{"id":4062,"date":"2021-04-08T15:35:34","date_gmt":"2021-04-08T13:35:34","guid":{"rendered":"https:\/\/www.seobility.net\/?p=4062"},"modified":"2025-04-09T08:37:10","modified_gmt":"2025-04-09T08:37:10","slug":"cost-of-seo","status":"publish","type":"post","link":"https:\/\/www.seobility.net\/en\/blog\/cost-of-seo\/","title":{"rendered":"What\u2019s the cost of SEO? \u2013 Free Tool: How Much To Rank"},"content":{"rendered":"<p>What\u2019s the cost of SEO? Or, to be more specific: How much does it cost to get a top ranking for a given keyword? Chances are that you faced this question before.<\/p>\n<p>If you ask an SEO expert, they will most likely respond with \u201cit depends\u2026\u201d. Although this answer is always correct \ud83d\ude09 \u2026 it\u2019s not really helpful for beginners who are just getting started with SEO. However, especially for them, a rough orientation would be particularly valuable: What is the cost that I can expect, and what are the chances of getting a top ranking?<\/p>\n<p>That\u2019s why we wanted to answer this question. The result is a free tool that we developed for you: <a href=\"https:\/\/howmuchtorank.com\/\" rel=\"noopener\" target=\"_blank\">How Much To Rank<\/a>.<\/p>\n<p>How Much To Rank allows you to calculate the <strong>estimated cost of a top 10 ranking<\/strong> for any search term. You can use it to get a quick estimate of how much you will have to invest to get on Google\u2019s page 1, and what you actually have to do to get there. (Please note that the tool assumes that a new page is created. We do not check your already existing website.)<\/p>\n<style>\n.ctabutton {color: white; font-size: 120%;padding: 18px 28px; margin: 15px;}\n<\/style>\n<p style=\"text-align: center;\">\n<a class=\"btn btn-primary ctabutton\" style=\"color: white;\" href=\"https:\/\/howmuchtorank.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Try out How Much To Rank<\/a>\n<\/p>\n<p>You want more details? Keep reading! In this post, we\u2019ll explain how exactly the tool works and what data we use for the calculations.<\/p>\n<div class=\"toc-container\"><div class=\"toc-h3\">Content<\/div><ul class=\"toc-list\"><li><a href='#content-how-does-how-much-to-rank-work' class='toc-link toc-link-level-2'>How does How Much To Rank work?<\/a><\/li><li><a href='#content-examples' class='toc-link toc-link-level-2'>Examples<\/a><\/li><li><a href='#content-how-realistic-are-the-results-of-how-much-to-rank' class='toc-link toc-link-level-2'>How realistic are the results of How Much To Rank?<\/a><\/li><li><a href='#content-background-information-what-is-the-cost-of-seo-in-general' class='toc-link toc-link-level-2'>Background information: What is the cost of SEO (in general)?<\/a><\/li><\/ul><\/div>\n<h2 id='content-how-does-how-much-to-rank-work'>How does How Much To Rank work?<\/h2>\n<p>How Much To Rank is very simple to use: Just enter the search term you want to rank for and choose a country version of Google (e.g. Google.com or Google.co.uk). If you run a local company and aim for a top ranking in a specific city, you can choose this city to get localized results.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.seobility.net\/wp-content\/uploads\/2021\/04\/hmtr-dentist-entry.png\" alt=\"HMTR entry\" width=\"776\" height=\"782\" class=\"alignleft size-full wp-image-4064 contentimage\" srcset=\"https:\/\/www.seobility.net\/wp-content\/uploads\/2021\/04\/hmtr-dentist-entry.png 776w, https:\/\/www.seobility.net\/wp-content\/uploads\/2021\/04\/hmtr-dentist-entry-150x150.png 150w, https:\/\/www.seobility.net\/wp-content\/uploads\/2021\/04\/hmtr-dentist-entry-768x774.png 768w\" sizes=\"(max-width: 776px) 100vw, 776px\" \/><\/p>\n<p>How Much To Rank then shows you the estimated cost of a top 10 ranking by displaying a simple dollar amount. In addition to that, it determines the success probability of getting into the top 10 for that keyword.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.seobility.net\/wp-content\/uploads\/2021\/04\/hmtr-budget-dentist.png\" alt=\"budget for dentist hot springs\" width=\"946\" height=\"603\" class=\"alignleft size-full wp-image-4065 contentimage\" srcset=\"https:\/\/www.seobility.net\/wp-content\/uploads\/2021\/04\/hmtr-budget-dentist.png 946w, https:\/\/www.seobility.net\/wp-content\/uploads\/2021\/04\/hmtr-budget-dentist-768x490.png 768w\" sizes=\"(max-width: 946px) 100vw, 946px\" \/><\/p>\n<p>You\u2019re wondering how we come up with these values?