We previously evaluated Wix’s SEO capabilities in an earlier version of this article in 2021. At the time, we found that the platform offered good control over SEO fundamentals, but there was room for improvement.<\/p>\n
Now, three years later, we ask: Has Wix made significant improvements to its SEO functionality?<\/p>\n
Read on to discover:<\/p>\n
- \n
- how well Wix is set up for on-page SEO out the box in 2024,<\/li>\n
- how you can configure your Wix site to rank higher in Google,<\/li>\n
- the technical SEO issues we found on the platform<\/li>\n<\/ul>\n
Let\u2019s get started with a summary.<\/p>\n
Content<\/div>- In Summary: Is Wix good for SEO?<\/a><\/li>
- How we tested the SEO capabilities of Wix<\/a><\/li>
- Wix SEO: The good, the bad, and the ugly<\/a><\/li>
- On-Page SEO Fundamentals: How does Wix measure up?<\/a><\/li>
- In conclusion: Wix SEO is getting better, but there\u2019s still room for improvement<\/a><\/li><\/ul><\/div>\n
In Summary: Is Wix good for SEO?<\/strong><\/h2>\n
The attraction of Wix \u2014 and the reason it\u2019s so popular with small business owners \u2014 is that it\u2019s ridiculously easy to set up a website. Sign up, click a few buttons on a wizard, pick a theme, and you can be up and running in an hour or so.<\/p>\n
![\"wix](\"https:\/\/www.seobility.net\/wp-content\/uploads\/2021\/03\/wix-homepage.png\")
\nBut it\u2019s that inherent simplicity that makes Wix less appealing to SEO professionals.<\/p>\nWhile the SEO basics (titles, meta tags, etc) are controllable, the platform (and the frontend code it generates) is relatively rigid. Which makes deeper optimization and tinkering more challenging.<\/p>\n
As with most CMSs and website builders, speed can be a particular problem. And one that became increasingly hard to ignore as Core Web Vitals came into play in summer 2021.<\/p>\n
We should point out however that Wix\u2019s speed issues are primarily caused by:<\/p>\n
- \n
- code bloat, and<\/li>\n
- the blanket loading of scripts and styles (even if unutilized) sitewide.<\/li>\n<\/ol>\n
This is a problem that\u2019s shared by many leading WordPress page builders as well as other CMSs. So it\u2019s not just a Wix issue.<\/p>\n
Overall, Wix has come a long way in the past few years. It\u2019s no longer the complete SEO bin fire that it has long been considered.<\/p>\n
There are plently of helpful SEO features and since our first test in 2021, they’ve also been consistent in improving their platform’s SEO capabilities and technical performance.<\/p>\n
Bottom line:<\/p>\n
We wouldn\u2019t go as far as to say that Wix is \u201cgood\u201d for SEO. But in a relatively uncompetitive niche, you should be able to optimize a Wix site sufficiently to rank on page one.<\/p>\n
We\u2019re going to cover in detail how Wix handles control of the SEO fundamentals.<\/p>\n
But first, here\u2019s a summary of our findings.<\/p>\n
![\"Wix](\"https:\/\/www.seobility.net\/wp-content\/uploads\/2024\/06\/Wix-SEO-EN-2024.png\")
<\/p>\nNow let\u2019s look at how we tested Wix, then get the bad stuff out of the way.<\/p>\n
How we tested the SEO capabilities of Wix<\/strong><\/h2>\n
We\u2019ll start this section with a caveat.<\/p>\n
We\u2019re not Wix pros. And if you are, you may have solutions to some of the issues we identified.<\/p>\n
So if you\u2019re reading this and your mind is screaming \u201cthat\u2019s easy to fix!\u201d then don\u2019t be shy. Leave a comment or drop us an email and we\u2019d be glad to add your insight.<\/p>\n
