{"id":35261,"date":"2025-08-05T08:58:30","date_gmt":"2025-08-05T08:58:30","guid":{"rendered":"https:\/\/www.seobility.net\/?p=35261"},"modified":"2026-03-10T13:44:41","modified_gmt":"2026-03-10T13:44:41","slug":"keyword-research-for-local-seo","status":"publish","type":"post","link":"https:\/\/www.seobility.net\/en\/blog\/keyword-research-for-local-seo\/","title":{"rendered":"Keyword Research for Local SEO: How To Find Local Keywords"},"content":{"rendered":"<p>Local keyword research is an integral part of <a href=\"https:\/\/www.seobility.net\/en\/blog\/c\/local-seo\/\" target=\"_blank\" rel=\"noopener\">local SEO<\/a>. To outrank your competitors and attract (real) traffic to your local business, you need to find the right <a href=\"https:\/\/www.seobility.net\/en\/wiki\/Keyword\" target=\"_blank\" rel=\"noopener\">keywords<\/a> to target.<\/p>\n<p>If you\u2019re wondering if local keyword research (or local SEO in general) is worth it in 2025, consider this: According to SOCI, <a href=\"https:\/\/www.brightlocal.com\/resources\/local-seo-statistics\/\" target=\"_blank\" rel=\"noopener\"><strong>80% of US consumers<\/strong><\/a><strong> use search engines on a weekly basis to find information about local businesses.<\/strong> So effective local keyword research can give you a serious advantage over competitors.<\/p>\n<p>This raises the question: How do you perform local SEO keyword research?<\/p>\n<p>In this guide, we\u2019ll explain the five key steps of keyword research for local SEO. We\u2019ll also show you how Seobility\u2019s free <a href=\"https:\/\/www.seobility.net\/en\/keyword-research-tool\/\" target=\"_blank\" rel=\"noopener\">Keyword Research Tool<\/a> can help you with this.<\/p>\n<p><img decoding=\"async\" class=\"contentimage alignnone wp-image-35262 size-full\" src=\"https:\/\/www.seobility.net\/wp-content\/uploads\/2025\/07\/Seobilitys-free-Keyword-Research-Tool.png\" alt=\"Seobilitys free Keyword Research Tool\" width=\"779\" height=\"707\" srcset=\"https:\/\/www.seobility.net\/wp-content\/uploads\/2025\/07\/Seobilitys-free-Keyword-Research-Tool.png 779w, https:\/\/www.seobility.net\/wp-content\/uploads\/2025\/07\/Seobilitys-free-Keyword-Research-Tool-768x697.png 768w\" sizes=\"(max-width: 779px) 100vw, 779px\" \/><\/p>\n<p>We&#8217;ll begin by looking at the basics of local SEO keyword research. If you\u2019re already familiar with the basics, you can <a href=\"#content-how-to-do-local-keyword-research\">skip to the hands-on section<\/a>.<\/p>\n<p>Please note that this article focuses on traditional keyword research for local SEO. However, new AI features and tools are currently changing the way online searches work significantly. For this reason, we&#8217;ve included an <strong>outlook on the potential impact of AI search on keyword research<\/strong> <a href=\"#content-how-is-ai-search-changing-local-seo-keyword-research\">at the end of the article<\/a>.<\/p>\n<div class=\"toc-container\"><div class=\"toc-h3\">Content<\/div><ul class=\"toc-list\"><li><a href='#content-what-is-local-seo-keyword-research' class='toc-link toc-link-level-2'>What is local SEO keyword research?<\/a><\/li><li><a href='#content-why-local-keyword-research-is-important' class='toc-link toc-link-level-2'>Why local keyword research is important<\/a><\/li><li><a href='#content-how-to-do-local-keyword-research' class='toc-link toc-link-level-2'>How to do local keyword research<\/a><\/li><li><a href='#content-how-to-track-your-local-keyword-rankings' class='toc-link toc-link-level-2'>How to track your local keyword rankings<\/a><\/li><li><a href='#content-how-to-perform-local-keyword-research-for-multiple-locations' class='toc-link toc-link-level-2'>How to perform local keyword research for multiple locations<\/a><\/li><li><a href='#content-how-is-ai-search-changing-local-seo-keyword-research' class='toc-link toc-link-level-2'>How is AI search changing local SEO keyword research?<\/a><\/li><li><a href='#content-conclusion' class='toc-link toc-link-level-2'>Conclusion<\/a><\/li><\/ul><\/div>\n<h2 id='content-what-is-local-seo-keyword-research'>What is local SEO keyword research?<\/h2>\n<p>Local SEO keyword research is the process of <strong>finding keywords people use when searching for products, services, and other conveniences in their local area<\/strong>.<\/p>\n<p>When users search for local services, they often use location-specific terms, such as \u201ccar repair shops in Berlin\u201d or \u201caffordable photographers in Tokyo.\u201d One example is the Google search result below, where the local keywords consist of the seed keyword (\u201cIT support services\u201d), keyword modifier (\u201cin\u201d), and location (\u201cNew York\u201d).<\/p>\n<p><img decoding=\"async\" class=\"contentimage alignnone wp-image-35265 size-full\" src=\"https:\/\/www.seobility.net\/wp-content\/uploads\/2025\/07\/Local-SEO-Keyword-Research.png\" alt=\"Local SEO Keyword Research\" width=\"1786\" height=\"988\" srcset=\"https:\/\/www.seobility.net\/wp-content\/uploads\/2025\/07\/Local-SEO-Keyword-Research.png 1786w, https:\/\/www.seobility.net\/wp-content\/uploads\/2025\/07\/Local-SEO-Keyword-Research-768x425.png 768w, https:\/\/www.seobility.net\/wp-content\/uploads\/2025\/07\/Local-SEO-Keyword-Research-1536x850.png 1536w\" sizes=\"(max-width: 1786px) 100vw, 1786px\" \/><\/p>\n<p>When talking about local search, it\u2019s also important to understand the difference between <strong>explicit and implicit search<\/strong>.<\/p>\n<p><strong>Explicit search<\/strong> is when the user consciously gives the search a specific geographic focus with terms like \u201cin New York.\u201d The search shown above, \u201cIT support services in New York,\u201d is an example of explicit search.<\/p>\n<p><strong>Implicit search<\/strong>, on the other hand, is when the user doesn\u2019t specify a location, but still intends to find something nearby. An example might include a search like \u201cbarber shops\u201d: While no location is mentioned, it\u2019s clear that nearly all users searching for \u201cbarber shops\u201d are primarily interested in barbers in their own city, not in another country or on another continent. Here\u2019s an example of implicit search:<\/p>\n<p><img decoding=\"async\" class=\"contentimage alignnone wp-image-35268 size-full\" src=\"https:\/\/www.seobility.net\/wp-content\/uploads\/2025\/07\/explicit-and-implicit-search.png\" alt=\"explicit and implicit search\" width=\"1652\" height=\"1164\" srcset=\"https:\/\/www.seobility.net\/wp-content\/uploads\/2025\/07\/explicit-and-implicit-search.png 1652w, https:\/\/www.seobility.net\/wp-content\/uploads\/2025\/07\/explicit-and-implicit-search-768x541.png 768w, https:\/\/www.seobility.net\/wp-content\/uploads\/2025\/07\/explicit-and-implicit-search-1536x1082.png 1536w\" sizes=\"(max-width: 1652px) 100vw, 1652px\" \/><\/p>\n<p>Just as there are explicit and implicit searches, there are also explicit (or local) keywords and implicit (general) keywords that imply a local search intent. When you search for local keywords to target, <strong>start by looking for explicit keywords<\/strong>, as they\u2019re easier to identify.