<\/p>\n<p>How Much To Rank analyzes the top 10 websites ranking for the keyword you entered and includes various SEO metrics into the calculation, such as:<\/p>\n<ul>\n<li>search volume of the term<\/li>\n<li>intensity of competition<\/li>\n<li>average number of referring domains of the top 10<\/li>\n<li>content of the top 10<\/li>\n<li>Google Ads CPC<\/li>\n<\/ul>\n<p>All of these metrics are used to determine the estimated cost. The success probability is calculated independently of that value and is based on search volume, CPC, and competition.<\/p>\n<p>But How Much To Rank not only provides you with an estimate of the effort you will have to invest. It also generates a list of specific recommendations, so you know what to focus on during the optimization process.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.seobility.net\/wp-content\/uploads\/2021\/04\/hmtr-recommendations-dentist.png\" alt=\"recommendations dentist\" width=\"959\" height=\"857\" class=\"alignleft size-full wp-image-4066 contentimage\" srcset=\"https:\/\/www.seobility.net\/wp-content\/uploads\/2021\/04\/hmtr-recommendations-dentist.png 959w, https:\/\/www.seobility.net\/wp-content\/uploads\/2021\/04\/hmtr-recommendations-dentist-768x686.png 768w\" sizes=\"(max-width: 959px) 100vw, 959px\" \/><\/p>\n<p>These recommendations also indicate how the cost displayed above is put together. As you can see, they include the most important SEO tasks such as on-page optimization, content creation, link building, and local SEO.<\/p>\n<h2 id='content-examples'>Examples<\/h2>\n<p>Now you know how the tool works. Next, we\u2019re going to show you a few examples of the results and how the calculated values can be explained in each case.<\/p>\n<p>In the example above, How Much To Rank displays an amount of $790. This value is quite low which can be explained by the fact that the recommendations won\u2019t cause too much effort:<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.seobility.net\/wp-content\/uploads\/2021\/04\/hmtr-recommendations-dentist-effort.png\" alt=\"low effort recommendations\" width=\"959\" height=\"857\" class=\"alignleft size-full wp-image-4067 contentimage\" srcset=\"https:\/\/www.seobility.net\/wp-content\/uploads\/2021\/04\/hmtr-recommendations-dentist-effort.png 959w, https:\/\/www.seobility.net\/wp-content\/uploads\/2021\/04\/hmtr-recommendations-dentist-effort-768x686.png 768w\" sizes=\"(max-width: 959px) 100vw, 959px\" \/><\/p>\n<p>The analysis of Google\u2019s top 10 has shown that content with at least 500 words will probably be sufficient to beat the competition. Also, the top 10 pages only have a few backlinks, so we assume that building two backlinks will be enough. Another part of the cost are reviews in order to get an average rating of at least 4.5 stars.<\/p>\n<p>It\u2019s also important to note that this is a local search query which is why the competition is low. This causes the success probability to be relatively high (70%) and the costs to be low. <\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.seobility.net\/wp-content\/uploads\/2021\/04\/dentist-low-competition.png\" alt=\"low competition\" width=\"945\" height=\"352\" class=\"alignleft size-full wp-image-4068 contentimage\" srcset=\"https:\/\/www.seobility.net\/wp-content\/uploads\/2021\/04\/dentist-low-competition.png 945w, https:\/\/www.seobility.net\/wp-content\/uploads\/2021\/04\/dentist-low-competition-768x286.png 768w\" sizes=\"(max-width: 945px) 100vw, 945px\" \/><\/p>\n<p><em>Note: The metric \u201ccompetition\u201d actually refers to paid results via Google Ads but it\u2019s also helpful to assess a keyword\u2019s attractiveness and competitiveness in general and for organic search in particular.<\/em><\/p>\n<p>Let\u2019s have a look at another example.