But we are experts in web development and SEO. And let\u2019s be honest, most business owners who choose to use Wix for their website are going to be using it for the drag and drop, beginner-friendly functionality \u2014 so that\u2019s what we\u2019ve focused our findings on.<\/p>\n
For testing, we set up a small Wix site on a custom domain using the Wix Core plan.<\/p>\n
![\"Wix](\"https:\/\/www.seobility.net\/wp-content\/uploads\/2024\/06\/Wix-Core-plan.png\")
<\/p>\nThe demo content loaded in was sufficient for testing but we also messed around with layouts etc to see what we could:<\/p>\n
- \n
- break<\/li>\n
- improve<\/li>\n<\/ol>\n
In addition, we also tested two of the most popular Wix templates (here<\/a>).<\/p>\n
The tests included manual review, running the Wix sites through our own website audit tool<\/a>, and testing using third-party tools such as Google\u2019s PageSpeed Insights and GTMetrix.<\/p>\n
(Please note that this test looks at the standard Wix website builder. Wix also offers a separate product called “Wix Studio” that offers deeper web design and development capabilities aimed at agencies and enterprises. However, since this is a separate platform and not the use case we’re looking at, we didn’t include it in our test.)<\/em><\/p>\n
Wix SEO: The good, the bad, and the ugly<\/strong><\/h2>\n
Before reviewing Wix\u2019s control of on-page SEO factors, we\u2019re going to cover some of the biggest SEO drawbacks we found on the platform. And we\u2019ll also cover one of the major pluses we found.<\/p>\n
Ugly: Speed matters in SEO, and Wix doesn\u2019t always perform well<\/strong><\/h3>\n
Speed has been a confirmed SEO ranking factor since 2010 for desktop<\/a>, and 2018 for mobile<\/a>.<\/p>\n
And with Core Web Vitals<\/a> as a mobile ranking factor since mid-2021, it became even more important.<\/p>\n
Unfortunately \u2014 at least out of the box \u2014 Wix\u2019s loading speeds are less than ideal.<\/p>\n
The homepage of our Wix test site scored just 32 on Google\u2019s PageSpeed Insights<\/a>. And it failed all Core Web Vitals \u201clab\u201d measurable metrics apart from Cumulative Layout Shift<\/em>.<\/p>\n
![\"pagespeed\"](\"https:\/\/www.seobility.net\/wp-content\/uploads\/2024\/06\/Pagespeed-homepage-1.png\")
<\/p>\nA Speed Index score of 13.9 seconds is particularly poor.<\/p>\n
The cause?<\/p>\n
Primarily a boatload of render-blocking Javascript.<\/p>\n
![\"Primarily](\"https:\/\/www.seobility.net\/wp-content\/uploads\/2024\/06\/Primarily-a-boatload-of-render-blocking-Javascript.png\")
<\/p>\nNote<\/strong>: this was with minimal \u201capps\u201d running on the site. The only one we installed was \u00a0\u201cblog\u201d. We\u2019re pretty sure that if we added more apps things would get even worse.<\/p>\n
The homepage of our test site does have a few things going on which could slow things down (for example an image carousel). So let\u2019s see how the homepage does when the carousel and some of the images are removed.<\/p>\n
![\"image](\"https:\/\/www.seobility.net\/wp-content\/uploads\/2024\/06\/image-carousel.png\")
<\/p>\nBetter, but still not ideal\u2026<\/p>\n
Here\u2019s what the homepage looks like currently:<\/p>\n
![\"wix](\"https:\/\/www.seobility.net\/wp-content\/uploads\/2024\/06\/wix-blog-post-seobility.jpg\")
<\/p>\nThere\u2019s plenty more we could have done to optimize the speed, like turning off all animations and removing even more images. However, we feel the current site is a good representation of your \u201cstandard\u201d small business website.<\/p>\n