<\/p>\n<p>By using factors like past search history, the user\u2019s location, and the type of business being searched for, Google has gotten pretty good at determining local intent, regardless of whether the search is explicit or implicit.<\/p>\n<p>This means that if you rank for explicit keywords and take care of other <a href=\"https:\/\/www.seobility.net\/en\/blog\/local-seo-ranking-factors\/\" target=\"_blank\" rel=\"noopener\">local SEO ranking factors<\/a>, you\u2019ll most likely rank for the implicit keywords as well.<\/p>\n<p>However, depending on the size of your town or city, there might not be enough search volume for explicit keywords. In that case, you need to broaden your search to include implicit keywords. <strong>The best practices for doing keyword research for implicit and explicit keywords differ in some ways<\/strong>, so we\u2019ll go through each of them in the hands-on section.<\/p>\n<h2 id='content-why-local-keyword-research-is-important'>Why local keyword research is important<\/h2>\n<p>When local keyword research is done correctly, it can yield incredible results for your small business. The benefits include:<\/p>\n<p><strong>Better overall search visibility:<\/strong> While your <a href=\"https:\/\/www.seobility.net\/en\/blog\/google-business-profile-optimization\/\" target=\"_blank\" rel=\"noopener\">Google Business Profile<\/a> is important for positioning your business in the <a href=\"https:\/\/www.seobility.net\/en\/wiki\/Local_Pack\" target=\"_blank\" rel=\"noopener\">Local Pack<\/a>, local SEO goes beyond that. Local keyword research helps improve your overall search visibility by promoting it in organic local search results. For example, if you own a renovation company in Madrid, your website can rank for keywords like \u201cRenovation service in Madrid\u201d or \u201chome remodelling service near me\u201d:<\/p>\n<p><img decoding=\"async\" class=\"contentimage alignnone wp-image-35271 size-full\" src=\"https:\/\/www.seobility.net\/wp-content\/uploads\/2025\/07\/Why-Local-Keyword-Research-Is-Important.png\" alt=\"Why Local Keyword Research Is Important\" width=\"1172\" height=\"1083\" srcset=\"https:\/\/www.seobility.net\/wp-content\/uploads\/2025\/07\/Why-Local-Keyword-Research-Is-Important.png 1172w, https:\/\/www.seobility.net\/wp-content\/uploads\/2025\/07\/Why-Local-Keyword-Research-Is-Important-768x710.png 768w\" sizes=\"(max-width: 1172px) 100vw, 1172px\" \/><\/p>\n<ul>\n<li><strong>Deeper understanding of what people search for locally:<\/strong> Understanding what local search queries your customers are making improves your local SEO and your overall understanding of your customers. You might find completely new areas to target with your business.<\/li>\n<li><strong>Higher conversion rates:<\/strong> Local keyword research helps you find the right keywords to target, improving your <a href=\"https:\/\/www.seobility.net\/en\/wiki\/Conversion_Rate\" target=\"_blank\" rel=\"noopener\">conversion rate<\/a>. For example, if you\u2019ve previously only targeted keywords with <a href=\"https:\/\/www.seobility.net\/en\/wiki\/Search_Intent#Informational_intent\" target=\"_blank\" rel=\"noopener\">informational intent<\/a>, finding commercial intent keywords helps you find customers who are ready to buy.<\/li>\n<li><strong>Stronger local authority:<\/strong> With the <a href=\"https:\/\/www.seobility.net\/en\/blog\/ai-powered-search\/\" target=\"_blank\" rel=\"noopener\">rise of AI tools<\/a> and social media to search for local businesses, it\u2019s easy to underestimate the importance of building your local authority through SEO. Despite these recent changes, <a href=\"https:\/\/www.soci.ai\/insights\/consumer-behavior-index\/\" target=\"_blank\" rel=\"noopener\">80% of consumers<\/a> still think of Google as the primary channel for searching online, so building local authority remains important.<\/li>\n<\/ul>\n<h2 id='content-how-to-do-local-keyword-research'>How to do local keyword research<\/h2>\n<p>Before we look at each step of local keyword research in more detail, let&#8217;s take a look at the overall process.<\/p>\n<p>In its simplest form, local keyword research consists of four steps:<\/p>\n<ul>\n<li><strong>Step 1: Make a list of potential keywords.<\/strong> Based on your business&#8217;s goals, create a list of potential keywords. Start by identifying your business&#8217;s core themes (such as \u201ccleaning service\u201d) and combining them with keyword and location modifiers.<\/li>\n<li><strong>Step 2: Validate local keywords to target. <\/strong>By itself, a list of keywords isn\u2019t enough to succeed with local SEO. You need to validate the list using keyword research tools, Google\u2019s free tools and resources, or by doing a competitor analysis.<\/li>\n<li><strong>Step 3: Look at local metrics and prioritize keywords. <\/strong>Local keyword metrics, such as the competition level, search volume, cost per click (<a href=\"https:\/\/www.seobility.net\/en\/wiki\/Pay-per-Click_(PPC)\" target=\"_blank\" rel=\"noopener\">CPC<\/a>), and search intent, help you decide which keywords are worth your effort.<\/li>\n<li><strong>Step 4: Add keywords to your website. <\/strong>In SEO, the process of keyword mapping involves adding keywords to the appropriate pages, meta descriptions, URLs, and body content. If you don\u2019t have a page for a specific keyword, you can create a new product page, landing page, or blog page for it.<\/li>\n<li><strong>Step 5: Add keywords to your Google Business Profile.<\/strong> To improve your Google Business Profile rankings, you can add local keywords to the business description, categories, Q&amp;A sections, and service and product pages.<\/li>\n<\/ul>\n<p>After taking these five steps, it\u2019s important to track your local keywords. And if you operate in multiple locations, you\u2019ll need to conduct additional research for each location. We\u2019ll touch on these topics after looking at each of the five steps in detail.<\/p>\n<h3>Step 1: Make a List of Potential Keywords<\/h3>\n<p>Your keyword research for local SEO should start with a simple question: What am I trying to optimize for? As a local business owner, you know your goals best.