<\/p>\n<p>The keyword \u201cgreen eating\u201d (search engine: Google.com, no localization) gets us the following result:<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.seobility.net\/wp-content\/uploads\/2021\/04\/green-eating.png\" alt=\"green eating results\" width=\"934\" height=\"591\" class=\"alignleft size-full wp-image-4069 contentimage\" srcset=\"https:\/\/www.seobility.net\/wp-content\/uploads\/2021\/04\/green-eating.png 934w, https:\/\/www.seobility.net\/wp-content\/uploads\/2021\/04\/green-eating-768x486.png 768w\" sizes=\"(max-width: 934px) 100vw, 934px\" \/><\/p>\n<p>In this case, the cost is a little higher as we\u2019re not dealing with a local search. Therefore, there\u2019s not an easy way to get on Google\u2019s page 1 through local results.<\/p>\n<p>Nevertheless, this is still a relatively low value. The recommendations below show us why:<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.seobility.net\/wp-content\/uploads\/2021\/04\/green-eating-recommendations.png\" alt=\"recommendations for green eating\" width=\"932\" height=\"579\" class=\"alignleft size-full wp-image-4070 contentimage\" srcset=\"https:\/\/www.seobility.net\/wp-content\/uploads\/2021\/04\/green-eating-recommendations.png 932w, https:\/\/www.seobility.net\/wp-content\/uploads\/2021\/04\/green-eating-recommendations-768x477.png 768w\" sizes=\"(max-width: 932px) 100vw, 932px\" \/><\/p>\n<p>Although the recommended content length is higher than in the example before, the effort is still rather low as you only need 3 backlinks according to our analysis. Also, there are no costs for local SEO. <\/p>\n<p>Finally, here is an example where the costs are significantly higher:<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.seobility.net\/wp-content\/uploads\/2021\/04\/phone-review.png\" alt=\"phone review results\" width=\"935\" height=\"593\" class=\"alignleft size-full wp-image-4071 contentimage\" srcset=\"https:\/\/www.seobility.net\/wp-content\/uploads\/2021\/04\/phone-review.png 935w, https:\/\/www.seobility.net\/wp-content\/uploads\/2021\/04\/phone-review-768x487.png 768w\" sizes=\"(max-width: 935px) 100vw, 935px\" \/><\/p>\n<p>When entering the keyword \u201cphone review\u201d (without localization) the estimated budget is $27,000 and there\u2019s a success probability of only 40%. This can be explained by the fact that the competition for this keyword is extremely high. Also, the top 10 on Google have an average of 106 referring domains, so a lot of link building work will be necessary which increases the cost.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.seobility.net\/wp-content\/uploads\/2021\/04\/phone-review-details.png\" alt=\"phone review details\" width=\"931\" height=\"342\" class=\"alignleft size-full wp-image-4072 contentimage\" srcset=\"https:\/\/www.seobility.net\/wp-content\/uploads\/2021\/04\/phone-review-details.png 931w, https:\/\/www.seobility.net\/wp-content\/uploads\/2021\/04\/phone-review-details-768x282.png 768w\" sizes=\"(max-width: 931px) 100vw, 931px\" \/><\/p>\n<p>Now you should have a clearer understanding of how the tool works. But how realistic are these values actually?<\/p>\n<h2 id='content-how-realistic-are-the-results-of-how-much-to-rank'>How realistic are the results of How Much To Rank?<\/h2>\n<p>When we launched <a href=\"https:\/\/www.producthunt.com\/posts\/how-much-to-rank\" rel=\"noopener\" target=\"_blank\">How Much To Rank on Product Hunt<\/a> in March, we got a lot of positive but also critical feedback. We appreciate all the constructive feedback we received and we are already working on making How Much To Rank even better for you. So if you still have any suggestions, please let us know about them!<\/p>\n<p>We know that there are still some outliers in the data and that there\u2019s room for improvement. That\u2019s why we would be extremely happy if you give the tool a try and let us know about your feedback in the comments! \ud83d\ude42<\/p>\n<p>However, please note that How Much To Rank is not able to deliver exact values that you can rely on with 100% certainty. The main purpose of the tool is to provide a first impression of the estimated SEO costs and of the effort to optimize your website for a specific keyword.<\/p>\n<p>How Much To Rank thus provides an alternative to the widely used metric of <a href=\"https:\/\/www.seobility.net\/en\/wiki\/Keyword_Difficulty\" rel=\"noopener\" target=\"_blank\">keyword difficulty<\/a>. As the results are presented in the form of a simple budget, they are less abstract and easier to interpret for SEO beginners.