So that\u2019s our test site. Let\u2019s see how two of the most popular Wix templates performed.<\/p>\n
![\"popular](\"https:\/\/www.seobility.net\/wp-content\/uploads\/2024\/06\/popular-Wix-templates.png\")
<\/p>\n![\"popular](\"https:\/\/www.seobility.net\/wp-content\/uploads\/2024\/06\/popular-Wix-templates-1.png\")
<\/p>\nIn a nutshell: Not ideal!<\/p>\n
With a flexible CMS, particularly a self-hosted one, there are many actions you can take to speed up a website. We covered them in this page speed guide<\/a>.<\/p>\n
But with Wix, as is the case with other CMSs, speed optimization can be more difficult.<\/p>\n
It seems some of the scripts are part of the core, and there\u2019s not a huge amount you can do about them.<\/p>\n
Most Wix page speed guides we found (including Wix\u2019s own speed optimization guide<\/a>) focused on basics like:<\/p>\n
- \n
- Optimizing images<\/li>\n
- Minimizing animations<\/li>\n
- Reducing styles and fonts<\/li>\n
- Using fewer plugins<\/li>\n<\/ul>\n
All good advice. But when your scripts are taking a long time to load, it\u2019s a bit like trying to chisel away at a mountain with a toothpick.<\/p>\n
All that being said, there are some pros when comparing Wix to other CMSs when it comes to speed.<\/p>\n
For example, based on Core Web Vitals Technology Report<\/a> data for May of 2024, about 82% of Wix websites online have a good INP score, and about 55% pass all Core Web Vitals. This isn\u2019t the best compared to other CMSs, but it does show that Wix sites can be optimized properly with some work.<\/p>\n
Wix has also been investing heavily in improving their speed metrics. This includes several improvements<\/a>, ranging from reducing JS download size by up to 80% and smarter CDN<\/a> use, to automatically optimizing your images.<\/p>\n
Another notable advantage is Wix\u2019s Site Speed Dashboard – a recent addition to their tool suite that provides you with important page speed metrics directly in Wix.<\/p>\n
Wix\u2019s Site Speed Dashboard<\/h4>\n
If you navigate to Site & Mobile App > Website & SEO > Site Speed you can access your site speed dashboard in Wix.<\/p>\n
The Site Speed Dashboard shows you Google PageSpeed metrics for your site.<\/p>\n
This allows you to run a speed test and monitor your website speed inside of Wix – a nifty feature that saves time and helps you monitor your speed more closely.<\/p>\n
It also allows you to view your test history, allowing you to track your speed data over time – something Google PageSpeed Insights doesn\u2019t do out of the box.<\/p>\n
![\"Google](\"https:\/\/www.seobility.net\/wp-content\/uploads\/2024\/06\/Google-PageSpeed-Insights.png\")
<\/p>\nThis doesn\u2019t solve the speed issues covered in this section, but it\u2019s certainly a helpful feature to have.<\/p>\n
So, to summarize: it appears that, although Wix has improved tremendously over the past few years, they still have some work to do. But again, if you know of solutions then hit us up in the comments.<\/p>\n
Bad: Wix\u2019s page builder generates a ton of unnecessary code<\/strong><\/h3>\n
Page builders are helpful.<\/p>\n
They allow website owners without technical and coding skills to quickly create complex, visually appealing layouts.<\/p>\n
Wix\u2019s page builder is reasonably intuitive and offers a solid selection of pre-built templates.<\/p>\n