<\/p>\n<p><strong>A good place to start is to prepare a list of potential keywords to target. <\/strong>You can begin the process by simply identifying your business\u2019s seed keywords.<\/p>\n<h4>Discover your seed keywords<\/h4>\n<p>Think of seed keywords as the key areas your local business revolves around. For example, if you run a business selling computers, your seed keywords could be &#8220;Mac laptops,&#8221; &#8220;Windows laptops,&#8221; and &#8220;desktop computers.&#8221;<\/p>\n<p><strong>Seed keywords are <\/strong><a href=\"https:\/\/www.seobility.net\/en\/wiki\/Keyword#:~:text=long%2Dtail%20keywords.-,Short%2Dtail%20keywords,-Figure%3A%20Keywords\" target=\"_blank\" rel=\"noopener\"><strong>short-tail keywords<\/strong><\/a><strong> (a maximum of three words) that are often high-volume and highly competitive.<\/strong> After finding the seed keywords, the aim is to combine them with keyword modifiers and local modifiers.<\/p>\n<p>To identify your seed keywords, you can do the following:<\/p>\n<ul>\n<li><strong>Brainstorm: <\/strong>Start listing your business&#8217;s core themes. Think of questions such as who the primary target groups for your products or services are, what these people\u2019s needs are, and how they search for what you&#8217;re offering.<\/li>\n<li><strong>Talk to customers:<\/strong> You can review previous customer conversations and have new ones to identify customers&#8217; problems that need to be solved. For example, if your local business sells laptops and your customers constantly complain about the need to fix their laptops, one of your seed keywords could be \u201claptop maintenance.\u201d<\/li>\n<li><strong>Look at Google Search Console data:<\/strong> If your website already has traffic and Google Search Console is set up, analyze your search result data to find seed keywords. In the \u201cSearch results\u201d tab, go to the \u201cQueries\u201d section and sort by \u201cClicks.\u201d That will show you the queries that are driving the most organic search traffic to your site. These queries can give you great ideas for other keywords to target.<img decoding=\"async\" class=\"contentimage alignnone wp-image-35274 size-full\" src=\"https:\/\/www.seobility.net\/wp-content\/uploads\/2025\/07\/keywords-to-target.png\" alt=\"keywords to target\" width=\"1769\" height=\"572\" srcset=\"https:\/\/www.seobility.net\/wp-content\/uploads\/2025\/07\/keywords-to-target.png 1769w, https:\/\/www.seobility.net\/wp-content\/uploads\/2025\/07\/keywords-to-target-768x248.png 768w, https:\/\/www.seobility.net\/wp-content\/uploads\/2025\/07\/keywords-to-target-1536x497.png 1536w\" sizes=\"(max-width: 1769px) 100vw, 1769px\" \/><\/li>\n<li><strong>Read forums and social media:<\/strong> Forums such as Reddit and Quora and social media platforms can help you find common topics and phrases people are using to discuss products and services similar to yours.<\/li>\n<li><strong>Read customer reviews:<\/strong> Customer reviews can be a good source of keywords. For example, if a customer mentions that your bakery offers &#8220;the best pastries in town,&#8221; it could be a potential keyword to target.<\/li>\n<\/ul>\n<h4>Add location modifiers to your seed keywords<\/h4>\n<p>Once you have identified your seed keywords, you can continue by adding location modifiers. <strong>Location modifiers are terms that indicate local intent.<\/strong> Consumers often search for local businesses using additional terms like \u201cin New York,\u201d \u201cnearby,\u201d or \u201cnear me.\u201d<\/p>\n<p>To add a location modifier, <strong>combine your seed keyword and the location or city where you operate.<\/strong> For example:<\/p>\n<ul>\n<li>\u201cPlumbing services in Chicago\u201d<\/li>\n<li>\u201cConstruction companies in Zurich\u201d<\/li>\n<li>\u201cLibraries in Lisbon\u201d<\/li>\n<\/ul>\n<p>This will let keyword research tools validate whether there is demand for the keyword and suggest related keyword variations.<\/p>\n<h3>Step 2: Validate Local Keywords to Target<\/h3>\n<p>You might have a list of potential keywords, but you don\u2019t have proof that your customers are searching for them. You still need to validate your keywords.<\/p>\n<p><strong>To do this, you can use a number of strategies, including keyword research tools, Google\u2019s free tools and resources, or a competitor analysis.<\/strong> Below, we\u2019ve broken down each of these options.<\/p>\n<h4>Use keyword research tools<\/h4>\n<p>Keyword research tools can be used to find both explicit and implicit keywords. To validate your keywords, start by entering them into Seobility\u2019s<a href=\"https:\/\/www.seobility.net\/en\/keyword-research-tool\/\" target=\"_blank\" rel=\"noopener\"> Keyword Research Tool<\/a>. In our example, we\u2019ll use the keyword \u201cBest accounting services in New York\u201d:<\/p>\n<p><img decoding=\"async\" class=\"contentimage alignnone wp-image-35277 size-full\" src=\"https:\/\/www.seobility.net\/wp-content\/uploads\/2025\/07\/Use-keyword-research-tools.png\" alt=\"Use keyword research tools\" width=\"650\" height=\"355\" \/><\/p>\n<p>After clicking on the \u201cKeyword Research\u201d button, you will see <strong>a list of keyword ideas pop up:<\/strong><\/p>\n<p><img decoding=\"async\" class=\"contentimage alignnone wp-image-35280 size-full\" src=\"https:\/\/www.seobility.net\/wp-content\/uploads\/2025\/07\/list-of-keyword-ideas.png\" alt=\"list of keyword ideas \" width=\"1275\" height=\"766\" srcset=\"https:\/\/www.seobility.net\/wp-content\/uploads\/2025\/07\/list-of-keyword-ideas.png 1275w, https:\/\/www.seobility.net\/wp-content\/uploads\/2025\/07\/list-of-keyword-ideas-768x461.png 768w\" sizes=\"(max-width: 1275px) 100vw, 1275px\" \/><\/p>\n<p>The keyword ideas are divided into different tabs, including Google&#8217;s &#8220;People also ask&#8221; and &#8220;Similar searches&#8221; (more on that later).<\/p>\n<p>The results may include many slightly different variations of similar keywords. For example, \u201cbest accounting firms NYC,\u201d \u201ctop accounting firms NYC,\u201d and \u201cbest accounting firms in New York.\u201d <strong>While these are different keywords, they all target the same <\/strong><a href=\"https:\/\/www.seobility.net\/en\/blog\/search-intent-optimization\/\" target=\"_blank\" rel=\"noopener\"><strong>search intent<\/strong><\/a><strong> (people looking for accounting firms in New York).<\/strong><\/p>\n<p>These keywords also generally have the same <a href=\"https:\/\/www.seobility.net\/en\/wiki\/SERP\" target=\"_blank\" rel=\"noopener\">SERP results<\/a>. For example, if we search for both \u201cbest accounting firms NYC\u201d and \u201ctop accounting firms NYC,\u201d we can see that the search results are the same.