<\/p>\n<p style=\"text-align: center;\">\n<a class=\"btn btn-primary ctabutton\" style=\"color: white;\" href=\"https:\/\/howmuchtorank.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Test How Much To Rank<\/a>\n<\/p>\n<h2 id='content-background-information-what-is-the-cost-of-seo-in-general'>Background information: What is the cost of SEO (in general)?<\/h2>\n<p>You want more details about the cost of SEO? In this section, we provide some general information about this topic.<\/p>\n<p>Let&#8217;s start with the basics: In general, the cost of SEO varies greatly depending on the keyword and the type of website you run. But the basic cost components are usually the same. These include (without aiming for completeness):<\/p>\n<h3>Costs for an SEO audit of your website<\/h3>\n<p>No matter if you do SEO yourself, work with an agency, or use an SEO tool &#8211; your first task should always be a comprehensive SEO audit of your website. This enables you to assess the status quo of your website in terms of on-page optimization, backlink profile, and rankings. In our <a href=\"https:\/\/www.seobility.net\/en\/blog\/how-to-do-an-seo-audit\/\" rel=\"noopener\" target=\"_blank\">SEO Audit Guide<\/a>, we explain how to conduct such an audit step by step.<\/p>\n<h3>Costs for on-page SEO<\/h3>\n<p>After you found the errors and optimization potentials of your website through an SEO audit, your next step should be on-page SEO. This includes improvements to your website\u2019s technical foundation, structure, and content. SEO tools like <a href=\"https:\/\/www.seobility.net\/en\/\" rel=\"noopener\" target=\"_blank\">Seobility<\/a> can help you with this task. If you\u2019re not a tech expert, you may need a web developer for some optimizations, which may cause additional costs.<\/p>\n<h3>Costs for content<\/h3>\n<p>If you want to rank for a certain keyword, you have to provide high-quality content on your website which is relevant to that keyword. The content creation process includes several tasks such as research and copywriting, image design, and content optimization. All of these steps take time and cause additional costs.<\/p>\n<h3>Link building costs<\/h3>\n<p>Building backlinks usually requires a lot of time and effort, depending on the link building tactics you choose. Typical tasks include researching websites that could link to you, contacting them, and writing guest posts if necessary. <\/p>\n<h3>Costs for local SEO<\/h3>\n<p>Local SEO is a very extensive topic and we\u2019ll provide you with more information about it here on our blog soon (You better sign up for our SEO newsletter at the end of this article so you don&#8217;t miss it!). The basics of Local SEO include setting up and managing a Google My Business profile, managing reviews, building Local Citations, and more.<\/p>\n<h3>What influences the cost of SEO?<\/h3>\n<p>There are a few factors that influence the extent of the costs explained above. The most important ones include:<\/p>\n<ul>\n<li>intensity of competition for the target keywords<\/li>\n<li>Industry\/niche: some industries are more competitive than others<\/li>\n<li>How strong are your main competitors? Do they provide high-quality content? How many backlinks do they have?<\/li>\n<li>Status quo of your website: Is it a new website or an old and trusted domain?<\/li>\n<\/ul>\n<p>You should also keep in mind that SEO costs are typically highest at the beginning of the optimization process. Once you have a technically optimized and authoritative website with great content that ranks for your most important keywords, it gets easier to rank for new keywords. But even then, you should keep working on your website to avoid being overtaken by your competitors. Also, Google updates its search algorithm on a regular basis (for example, <a href=\"https:\/\/www.seobility.net\/en\/blog\/core-web-vitals\/\" rel=\"noopener\" target=\"_blank\">Core Web Vitals will become an official ranking factor in May<\/a>), so you always have to keep up with the changes and adapt your website if necessary.