![\"Wix\u2019s](\"https:\/\/www.seobility.net\/wp-content\/uploads\/2024\/06\/Wixs-page-builder.jpg\")
<\/p>\nBut like many page builders, it also generates a ton of unnecessary code on the front end (aka code bloat).<\/p>\n
And all this extra code adds weight to a website, slowing it down.<\/p>\n
Example?<\/p>\n
Look at the following section from our test homepage.<\/p>\n
![\"our](\"https:\/\/www.seobility.net\/wp-content\/uploads\/2024\/06\/our-test-homepage.png\")
<\/p>\nIt\u2019s a heading (H2), a paragraph and a button.<\/p>\n
So code wise, all we need is:<\/p>\n
<h2>Yoga Essentials<\/h2><\/em>
\n<p>Shop our selection of high-quality yoga gear<\/p><\/em>
\n<button>Shop Now<\/button><\/em><\/code><\/p>\nAnd perhaps a div or two for formatting\u2026<\/em><\/p>\n
But here\u2019s what Wix generates:<\/p>\n
<div data-mesh-id=\"comp-l3crlv8linlineContent-gridContainer\" data-testid=\"mesh-container-content\">
\n<div id=\"comp-l3crlv8o\" class=\"c9GqVL QxJLC3 comp-l3crlv8o wixui-rich-text\" data-testid=\"richTextElement\" data-motion-enter=\"done\" style=\"visibility: inherit;\">
\n<h2 class=\"font_2 wixui-rich-text__text\" style=\"font-size:65px;\"><span class=\"color_45 wixui-rich-text__text\">Yoga Essentials<\/span><\/h2>
\n<\/div>
\n<div id=\"comp-l3crppsg\" class=\"c9GqVL QxJLC3 comp-l3crppsg wixui-rich-text\" data-testid=\"richTextElement\" data-motion-enter=\"done\" style=\"visibility: inherit;\">
\n<p class=\"font_7 wixui-rich-text__text\" style=\"font-size:20px;\"><span class=\"color_15 wixui-rich-text__text\"><span style=\"font-size:20px;\" class=\"wixui-rich-text__text\"><span style=\"font-family:helvetica-w01-light,helvetica-w02-light,sans-serif;\" class=\"wixui-rich-text__text\">Shop our selection of high-quality yoga gear<\/span><\/span><\/span><\/p>
\n<\/div><div class=\"comp-l3crqql2 FubTgk\" id=\"comp-l3crqql2\" aria-disabled=\"false\" data-motion-enter=\"done\" style=\"visibility: inherit;\"><a data-testid=\"linkElement\" href=\"https:\/\/bvonline232.wixsite.com\/my-site-2\/category\/shop-bath\" target=\"_self\" class=\"uDW_Qe wixui-button PlZyDq\" aria-disabled=\"false\"><span class=\"l7_2fn wixui-button__label\">Shop Now<\/span><\/a><\/div><\/div><\/code><\/em><\/p>\n(At this point we were getting serious Microsoft FrontPage flashbacks\u2026)<\/em><\/p>\n
Breaking that down:<\/p>\n
- \n
- The h2 is wrapped in a div, and the text within the H2 is wrapped in 2 spans.<\/li>\n
- The paragraph is wrapped in a div, and the text within it is wrapped in a span<\/li>\n
- We also have inline styles (style=\u201dfont-size:65px;\u2026)<\/li>\n<\/ul>\n
It\u2019s ugly and causes code bloat. And it\u2019s what Wix\u2019s page builder does for every element on a page.<\/p>\n
You can imagine how quickly all this code bloat builds up.<\/p>\n
The clean solution<\/strong><\/h4>\n
Here\u2019s how we\u2019d do it if we were looking to generate clean, minimal, and importantly, reusable code for a:<\/p>\n
- \n
- green background section<\/li>\n
- black, center-aligned text<\/li>\n
- a header<\/li>\n
- a styled button<\/li>\n
- a max inner container width of 800px (responsive)<\/li>\n<\/ul>\n
HTML<\/strong><\/p>\n
<section class=\"green-panel\"><\/em>
\n<div class=\"inner-container\"><\/em>
\n<h2>Yoga Essentials<\/h2><\/em>
\n<p>Shop our selection of high-quality yoga gear.<\/p><\/em>
\n<a href=\"https:\/\/site.com\/category\/shop-bath\" class=\"shop-button\">Shop Now<\/a><\/em>
\n<\/div><\/em>
\n<\/section><\/em><\/code><\/p>\nCSS<\/strong><\/p>\n
<style><\/em>
\n.green-panel {<\/em>