<\/p>\n<p><img decoding=\"async\" class=\"contentimage alignnone wp-image-35283 size-full\" src=\"https:\/\/www.seobility.net\/wp-content\/uploads\/2025\/07\/same-SERP-results.png\" alt=\"same SERP results\" width=\"1754\" height=\"1404\" srcset=\"https:\/\/www.seobility.net\/wp-content\/uploads\/2025\/07\/same-SERP-results.png 1754w, https:\/\/www.seobility.net\/wp-content\/uploads\/2025\/07\/same-SERP-results-768x615.png 768w, https:\/\/www.seobility.net\/wp-content\/uploads\/2025\/07\/same-SERP-results-1536x1230.png 1536w\" sizes=\"(max-width: 1754px) 100vw, 1754px\" \/><\/p>\n<p>As a general rule, <strong>keywords that have the same SERP results should be grouped together.<\/strong> Google is smart enough to determine the search intent for keyword variations, so you don&#8217;t have to create separate pages or articles for them.<\/p>\n<p>If you live in a less populous area or small town, the Keyword Research Tool might not give you many results when you enter your seed keyword and location modifier. For example, when we added the keyword &#8220;plumbing services in Hernando County,&#8221; we only got four results:<\/p>\n<p><img decoding=\"async\" class=\"contentimage alignnone wp-image-35286 size-full\" src=\"https:\/\/www.seobility.net\/wp-content\/uploads\/2025\/07\/plumbing-services-in-Hernando-County.png\" alt=\"plumbing services in Hernando County\" width=\"1230\" height=\"470\" srcset=\"https:\/\/www.seobility.net\/wp-content\/uploads\/2025\/07\/plumbing-services-in-Hernando-County.png 1230w, https:\/\/www.seobility.net\/wp-content\/uploads\/2025\/07\/plumbing-services-in-Hernando-County-768x293.png 768w\" sizes=\"(max-width: 1230px) 100vw, 1230px\" \/><\/p>\n<p>When this happens, it doesn&#8217;t necessarily mean people aren&#8217;t searching for services in your area. It may just mean they&#8217;re using implicit keywords, or that the search volume is low. In these cases, <strong>finding implicit keywords is another way to validate local queries to target.<\/strong><\/p>\n<p>However, if you try to look up implicit keywords in a keyword research tool, the estimates will apply to the entire country, or even the whole world. For example, we typed in \u201cplumbers near me,\u201d and the search volume shows over a million search queries per month for each keyword:<\/p>\n<p><img decoding=\"async\" class=\"contentimage alignnone wp-image-35289 size-full\" src=\"https:\/\/www.seobility.net\/wp-content\/uploads\/2025\/07\/plumbers-near-me.png\" alt=\"plumbers near me\" width=\"1233\" height=\"597\" srcset=\"https:\/\/www.seobility.net\/wp-content\/uploads\/2025\/07\/plumbers-near-me.png 1233w, https:\/\/www.seobility.net\/wp-content\/uploads\/2025\/07\/plumbers-near-me-768x372.png 768w\" sizes=\"(max-width: 1233px) 100vw, 1233px\" \/><\/p>\n<p>For this reason, <strong>Google Keyword Planner is the best tool for validating implicit keywords, as it allows filtering by more specific locations.<\/strong> We\u2019ll cover how to use it next.<\/p>\n<h4>Use Google Keyword Planner<\/h4>\n<p>Google Keyword Planner is a great option for validating implicit local searches.<\/p>\n<p>To use Google Keyword Planner, you need to have your Google Ads account set up. In the dashboard, type in your potential keywords. Since Google Keyword Planner uses your location to spot keyword opportunities, typing in your seed keyword is often enough.<\/p>\n<p>We\u2019ll use the keyword \u201cbarber shops\u201d as an example. After typing it in, <strong>Google suggests several keyword ideas:<\/strong><\/p>\n<p><img decoding=\"async\" class=\"contentimage alignnone wp-image-35292 size-full\" src=\"https:\/\/www.seobility.net\/wp-content\/uploads\/2025\/07\/Google-Keyword-Planner.png\" alt=\"Google Keyword Planner\" width=\"1904\" height=\"956\" srcset=\"https:\/\/www.seobility.net\/wp-content\/uploads\/2025\/07\/Google-Keyword-Planner.png 1904w, https:\/\/www.seobility.net\/wp-content\/uploads\/2025\/07\/Google-Keyword-Planner-768x386.png 768w, https:\/\/www.seobility.net\/wp-content\/uploads\/2025\/07\/Google-Keyword-Planner-1536x771.png 1536w\" sizes=\"(max-width: 1904px) 100vw, 1904px\" \/><\/p>\n<p>As you can see, <strong>Google Keyword Planner is capable of spotting local search trends.<\/strong> In the above example, you can see implicit local keywords like \u201cbarbershops near me\u201d and \u201chaircut near me\u201d.<\/p>\n<p>From here, we\u2019ll pick all the relevant keywords for our local business. By clicking on \u201cAdd keyword to create plan,\u201d you can save these keywords for later analysis or for creating ad campaigns.<\/p>\n<p><img decoding=\"async\" class=\"contentimage alignnone wp-image-35295 size-full\" src=\"https:\/\/www.seobility.net\/wp-content\/uploads\/2025\/07\/Add-keyword-to-create-plan.png\" alt=\"Add keyword to create plan\" width=\"2048\" height=\"1062\" srcset=\"https:\/\/www.seobility.net\/wp-content\/uploads\/2025\/07\/Add-keyword-to-create-plan.png 2048w, https:\/\/www.seobility.net\/wp-content\/uploads\/2025\/07\/Add-keyword-to-create-plan-768x398.png 768w, https:\/\/www.seobility.net\/wp-content\/uploads\/2025\/07\/Add-keyword-to-create-plan-1536x797.png 1536w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/><\/p>\n<p>Alternatively, you can enter your website URL into Google Keyword Planner to discover new keyword opportunities:<\/p>\n<p><img decoding=\"async\" class=\"contentimage alignnone wp-image-35298 size-full\" src=\"https:\/\/www.seobility.net\/wp-content\/uploads\/2025\/07\/discover-new-keyword-opportunities.png\" alt=\"discover new keyword opportunities\" width=\"1734\" height=\"822\" srcset=\"https:\/\/www.seobility.net\/wp-content\/uploads\/2025\/07\/discover-new-keyword-opportunities.png 1734w, https:\/\/www.seobility.net\/wp-content\/uploads\/2025\/07\/discover-new-keyword-opportunities-768x364.png 768w, https:\/\/www.seobility.net\/wp-content\/uploads\/2025\/07\/discover-new-keyword-opportunities-1536x728.png 1536w\" sizes=\"(max-width: 1734px) 100vw, 1734px\" \/><\/p>\n<h4>Use Google Search Console<\/h4>\n<p>If your website already has some traffic, <strong>you can use Google Search Console (GSC) to validate your keywords and discover new opportunities.<\/strong><\/p>\n<p>Head to the \u201cSearch results\u201d tab on your GSC dashboard to get started. You\u2019ll see a search performance report displaying total clicks, impressions, CTR, and average position.<\/p>\n<p>Scroll down to the \u201cQueries\u201d section and sort by \u201cClicks\u201d to see which queries drive the most traffic to your website.