Many people still start their search for a doctor on Google. That makes search engine optimization (SEO) one of the most effective marketing tools a practice has. And yet, plenty of practices spend thousands of dollars on websites that are technically outdated, offer no relevant content, and ultimately win over neither patients nor Google.<\/p>\n
It doesn’t have to be that way. With a focused SEO strategy, you can reach exactly the patients who are actively searching for your services, with no ongoing ad spend. This article shows you:<\/p>\n
SEO stands for search engine optimization. For a medical practice, that means building your website and online presence so that search engines like Google rank you as high as possible when potential patients search for your specialty or a treatment. The key difference from search engine advertising (SEA) is that you don’t pay per click. Instead, you invest once in structure, content, and technology, and benefit long-term from free, organic traffic.<\/p>\n
People search for medical topics differently than they do for, say, electronics or fashion. Here’s what typical searches look like in the medical field:<\/p>\n