\nbackground:#298d74;<\/em>
\ntext-align:center;<\/em>
\npadding:30px;<\/em>
\ncolor:#fff;<\/em>
\n}<\/em><\/code><\/p>\n.green-panel h2 {<\/em>
\ntext-transform:uppercase;<\/em>
\n}<\/em><\/code><\/p>\n.shop-button{
\nfont-size: 20px;
\ntext-decoration: none;
\ncolor: white;
\nbackground-color: #556B2F;
\npadding: 10px 20px;
\nborder-radius: 20px;
\ntransition: background-color 0.3s;
\n}<\/code><\/p>\n.inner-container {<\/em>
\nmax-width:800px;<\/em>
\nmargin-left:auto;<\/em>
\nmargin-right:auto;<\/em>
\n}<\/em>
\n<\/style><\/em><\/code><\/p>\nWe could reuse the green section in multiple locations on our site. And if we ever wanted to change how it looked, all we\u2019d need to do is update the CSS and it would change site-wide.<\/p>\n
Does code bloat impact SEO?<\/strong><\/h4>\n
Well, it certainly impacts speed. And we know speed matters.<\/p>\n
But in our opinion (and it is an opinion) clean code may also help Google better understand the structure and content of a page.<\/p>\n
Either way, the more code bloat, the slower the site. And Wix has a TON of code bloat compared to sites developed from scratch.<\/p>\n
In defense of Wix<\/strong><\/h4>\n
Once again, we\u2019re going to stress that this is not a problem that\u2019s unique to Wix.<\/p>\n
Far from it.<\/p>\n
Most (but not all) WordPress page builders also generate similar, messy, bloated, unoptimized code.<\/p>\n
The same is true for other page builders\/CMSs, including Weebly, Squarespace, Magento and various others.<\/p>\n
But multiple wrongs don\u2019t make a right.<\/p>\n
Wix\u2019s code is messy. And it doesn\u2019t really have to be. We hope that\u2019s something they\u2019ll continue working on.<\/p>\n
Good: Wix is constantly improving its SEO capabilities<\/h3>\n
Wix is one of those CMSs that\u2019s constantly improving, and this is no different when it comes to their SEO features.<\/p>\n
Some of their recent additions include an AI SEO Assistant, built-in analytics and Wix multilingual – making developing and optimizing multilingual sites extremely straightforward.<\/p>\n
And these come on top of the strides they\u2019ve taken in the speed department.<\/p>\n
These things, paired with the fact it gives you control over pretty much every important SEO factor (as you’ll see in the next section) make it a pretty decent option compared to other popular CMSs.<\/p>\n
On-Page SEO Fundamentals: How does Wix measure up?<\/h2>\n
Now let\u2019s turn our attention to control of some of the fundamental on-page SEO factors.<\/p>\n
Does Wix cover them all?<\/p>\n
Pretty much. Although not always to the level we\u2019d like to see.<\/p>\n
Here\u2019s our summary again.<\/p>\n
<\/p>\nNote<\/em><\/strong>: having control of an SEO ranking factor is not equal to its optimization. While Wix will let you set (control) most of the important on-page factors, SEO audit tools like <\/em>Seobility<\/em><\/a> offer advice on how to properly optimize each element and find errors in optimization which may be holding back your site. See <\/em>our SEO audit guide<\/em><\/a> for more information on how to fully optimize your website.<\/em><\/p>\n
SEO Titles and Meta Descriptions<\/strong><\/h3>\n
Control in Wix<\/strong>: Yes<\/p>\n
A page\u2019s title continues to be one of the most important on-page ranking factors. And a well-written meta description can help you get more click-throughs (although Google won\u2019t always use it).<\/p>\n
Wix gives you full control over SEO titles and meta descriptions for each page on your site.<\/p>\n