<\/p>\n<p><img decoding=\"async\" class=\"contentimage alignnone wp-image-35301 size-full\" src=\"https:\/\/www.seobility.net\/wp-content\/uploads\/2025\/07\/Google-Search-Console.png\" alt=\"Google Search Console\" width=\"1769\" height=\"572\" srcset=\"https:\/\/www.seobility.net\/wp-content\/uploads\/2025\/07\/Google-Search-Console.png 1769w, https:\/\/www.seobility.net\/wp-content\/uploads\/2025\/07\/Google-Search-Console-768x248.png 768w, https:\/\/www.seobility.net\/wp-content\/uploads\/2025\/07\/Google-Search-Console-1536x497.png 1536w\" sizes=\"(max-width: 1769px) 100vw, 1769px\" \/><\/p>\n<p>These terms are your highest-performing keywords, and you can use them to discover more keyword opportunities. <strong>You can make a list of these keywords to use for further analysis in Seobility\u2019s Keyword Research Tool.<\/strong><\/p>\n<p>Type in your keyword on the \u201cKeyword\u201d tab and select one of the filters in the \u201cAnalysis\u201d tab, such as \u201cSimilar keywords.\u201d You can browse through all the tabs to find new ideas.<\/p>\n<p><img decoding=\"async\" class=\"contentimage alignnone wp-image-35304 size-full\" src=\"https:\/\/www.seobility.net\/wp-content\/uploads\/2025\/07\/Analysis-tab.png\" alt=\"Analysis tab\" width=\"1242\" height=\"444\" srcset=\"https:\/\/www.seobility.net\/wp-content\/uploads\/2025\/07\/Analysis-tab.png 1242w, https:\/\/www.seobility.net\/wp-content\/uploads\/2025\/07\/Analysis-tab-768x275.png 768w\" sizes=\"(max-width: 1242px) 100vw, 1242px\" \/><\/p>\n<h4>Use Google Trends<\/h4>\n<p><strong>Google Trends is a free tool that reveals trending search queries<\/strong> and shows their popularity over time. To use it, type in your seed keyword, which in our example is \u201chome renovation.\u201d<\/p>\n<p>Narrow down the search by adding your country:<\/p>\n<p><img decoding=\"async\" class=\"contentimage alignnone wp-image-35307 size-full\" src=\"https:\/\/www.seobility.net\/wp-content\/uploads\/2025\/07\/Google-Trends.png\" alt=\"Google Trends\" width=\"1912\" height=\"356\" srcset=\"https:\/\/www.seobility.net\/wp-content\/uploads\/2025\/07\/Google-Trends.png 1912w, https:\/\/www.seobility.net\/wp-content\/uploads\/2025\/07\/Google-Trends-768x143.png 768w, https:\/\/www.seobility.net\/wp-content\/uploads\/2025\/07\/Google-Trends-1536x286.png 1536w\" sizes=\"(max-width: 1912px) 100vw, 1912px\" \/><\/p>\n<p>Now you have a few different sections to analyze. You can scroll down to the \u201cInterest by region\u201d section and narrow it down by \u201cCity\u201d to see more local trends.<\/p>\n<p>The other two sections to look at are the \u201cRelated topics\u201d and \u201cRelated queries.\u201d<\/p>\n<p><img decoding=\"async\" class=\"contentimage alignnone wp-image-35310 size-full\" src=\"https:\/\/www.seobility.net\/wp-content\/uploads\/2025\/07\/Related-topics-and-Related-queries.png\" alt=\"Related topics and Related queries\" width=\"1830\" height=\"676\" srcset=\"https:\/\/www.seobility.net\/wp-content\/uploads\/2025\/07\/Related-topics-and-Related-queries.png 1830w, https:\/\/www.seobility.net\/wp-content\/uploads\/2025\/07\/Related-topics-and-Related-queries-768x284.png 768w, https:\/\/www.seobility.net\/wp-content\/uploads\/2025\/07\/Related-topics-and-Related-queries-1536x567.png 1536w\" sizes=\"(max-width: 1830px) 100vw, 1830px\" \/><\/p>\n<p>These sections are great for discovering trending topics and queries related to your keyword.<\/p>\n<p>Google Trends works best for general keywords, but it often doesn\u2019t show much data for <a href=\"https:\/\/www.seobility.net\/en\/wiki\/Long_Tail\" target=\"_blank\" rel=\"noopener\">long-tail keywords<\/a>. For this reason, it\u2019s best used for idea generation rather than precise keyword research.<\/p>\n<p>You can add the keywords you discovered from Google Trends to your keyword research tool for further analysis.<\/p>\n<h4>Use the \u201cPeople also search\u201d and \u201cPeople also ask\u201d tabs<\/h4>\n<p><strong>Google\u2019s \u201cPeople also search\u201d and \u201cPeople also ask\u201d tabs provide additional local keyword ideas<\/strong> for your website and Google Business Profile.<\/p>\n<p>To find the \u201cPeople also search\u201d section, type your seed keyword into Google and scroll to the bottom. You will see a list of searches related to your seed keyword:<\/p>\n<p><img decoding=\"async\" class=\"contentimage alignnone wp-image-35313 size-full\" src=\"https:\/\/www.seobility.net\/wp-content\/uploads\/2025\/07\/related-to-your-seed-keyword.png\" alt=\"related to your seed keyword\" width=\"955\" height=\"380\" srcset=\"https:\/\/www.seobility.net\/wp-content\/uploads\/2025\/07\/related-to-your-seed-keyword.png 955w, https:\/\/www.seobility.net\/wp-content\/uploads\/2025\/07\/related-to-your-seed-keyword-768x306.png 768w\" sizes=\"(max-width: 955px) 100vw, 955px\" \/><\/p>\n<p>The SERP also contains a section called &#8220;People also ask&#8221; that has related questions:<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-35316 contentimage\" src=\"https:\/\/www.seobility.net\/wp-content\/uploads\/2025\/07\/People-also-ask.png\" alt=\"People also ask\" width=\"922\" height=\"386\" srcset=\"https:\/\/www.seobility.net\/wp-content\/uploads\/2025\/07\/People-also-ask.png 922w, https:\/\/www.seobility.net\/wp-content\/uploads\/2025\/07\/People-also-ask-768x322.png 768w\" sizes=\"(max-width: 922px) 100vw, 922px\" \/><\/p>\n<p>If a question is in this section, it means many people are searching for it, which can help you validate your existing keywords.<\/p>\n<p>You don\u2019t have to use Google to find these keywords. In Seobility\u2019s Keyword Research tool, <strong>select the \u201cPeople also ask\u201d and \u201cSimilar searches\u201d tabs to find this data:<\/strong><\/p>\n<p><img decoding=\"async\" class=\"contentimage alignnone wp-image-35319 size-full\" src=\"https:\/\/www.seobility.net\/wp-content\/uploads\/2025\/07\/Similar-searches-tab.png\" alt=\"Similar searches tab\" width=\"1229\" height=\"488\" srcset=\"https:\/\/www.seobility.net\/wp-content\/uploads\/2025\/07\/Similar-searches-tab.png 1229w, https:\/\/www.seobility.net\/wp-content\/uploads\/2025\/07\/Similar-searches-tab-768x305.png 768w\" sizes=\"(max-width: 1229px) 100vw, 1229px\" \/><\/p>\n<h4>Do a competitor analysis<\/h4>\n<p>Another way to validate your keywords and find new ones is to do a competitor analysis. <strong>Competitor analysis will reveal what keywords your top competitors are targeting<\/strong> and how much traffic they\u2019re getting from them.<\/p>\n<p>To do this, use the \u201cCompetitor analysis\u201d function of the Seobility Keyword Research Tool. Type in your domain and your main competitor. In the \u201cAnalysis\u201d section, select \u201cGap\u201d to find content gaps.