Link anchor texts should be concise and meaningful so that readers have a clear idea of where the link will take them.<\/p>\n
Wikipedia is a well-known example of a website that gets internal linking right. In every article, you\u2019ll find links to content that is mentioned and to the sources cited.<\/p>\n
![\"Wikipedia](\"https:\/\/www.seobility.net\/wp-content\/uploads\/2023\/12\/Wikipedia-is-a-website-that-gets-internal-linking.png\")
\nSource<\/a><\/small><\/p>\nA particularly helpful internal link is the \u201ccall to action\u201d \u2013 more on that in a minute. Systematic linking strategies, such as sections with related products on eCommerce product pages, have also proven effective.<\/p>\n
For more details and optimization tips, check out Seobility\u2019s actionable guide to internal link optimization<\/a>.<\/p>\n
8. Using faces correctly<\/h3>\n
It\u2019s widely accepted that human faces capture the viewer\u2019s attention. This is backed up by extensive research, so you will see many recommendations to use facial imagery, such as author portraits, on your site.<\/p>\n
But be careful! Just because a face is successful at attracting the viewer\u2019s attention doesn\u2019t necessarily mean that it will be beneficial to the purpose of your website. One study of the use of faces on websites<\/a> found that an author photo on a financial site actually decreased trust in the accuracy of the information presented.<\/p>\n
So it’s wise to consider the use of faces on a case-by-case basis, and to use A\/B testing when in doubt.<\/p>\n
9. Calls to action (CTAs)<\/h3>\n
Calls to action<\/a> (CTAs) directly invite your visitors to take action. CTAs are often linked to a button that users can click. a strong CTA might directly prompt users to take a specific action that you\u2019ve defined as a conversion, such as \u201cBuy Now\u201d or \u201cSubscribe to Our Newsletter.\u201d Alternatively, \u201csofter\u201d CTAs often include phrases like \u201cLearn More\u201d or \u201cContinue Reading\u201d that act as intermediate steps toward a conversion.<\/p>\n
Without CTAs, conversions are virtually impossible, which shows how important effective CTAs are.<\/p>\n
In web analytics, clicking on a CTA button is usually considered further interaction with your website. So a visit won’t be counted as a bounce if the user clicks on a button, whether it leads to a different URL or adds a URL parameter.<\/p>\n
CTAs are essential elements of any effective website since they provide clear instructions for the next steps users should take, and they encourage users to engage further with your content or make a purchase.<\/p>\n
Here are some tips and best practices for maximizing the effectiveness of your CTAs:<\/p>\n
- \n
- Use action-oriented language: Include a strong verb in your CTA to encourage action, such as \u201cDownload Now,\u201d \u201cSign Up Here,\u201d or \u201cBuy Now.\u201d<\/li>\n
- Stand out with design: Make your CTA visible by using bold and contrasting colors that stand out from your website background. Leave enough white space so users can easily find and read your CTA.<\/li>\n
- Placement is key: Place your CTA where users will naturally find it, ideally after a compelling piece of content that makes them want to learn more or take action.<\/li>\n
- Provide clear value: Users want to know what they\u2019ll get in return. Make sure your CTA clearly communicates the value or benefit the user will receive from clicking.<\/li>\n
- Size: Your CTA should be large enough to attract attention, but it shouldn\u2019t be so large that it distracts from the content.<\/li>\n
- Test and optimize: A\/B test different versions of your CTA to find out which messages, designs, and placements resonate most with your audience. Monitor the results and adjust your strategy accordingly. Note that Google has now discontinued Google Optimize, its A\/B testing tool. However, commercial alternatives such as AB Tasty or Optimizely are available.<\/li>\n
- Use secondary CTAs: If your main CTA involves a major commitment (such as making a purchase), consider adding a secondary, noncommittal CTA (such as \u201cLearn More\u201d) to engage users who may not be ready to go through with the main CTA.<\/li>\n
- Be clear about the goal: Avoid vague CTAs such as \u201cClick Here.\u201d Instead, be explicit about what the user can expect from going through with the CTA. An excellent example of this is provided by HubSpot:<\/li>\n<\/ul>\n
![\"hubspot\"](\"https:\/\/www.seobility.net\/wp-content\/uploads\/2023\/12\/hubspot.png\")
\nSource<\/a><\/small><\/p>\nThe user knows exactly what to expect from clicking on either button \u2013 not only because of the clear CTA, but also because of the surrounding text.<\/p>\n
10. Visual content<\/h3>\n
The days when text alone could hold users\u2019 attention are long gone. In the world of digital content, we\u2019ve known for a long time that the pictures you see are as important as the words you read.<\/p>\n
But it\u2019s not just about eye-catching design. The focus today is on effortless and \u201cbrain-friendly\u201d consumption of content. The goal is to provide your visitors with detailed information while requiring as little effort from them as possible. Research shows that the brain processes visual content up to 60,000 times faster<\/a> than text. And if you can create a satisfying experience for your users, they are more likely to stick around.<\/p>\n
Key visual factors to consider for your website include:<\/p>\n
- \n
- clear and intuitive layout<\/li>\n
- professional design that matches your content<\/li>\n
- relevant and authentic imagery (try to use your own photos instead of stock images whenever possible)<\/li>\n
- infographics and illustrations<\/li>\n
- interactive graphics<\/li>\n
- video content<\/li>\n<\/ul>\n
Many website owners are hesitant to use infographics and illustrations because they think that creating them requires a great deal of effort. However, from an SEO perspective, this type of media can attract visitors via image search and generate valuable backlinks<\/a>.<\/p>\n
Here\u2019s an example: If you\u2019re buying running shoes online, one of the most important things to know is what type of shoes you need. That\u2019s why running shoe retailer runningwarehouse.com provides a page that explains technical jargon like \u201coverpronation\u201d and \u201csupination\u201d with easy to understand illustrations:<\/p>\n
![\"overpronation](\"https:\/\/www.seobility.net\/wp-content\/uploads\/2023\/12\/overpronation-and-supination.png\")
<\/p>\nIn conclusion<\/h2>\n
Optimizing user signals is critical to a successful online presence, whether or not they directly affect your rankings. The ten tips in this article will give you several ways to improve the user experience, which will ultimately increase your conversion rate.<\/p>\n
Beyond the individual tips, understanding your visitors, maintaining consistent content, embracing simplicity, and using familiar concepts will help you achieve success with your website.<\/p>\n
- Too many server requests<\/li>\n<\/ol>\n
- TTFB (Time to First Byte \/ Server Response Time)<\/li>\n<\/ol>\n
- Images:<\/li>\n<\/ol>\n
- Measuring user signals<\/a><\/li>