<\/p>\n<h3>SEO costs for different types of websites<\/h3>\n<p>In addition to the factors mentioned above, it plays a critical role what kind of website you run when it comes to SEO costs. Therefore, we will compare the costs for three different types of websites in the next section:<\/p>\n<ul>\n<li>eCommerce sites<\/li>\n<li>local businesses<\/li>\n<li>blogs or content sites<\/li>\n<\/ul>\n<h4>Special costs of eCommerce sites<\/h4>\n<p>Depending on the product range, eCommerce sites often have a very high number of sub-pages. For these sites, a good structure is essential to ensure that Google can crawl and index all relevant content. In addition, many other on-page SEO tasks are particularly important for eCommerce sites, such as optimizing meta tags, product descriptions, URLs, images and page speed, as well as avoiding duplicate content. That\u2019s why the <strong>costs for on-page SEO can be significantly higher for eCommerce sites<\/strong> than for other types of websites.<\/p>\n<p>In addition, eCommerce sites should invest in content marketing (e.g. by running a blog) to build trust, to provide further information about their products and for link building purposes. You can find more information about this in our article about <a href=\"https:\/\/www.seobility.net\/en\/blog\/seo-content-for-online-shops\/\" rel=\"noopener\" target=\"_blank\">SEO Content for Online Shops<\/a>.<\/p>\n<h4>Special costs of local businesses<\/h4>\n<p>Basically, local businesses have the same costs as any other website (on-page SEO, content, link building). But obviously, <strong>local SEO is especially important<\/strong> here. This includes additional tasks, such as managing the Google My Business profile, collecting reviews, adding <a href=\"https:\/\/www.seobility.net\/en\/wiki\/Structured_Data\" rel=\"noopener\" target=\"_blank\">structured data<\/a> for opening hours, addresses, etc., or mobile optimization, which is especially important for local searches.<\/p>\n<h4>Special costs of blogs and content sites<\/h4>\n<p>If the main purpose of your website is to publish content on a regular basis, you will be faced with constant costs for content creation and optimization. Writing articles that actually provide value to your readers and that make you stand out from your competitors can take a lot of time and money. Therefore, content creation will probably make up the biggest part of your costs.<\/p>\n<p>With regard to on-page SEO, it\u2019s especially important to optimize your meta tags, headings, internal links and images. Also, link building (e.g. via guest posts) is essential in order to get your content to rank.<\/p>\n<h3>Conclusion<\/h3>\n<p>Even though there are individual differences depending on the keyword and website, the most important SEO cost components are always the same. That\u2019s why you can use How Much To Rank regardless of the type of website you run to get a quick impression of the estimated SEO costs. If you have any questions about this topic, let us know in the comments!<\/p>\n<p style=\"text-align: center;\">\n<a class=\"btn btn-primary ctabutton\" style=\"color: white;\" href=\"https:\/\/howmuchtorank.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Try out How Much To Rank<\/a>\n<\/p>\n<p><script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"Article\",\n  \"author\": {\n    \"@type\": \"Organization\",\n    \"name\": \"Seobility\",\n    \"url\": \"https:\/\/www.seobility.net\/\"\n  }\n}\n<\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What\u2019s the cost of SEO? Or, to be more specific: How much does it cost to get a top ranking for a given keyword? Chances are that you faced this question before. If you ask an SEO expert, they will most likely respond with \u201cit depends\u2026\u201d. Although this answer is always correct \ud83d\ude09 \u2026 it\u2019s [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":4063,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[35,21],"tags":[],"class_list":["post-4062","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","category-seobility-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What\u2019s the cost of SEO? \u2013 Free Tool: How Much To Rank &#8211; Seobility<\/title>\n<meta name=\"description\" content=\"What&#039;s the cost of SEO? Our free tool &quot;How Much To Rank&quot; provides an answer to that question! 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