<\/p>\n<p><img decoding=\"async\" class=\"contentimage alignnone wp-image-35322 size-full\" src=\"https:\/\/www.seobility.net\/wp-content\/uploads\/2025\/07\/competitor-analysis.png\" alt=\"competitor analysis\" width=\"754\" height=\"476\" \/><\/p>\n<p>After you click the \u201cKeyword Research\u201d button, you will get a list of keywords your competitor ranks for, but you don\u2019t. In our case, we found over 300 new keyword possibilities:<\/p>\n<p><img decoding=\"async\" class=\"contentimage alignnone wp-image-35325 size-full\" src=\"https:\/\/www.seobility.net\/wp-content\/uploads\/2025\/07\/keyword-possibilities.png\" alt=\"keyword possibilities\" width=\"1227\" height=\"758\" srcset=\"https:\/\/www.seobility.net\/wp-content\/uploads\/2025\/07\/keyword-possibilities.png 1227w, https:\/\/www.seobility.net\/wp-content\/uploads\/2025\/07\/keyword-possibilities-768x474.png 768w\" sizes=\"(max-width: 1227px) 100vw, 1227px\" \/><\/p>\n<p>If the \u201cCompetitor analysis\u201d tool doesn\u2019t provide you with enough information, <strong>you can get even more data on your local competitors in the \u201cURL\/Domain\u201d tab.<\/strong> Here you can see all of the keywords your competitors rank for. In this example, the page provided 1000+ additional keyword ideas:<\/p>\n<p><img decoding=\"async\" class=\"contentimage alignnone wp-image-35328 size-full\" src=\"https:\/\/www.seobility.net\/wp-content\/uploads\/2025\/07\/URL-Domain-tab.png\" alt=\"URL Domain tab\" width=\"1229\" height=\"967\" srcset=\"https:\/\/www.seobility.net\/wp-content\/uploads\/2025\/07\/URL-Domain-tab.png 1229w, https:\/\/www.seobility.net\/wp-content\/uploads\/2025\/07\/URL-Domain-tab-768x604.png 768w\" sizes=\"(max-width: 1229px) 100vw, 1229px\" \/><\/p>\n<h3>Step 3: Look At Local Metrics and Prioritize Keywords<\/h3>\n<p>After you have your list of validated local keywords, it\u2019s time to look at the metrics and prioritize them. Not all keywords are equally important, so you should prioritize the ones that will gain traction and bring new customers to your business.<\/p>\n<p>Let\u2019s look at each of the key metrics you should look at.<\/p>\n<h4>Analyze search intent<\/h4>\n<p>We already touched on search intent, but let&#8217;s expand on it a bit more. <strong>People primarily search for information about a topic for four reasons: informational, navigational, commercial, and transactional.<\/strong><\/p>\n<p><img decoding=\"async\" class=\"contentimage alignnone wp-image-35331 size-full\" src=\"https:\/\/www.seobility.net\/wp-content\/uploads\/2025\/07\/Analyze-search-intent.png\" alt=\"Analyze search intent\" width=\"450\" height=\"340\" \/><\/p>\n<p>Most <strong>local SEO keywords fall under the commercial, navigational, and transactional categories<\/strong> since these keywords target people who are searching for a specific website, searching for products or services, or are ready to make a purchase.<\/p>\n<p>With Seobility, you can see the search intent for each keyword. Type a keyword into the Keyword Research Tool and look for the \u201cIntent\u201d tab. Each keyword has its main search intent displayed, which helps you select keywords to target and what kind of content you need to create to rank for them. You can learn more about this in our <a href=\"https:\/\/www.seobility.net\/en\/blog\/search-intent-optimization\/\" target=\"_blank\" rel=\"noopener\">guide on search intent optimization<\/a>.<\/p>\n<p><img decoding=\"async\" class=\"contentimage alignnone wp-image-35334 size-full\" src=\"https:\/\/www.seobility.net\/wp-content\/uploads\/2025\/07\/guide-on-search-intent-optimization.png\" alt=\"guide on search intent optimization\" width=\"1230\" height=\"652\" srcset=\"https:\/\/www.seobility.net\/wp-content\/uploads\/2025\/07\/guide-on-search-intent-optimization.png 1230w, https:\/\/www.seobility.net\/wp-content\/uploads\/2025\/07\/guide-on-search-intent-optimization-768x407.png 768w\" sizes=\"(max-width: 1230px) 100vw, 1230px\" \/><\/p>\n<h4>Look at the search volume<\/h4>\n<p><strong>Search volume refers to the number of people searching for the keyword each month<\/strong>. The higher the search volume, the bigger the traffic opportunity is.<\/p>\n<p>In the Keyword Research Tool, the \u201cVolume\u201d tab indicates the average number of searches per month.<\/p>\n<p><img decoding=\"async\" class=\"contentimage alignnone wp-image-35337 size-full\" src=\"https:\/\/www.seobility.net\/wp-content\/uploads\/2025\/07\/search-volume.png\" alt=\"search volume\" width=\"1230\" height=\"652\" srcset=\"https:\/\/www.seobility.net\/wp-content\/uploads\/2025\/07\/search-volume.png 1230w, https:\/\/www.seobility.net\/wp-content\/uploads\/2025\/07\/search-volume-768x407.png 768w\" sizes=\"(max-width: 1230px) 100vw, 1230px\" \/><\/p>\n<p>High search volume keywords are often more competitive, but not always. This is why it\u2019s worth looking specifically at the level of competition.<\/p>\n<h4>Check competition levels<\/h4>\n<p>Seobility\u2019s Keyword Research tool categorises the competition level as high, medium, or low. <strong>The competition level indicates how competitive a keyword is in Google Ads.<\/strong> However, it can also be an indicator of the general level of competition, including in organic search.<\/p>\n<p><img decoding=\"async\" class=\"contentimage alignnone wp-image-35340 size-full\" src=\"https:\/\/www.seobility.net\/wp-content\/uploads\/2025\/07\/Check-competition-levels.png\" alt=\"Check competition levels\" width=\"1230\" height=\"652\" srcset=\"https:\/\/www.seobility.net\/wp-content\/uploads\/2025\/07\/Check-competition-levels.png 1230w, https:\/\/www.seobility.net\/wp-content\/uploads\/2025\/07\/Check-competition-levels-768x407.png 768w\" sizes=\"(max-width: 1230px) 100vw, 1230px\" \/><\/p>\n<p>If you\u2019re just starting out with local SEO, we recommend looking for keywords with low competition, as this gives you a better chance to rank for them.<\/p>\n<h4>Consider CPC for paid ads<\/h4>\n<p><a href=\"https:\/\/www.seobility.net\/en\/wiki\/Pay-per-Click_(PPC)\" target=\"_blank\" rel=\"noopener\">Cost-per-click (CPC)<\/a> is the estimated cost of a web ad in Google Ads. <strong>It\u2019s the cost of a user clicking on your ad in the search results<\/strong>. Generally, a high CPC indicates strong commercial intent.<\/p>\n<p>You can see the cost-per-click in the \u201cCPC\u201d tab in the Keyword Research Tool. The CPC is often highest for transactional, navigational, and commercial keywords.