Just click the three dots for more options on the page you want to edit, then select SEO Basics<\/em>.<\/p>\n
![\"site](\"https:\/\/www.seobility.net\/wp-content\/uploads\/2024\/06\/site-page-and-menu.png\")
<\/p>\nYou\u2019ll be able to edit the page\u2019s title and meta description and preview how it will look in search.<\/p>\n
Tip<\/strong>: for more advanced previewing (including mobile preview), check out our free SERP Snippet Generator tool<\/a>.<\/p>\n
You can also set default title and meta description formats (with custom variables) for pages in SEO > SEO Settings > Settings for Main Pages<\/em>.<\/p>\n
![\"setting](\"https:\/\/www.seobility.net\/wp-content\/uploads\/2024\/06\/setting-for-main-pages.png\")
<\/p>\nThe default format will be used if there is no custom title\/description in place for a page.<\/p>\n
It\u2019s a useful fallback. But we recommend crafting an optimized title and description for each page on your site.<\/p>\n
Learn more about SEO Titles and Meta Descriptions<\/strong><\/h4>\n
- \n
- How to write the Perfect SEO Meta Description<\/a> (Seobility blog)<\/li>\n
- Meta Title \u2013 Definition + Best Practices<\/a> (Seobility Wiki)<\/li>\n<\/ul>\n
Page slug \/ URL<\/strong><\/h3>\n
Control in Wix<\/strong>: yes<\/p>\n
Wix used to create some seriously ugly URLs.<\/p>\n
But these days, the platform gives you full control over the URLs (or slugs\/permalinks) for each page on your site.<\/p>\n
You can edit the slug on the same panel as the SEO title\/meta description.<\/p>\n
![\"slug](\"https:\/\/www.seobility.net\/wp-content\/uploads\/2024\/06\/slug-on-the-same-panel.png\")
<\/p>\nWe recommend creating short, descriptive, 2-3 word slugs, including the primary keyword (or phrase) for each page. Use hyphens to separate words.<\/p>\n
Important<\/strong>: if you change the slug for a page, you\u2019ll need to set up a 301 redirect to point the old URL to the new one. Luckily, Wix does this automatically<\/a> when you update a page\u2019s slug. You can also check out this guide from Wix<\/a> to add 301 redirects manually.<\/p>\n
Learn more about URL slugs\/permalinks<\/strong><\/h4>\n
- \n
- Permalinks \u2013 Definition and examples<\/a> (Seobility Wiki)<\/li>\n<\/ul>\n
Canonical URLs<\/strong><\/h3>\n
Control in Wix<\/strong>: yes<\/p>\n
On smaller sites, you probably won\u2019t need to worry about this.<\/p>\n
But if you have a series of similar pages on your site \u2014 i.e. targeting the same keywords, or with very small variations in content \u2014 there may be times when you\u2019ll want to set a canonical (master) URL.<\/p>\n
This helps to avoid duplicate content issues.<\/p>\n
Either way, it\u2019s good to have the option. And Wix lets you set the canonical URL for any page in the Advanced SEO<\/em> tab.<\/p>\n
![\"Advanced](\"https:\/\/www.seobility.net\/wp-content\/uploads\/2024\/06\/Advanced-SEO-tab.png\")
<\/p>\nLearn more about canonical URLs<\/strong><\/h4>\n
- \n
- Canonical Tag \u2013 Definition + Best Practices<\/a> (Seobility Wiki)<\/li>\n<\/ul>\n
Index control (robots meta tag)<\/strong><\/h3>\n
Control in Wix<\/strong>: Yes<\/p>\n
Have a page you don\u2019t want Google to index?<\/p>\n
Wix makes it easy to add a \u201cnoindex\u201d robots meta tag.<\/p>\n
All you need to do is switch off the \u201cLet search engines index this page\u201d button on the SEO Basics<\/em> panel\u2026<\/p>\n
![\"search](\"https:\/\/www.seobility.net\/wp-content\/uploads\/2024\/06\/search-engines-index.png\")