<\/p>\n<p><img decoding=\"async\" class=\"contentimage alignnone wp-image-35343 size-full\" src=\"https:\/\/www.seobility.net\/wp-content\/uploads\/2025\/07\/cost-per-click.png\" alt=\"cost-per-click\" width=\"1230\" height=\"652\" srcset=\"https:\/\/www.seobility.net\/wp-content\/uploads\/2025\/07\/cost-per-click.png 1230w, https:\/\/www.seobility.net\/wp-content\/uploads\/2025\/07\/cost-per-click-768x407.png 768w\" sizes=\"(max-width: 1230px) 100vw, 1230px\" \/><\/p>\n<h4>Check competitor backlinks<\/h4>\n<p><a href=\"https:\/\/www.seobility.net\/en\/wiki\/Backlinks\" target=\"_blank\" rel=\"noopener\">Backlinks<\/a> are another local SEO ranking factor. <strong>If your competitors have a high number of backlinks for the local keywords you\u2019re trying to rank for, they have an advantage over you.<\/strong><\/p>\n<p>For this reason, check the number of backlinks your competitors have for the keywords you\u2019re targeting. To do this, click on the \u201cTop 10\u201d button in Seobility\u2019s Keyword Research tool to see the top results for a specific keyword:<\/p>\n<p><img decoding=\"async\" class=\"contentimage alignnone wp-image-35346 size-full\" src=\"https:\/\/www.seobility.net\/wp-content\/uploads\/2025\/07\/competitor-backlinks.png\" alt=\"competitor backlinks\" width=\"859\" height=\"388\" srcset=\"https:\/\/www.seobility.net\/wp-content\/uploads\/2025\/07\/competitor-backlinks.png 859w, https:\/\/www.seobility.net\/wp-content\/uploads\/2025\/07\/competitor-backlinks-768x347.png 768w\" sizes=\"(max-width: 859px) 100vw, 859px\" \/><\/p>\n<p>Once you click it, you\u2019ll see the top 10 organic results for the keyword, including the number of backlinks each competitor has:<\/p>\n<p><img decoding=\"async\" class=\"contentimage alignnone wp-image-35349 size-full\" src=\"https:\/\/www.seobility.net\/wp-content\/uploads\/2025\/07\/number-of-backlinks.png\" alt=\"number of backlinks \" width=\"1197\" height=\"820\" srcset=\"https:\/\/www.seobility.net\/wp-content\/uploads\/2025\/07\/number-of-backlinks.png 1197w, https:\/\/www.seobility.net\/wp-content\/uploads\/2025\/07\/number-of-backlinks-768x526.png 768w\" sizes=\"(max-width: 1197px) 100vw, 1197px\" \/><\/p>\n<p>If you want to find out where your competitors&#8217; backlinks come from, copy the site URL and paste it into <a href=\"https:\/\/www.seobility.net\/en\/backlinkchecker\/\" target=\"_blank\" rel=\"noopener\">Seobility&#8217;s Backlink Checker<\/a>.<\/p>\n<p><img decoding=\"async\" class=\"contentimage alignnone wp-image-35352 size-full\" src=\"https:\/\/www.seobility.net\/wp-content\/uploads\/2025\/07\/Seobilitys-Backlink-Checker.png\" alt=\"Seobilitys Backlink Checker\" width=\"1239\" height=\"911\" srcset=\"https:\/\/www.seobility.net\/wp-content\/uploads\/2025\/07\/Seobilitys-Backlink-Checker.png 1239w, https:\/\/www.seobility.net\/wp-content\/uploads\/2025\/07\/Seobilitys-Backlink-Checker-768x565.png 768w\" sizes=\"(max-width: 1239px) 100vw, 1239px\" \/><\/p>\n<p><strong>This can help you discover new backlink opportunities for your business.<\/strong> You may find that your competitors have gotten links from sources like local news, business directories, or industry blogs, which you can also target.<\/p>\n<p><strong>Tip:<\/strong> For more information on building backlinks for your business, read our <a href=\"https:\/\/www.seobility.net\/en\/blog\/local-link-building\/\" target=\"_blank\" rel=\"noopener\">local link building guide<\/a>.<\/p>\n<h3>Step 4: Add Keywords To Your Website<\/h3>\n<p>Once you have validated and prioritized your local keywords, <strong>it\u2019s time to map them out and create a content plan.<\/strong><\/p>\n<p>This involves four steps:<\/p>\n<ul>\n<li><strong>Assign keywords to relevant pages:<\/strong> Your first step should be to check which keywords can be targeted on existing pages. A good rule of thumb is to use a keyword on a page if the topic naturally fits within the content and the page already ranks (or could rank) for similar terms. Each page should focus on a primary keyword and a few closely related variations to avoid <a href=\"https:\/\/www.seobility.net\/en\/wiki\/Keyword_Cannibalization\" target=\"_blank\" rel=\"noopener\">keyword cannibalization<\/a> and improve your rankings. You can naturally add related keyword variations to the content or create a new section with a subheading.<\/li>\n<li><strong>Create new pages if necessary:<\/strong> If a keyword introduces a distinct topic, such as a new product, service, or blog topic, and it doesn\u2019t fit well on any existing page, it\u2019s best to create a new page. For example, if you have a general \u201cfitness programs\u201d page but want to rank for \u201clocal yoga classes,\u201d it\u2019s better to create a new page, as the two topics are quite different. If you\u2019re not sure whether two keywords should be covered on one or two pages, you can also compare the SERPs for both keywords. If they mostly show the same results, you may not need to create separate pages for them.<\/li>\n<li><strong>Optimize page titles and headings:<\/strong> Use your main keyword naturally in the <a href=\"https:\/\/www.seobility.net\/en\/wiki\/Meta_Title\" target=\"_blank\" rel=\"noopener\">page titles<\/a> and headings. Keep them clear and readable, and avoid keyword stuffing.<\/li>\n<li><strong>Optimize URLs and meta descriptions:<\/strong> When relevant, include your primary keyword in your URLs and meta descriptions. For more information, read our article on <a href=\"https:\/\/www.seobility.net\/en\/wiki\/SEO-friendly_URLs\" target=\"_blank\" rel=\"noopener\">SEO-friendly URLs<\/a> and <a href=\"https:\/\/www.seobility.net\/en\/blog\/meta-descriptions\/\" target=\"_blank\" rel=\"noopener\">SEO meta descriptions<\/a>.<\/li>\n<\/ul>\n<h3>Step 5: Add Keywords To Your Google Business Profile<\/h3>\n<p>You can improve your Google Business Profile (GBP) rankings by adding your newly discovered keywords. We created a GBP for our imaginary business to show you the exact steps.<\/p>\n<p>There are six primary places to add your keywords in GBP:<\/p>\n<ol>\n<li><strong>Business description: <\/strong>The first place to add your local keywords is your business description. Go to your GPB admin dashboard and click on \u201cEdit profile\u201d and \u201cDescribe\u201d to find your business description. For our example, we added the keywords \u201cbest bakery in town,\u201d \u201cbaked pastries,\u201d and \u201cartisanal bread.\u201d The business description should be reserved for the most important keywords that are directly related to your core business.