<\/p>\n\u2026and Google should remove the page from their index the next time it\u2019s crawled<\/p>\n
By default (when the button is on) Wix will include a robots meta tag set to \u201cindex\u201d on each page. You can see a full list of Wix\u2019s default SEO settings here<\/a>.<\/p>\n
Note:<\/strong> You can also customize your robots meta tags by going to “Advanced SEO” and clicking the Robots meta tag section. This gives you more granular control than a simple \u201con\/off button\u201d which can be useful for more advanced SEOs.<\/p>\n
Learn more about index control<\/strong><\/h4>\n
- \n
- What is noindex and how do you implement it?<\/a> (Seobility Wiki)<\/li>\n<\/ul>\n
Heading Tags (h1, h2, h3 etc)<\/strong><\/h3>\n
Control in Wix<\/strong>: Yes<\/p>\n
Heading tags (h1, h2, h3, etc) help Google understand the structure, and topic(s) of your page.<\/p>\n
They should be properly nested.<\/p>\n
For example, an h1 tag would generally be the main topic (level 1), an h2 could be a subtopic (level 2), and an h3 could be a sub-sub topic (level 3), etc:<\/p>\n
<h1>Pets<\/h1> (topic of the page)<\/em>
\n<h2>Goldfish<\/h2> (subtopic)<\/em>
\n<h3>Caring for your goldfish<\/h3> (subtopic of goldfish)<\/em>
\n<h4>Clean your fish\u2019s tank regularly<\/h4> (subtopic of caring for your goldfish)<\/em>
\n<h2>Cats<\/h2> (subtopic)<\/em>
\n<h3>Caring for your cat<\/h3> (subtopic of cats)<\/em><\/code><\/p>\nWix allows you to set heading tags from H1 to H6.<\/p>\n
![\"set](\"https:\/\/www.seobility.net\/wp-content\/uploads\/2024\/06\/set-heading-tags.png\")
<\/p>\nLearn more about heading tags<\/strong><\/h4>\n
- \n
- How to use headings \u2013 SEO Best Practices<\/a> (Seobility Wiki)<\/li>\n<\/ul>\n
Schema markup<\/h3>\n
Control in Wix<\/strong>: yes<\/p>\n
Schema markup is a type of structured data that can help Google understand:<\/p>\n
- \n
- the type of content on a page (i.e. recipe, review, product, article),<\/li>\n
- the entity behind the website (i.e. organization),<\/li>\n
- and can also be used to show additional search features (rich snippets)<\/li>\n<\/ul>\n
If you\u2019re not familiar with schema and its impact on SEO, we recommend reading our rich snippets guide<\/a>.<\/p>\n
Wix allows you to add custom JSON-LD schema to any page through the editor.<\/p>\n
![\"add](\"https:\/\/www.seobility.net\/wp-content\/uploads\/2024\/06\/add-custom-JSON-LD-schema.png\")
<\/p>\nYou can use this free tool<\/a> to generate relevant schema markup for a page.<\/p>\n
Wix will automatically generate certain types of schema, including website schema. It\u2019s worth writing your own for important pages though, as the auto-generated schema Wix provides is pretty basic.<\/p>\n
This is the auto-generated schema Wix generated for our homepage, tested with Google\u2019s Rich Results Test.<\/p>\n
![\"Google\u2019s](\"https:\/\/www.seobility.net\/wp-content\/uploads\/2024\/06\/Googles-Rich-Results-Test.png\")
<\/p>\nLearn more about structured data and rich snippets<\/strong><\/h4>\n
- \n
- Rich Snippets: Everything You Need To Know<\/a> (Seobility blog)<\/li>\n
- Adding Structured Data to Your Site<\/a> (Wix)<\/li>\n<\/ul>\n
Image SEO<\/strong><\/h3>\n
Control in Wix<\/strong>: yes<\/p>\n
The three most important elements of image SEO are:<\/p>\n
- \n
- Alt text (description of the image for screen readers and search engines)<\/li>\n
- File size (smaller = faster = better)<\/li>\n
- File name (we recommend using descriptive file names)<\/li>\n<\/ol>\n
Wix handles the first two elements well.<\/p>\n
You\u2019ve got full control of alt text.<\/p>\n
![\"full](\"https:\/\/www.seobility.net\/wp-content\/uploads\/2024\/06\/full-control-of-alt-text.png\")
<\/p>\nAnd although you should be optimizing your images before uploading them, Wix\u2019s Photo Studio lets you resize, crop and even edit images.<\/p>\n
This can not only help reduce your image\u2019s file size, but is also great for making small changes to the image quickly.<\/p>\n
Wix even optimizes your images for you and automatically serves them as WebP<\/a> if the visitor’s browser supports this format.<\/p>\n
The not-so-good news? Wix changes the file name of the original image you uploaded (in this case a PNG file) to a hot mess of letters and numbers.<\/p>\n
In the image below you can see the PNG file name generated by Wix (first red box) and the original file name (second red box).<\/p>\n
![\"PNG](\"https:\/\/www.seobility.net\/wp-content\/uploads\/2024\/06\/PNG-file-name-generated-by-Wix.png\")
<\/p>\nGrrrrr\u2026<\/p>\n
Still, we\u2019d say that Wix is relatively well set for image SEO.<\/p>\n
Learn more about image SEO<\/strong><\/h4>\n
- \n
- Image SEO: How to optimize images for SEO<\/a> (Seobility Wiki)<\/li>\n
- Alt Attributes \u2013 Purpose + Requirements<\/a> (Seobility Wiki)<\/li>\n<\/ul>\n
HTTPS<\/strong><\/h3>\n
Does Wix run over HTTPS?<\/strong> Yes<\/p>\n
HTTPS has been a confirmed Google ranking signal since 2014<\/a>.<\/p>\n
And today there\u2019s really no excuse for any site to still be running over HTTP. Notwithstanding any SEO benefits, it\u2019s unsecure.<\/p>\n
So we\u2019re pleased to say that every Wix site (whether on a custom domain or not) runs on HTTPS.<\/p>\n
Learn more about HTTPS<\/strong><\/h4>\n
- \n
- What is https and why is it important for you?<\/a> (Seobility Wiki)<\/li>\n
- About SSL and HTTPS<\/a> (Wix)<\/li>\n<\/ul>\n
Robots.txt file<\/strong><\/h3>\n
Control in Wix<\/strong>: yes<\/p>\n
A robots.txt file allows you to stop search engine bots from accessing certain areas of your site.<\/p>\n
For example, you might have a duplicate version of a page that you need to keep on the site, but that you don\u2019t want to be crawled or indexed by Google.<\/p>\n
Wix gives you full control of your robots.txt file.
\nNavigate to Site & Mobile App > Website & SEO > SEO and click on Robots.txt Editor under Tools and settings.<\/em><\/p>\n![\"control](\"https:\/\/www.seobility.net\/wp-content\/uploads\/2024\/06\/control-of-your-robots-txt.png\")
<\/p>\nLearn more about Robots.txt<\/strong><\/h4>\n
- About SSL and HTTPS<\/a> (Wix)<\/li>\n<\/ul>\n
- Alt Attributes \u2013 Purpose + Requirements<\/a> (Seobility Wiki)<\/li>\n<\/ul>\n
- Image SEO: How to optimize images for SEO<\/a> (Seobility Wiki)<\/li>\n
- Adding Structured Data to Your Site<\/a> (Wix)<\/li>\n<\/ul>\n
- Rich Snippets: Everything You Need To Know<\/a> (Seobility blog)<\/li>\n
- How to use headings \u2013 SEO Best Practices<\/a> (Seobility Wiki)<\/li>\n<\/ul>\n
- What is noindex and how do you implement it?<\/a> (Seobility Wiki)<\/li>\n<\/ul>\n
- Canonical Tag \u2013 Definition + Best Practices<\/a> (Seobility Wiki)<\/li>\n<\/ul>\n
- Meta Title \u2013 Definition + Best Practices<\/a> (Seobility Wiki)<\/li>\n<\/ul>\n
- How to write the Perfect SEO Meta Description<\/a> (Seobility blog)<\/li>\n
- How we tested the SEO capabilities of Wix<\/a><\/li>
- In Summary: Is Wix good for SEO?<\/a><\/li>