<img decoding=\"async\" class=\"contentimage alignnone wp-image-35355 size-full\" src=\"https:\/\/www.seobility.net\/wp-content\/uploads\/2025\/07\/Business-description.png\" alt=\"Business description\" width=\"1328\" height=\"472\" srcset=\"https:\/\/www.seobility.net\/wp-content\/uploads\/2025\/07\/Business-description.png 1328w, https:\/\/www.seobility.net\/wp-content\/uploads\/2025\/07\/Business-description-768x273.png 768w\" sizes=\"(max-width: 1328px) 100vw, 1328px\" \/><\/li>\n<li><strong>Business category: <\/strong>When you signed up to GBP, you added a category for your business. However, from the \u201cEdit profile\u201d page, you can add one or more additional categories related to the keywords you discovered. For example, our primary category is \u201cBakery,\u201d but we added two secondary categories, \u201cPastry shop\u201d and \u201cBreakfast restaurant.\u201d<img decoding=\"async\" class=\"contentimage alignnone wp-image-35358 size-full\" src=\"https:\/\/www.seobility.net\/wp-content\/uploads\/2025\/07\/Business-category.png\" alt=\"Business category\" width=\"1348\" height=\"700\" srcset=\"https:\/\/www.seobility.net\/wp-content\/uploads\/2025\/07\/Business-category.png 1348w, https:\/\/www.seobility.net\/wp-content\/uploads\/2025\/07\/Business-category-768x399.png 768w\" sizes=\"(max-width: 1348px) 100vw, 1348px\" \/><\/li>\n<li><strong>Product and service page: <\/strong>Adding keywords to your product and service pages helps both Google and consumers understand what the page is about. To add keywords to product pages, click on \u201cEdit products\u201d from your GBP admin dashboard and add relevant keywords to the title and the product description. To add keywords to your service page, click on \u201cEdit services\u201d and \u201cAdd custom service\u201d from the GBP admin dashboard.<img decoding=\"async\" class=\"contentimage alignnone wp-image-35361 size-full\" src=\"https:\/\/www.seobility.net\/wp-content\/uploads\/2025\/07\/Product-and-service-page.png\" alt=\"Product and service page\" width=\"1162\" height=\"490\" srcset=\"https:\/\/www.seobility.net\/wp-content\/uploads\/2025\/07\/Product-and-service-page.png 1162w, https:\/\/www.seobility.net\/wp-content\/uploads\/2025\/07\/Product-and-service-page-768x324.png 768w\" sizes=\"(max-width: 1162px) 100vw, 1162px\" \/><\/li>\n<\/ol>\n<p>As you add keywords to your GBP (and your website), <strong>avoid keyword stuffing, as it\u2019s <\/strong><a href=\"https:\/\/developers.google.com\/search\/docs\/essentials\/spam-policies#keyword-stuffing\" target=\"_blank\" rel=\"noopener\"><strong>against Google\u2019s guidelines<\/strong><\/a>, and you will be penalized for it. Add keywords where they naturally fit and keep your content clear and user-friendly.<\/p>\n<h2 id='content-how-to-track-your-local-keyword-rankings'>How to track your local keyword rankings<\/h2>\n<p>To track your local keywords, you can use <a href=\"https:\/\/www.seobility.net\/en\/ranking-monitoring\/\" target=\"_blank\" rel=\"noopener\">Seobility\u2019s Ranking Monitoring feature<\/a>. It helps to <strong>monitor rankings for keywords at the city level<\/strong>.<\/p>\n<p>To get started, sign up for Seobility\u2019s Premium plan with a <a href=\"https:\/\/app.seobility.net\/user\/register\">14-day free trial<\/a>. After signing up, you can start monitoring your keywords by clicking on \u201cAdd new keywords\u201d in the Rankings section:<\/p>\n<p><img decoding=\"async\" class=\"contentimage alignnone wp-image-35364 size-full\" src=\"https:\/\/www.seobility.net\/wp-content\/uploads\/2025\/07\/Add-new-keywords.png\" alt=\"Add new keywords\" width=\"1723\" height=\"769\" srcset=\"https:\/\/www.seobility.net\/wp-content\/uploads\/2025\/07\/Add-new-keywords.png 1723w, https:\/\/www.seobility.net\/wp-content\/uploads\/2025\/07\/Add-new-keywords-768x343.png 768w, https:\/\/www.seobility.net\/wp-content\/uploads\/2025\/07\/Add-new-keywords-1536x686.png 1536w\" sizes=\"(max-width: 1723px) 100vw, 1723px\" \/><\/p>\n<p>From the next page, you can select your country and city:<\/p>\n<p><img decoding=\"async\" class=\"contentimage alignnone wp-image-35367 size-full\" src=\"https:\/\/www.seobility.net\/wp-content\/uploads\/2025\/07\/select-country-and-city.png\" alt=\"select country and city\" width=\"1182\" height=\"510\" srcset=\"https:\/\/www.seobility.net\/wp-content\/uploads\/2025\/07\/select-country-and-city.png 1182w, https:\/\/www.seobility.net\/wp-content\/uploads\/2025\/07\/select-country-and-city-768x331.png 768w\" sizes=\"(max-width: 1182px) 100vw, 1182px\" \/><\/p>\n<p>After this, you can <strong>add all the search terms you\u2019d like to monitor.<\/strong><\/p>\n<p><img decoding=\"async\" class=\"contentimage alignnone wp-image-35370 size-full\" src=\"https:\/\/www.seobility.net\/wp-content\/uploads\/2025\/07\/search-terms.png\" alt=\"search terms \" width=\"1182\" height=\"510\" srcset=\"https:\/\/www.seobility.net\/wp-content\/uploads\/2025\/07\/search-terms.png 1182w, https:\/\/www.seobility.net\/wp-content\/uploads\/2025\/07\/search-terms-768x331.png 768w\" sizes=\"(max-width: 1182px) 100vw, 1182px\" \/><\/p>\n<p>Seobility automatically calculates the search volume, competition level, and CPC and starts tracking your positions for each keyword:<\/p>\n<p><img decoding=\"async\" class=\"contentimage alignnone wp-image-35373 size-full\" src=\"https:\/\/www.seobility.net\/wp-content\/uploads\/2025\/07\/tracking-positions.png\" alt=\"tracking positions\" width=\"1176\" height=\"691\" srcset=\"https:\/\/www.seobility.net\/wp-content\/uploads\/2025\/07\/tracking-positions.png 1176w, https:\/\/www.seobility.net\/wp-content\/uploads\/2025\/07\/tracking-positions-768x451.png 768w\" sizes=\"(max-width: 1176px) 100vw, 1176px\" \/><\/p>\n<p>The dashboard updates daily, and you can come back frequently to see how your rankings have changed and if any improvements are necessary. You can always add new keywords by clicking on the \u201cNew keyword\u201d button:<\/p>\n<p><img decoding=\"async\" class=\"contentimage alignnone wp-image-35376 size-full\" src=\"https:\/\/www.seobility.net\/wp-content\/uploads\/2025\/07\/New-keyword-button.png\" alt=\"New keyword button\" width=\"1290\" height=\"589\" srcset=\"https:\/\/www.seobility.net\/wp-content\/uploads\/2025\/07\/New-keyword-button.png 1290w, https:\/\/www.seobility.net\/wp-content\/uploads\/2025\/07\/New-keyword-button-768x351.png 768w\" sizes=\"(max-width: 1290px) 100vw, 1290px\" \/><\/p>\n<p>With the same tool, <strong>you can also <\/strong><a href=\"https:\/\/www.seobility.net\/en\/blog\/local-pack-rank-tracking\/\" target=\"_blank\" rel=\"noopener\"><strong>track your Local Pack rankings<\/strong><\/a><strong>.<\/strong> If you&#8217;re listed in the Local Pack for any of the search terms you&#8217;re monitoring, you&#8217;ll automatically see a small map icon next to your position:<\/p>\n<p><img decoding=\"async\" class=\"contentimage alignnone wp-image-35379 size-full\" src=\"https:\/\/www.seobility.net\/wp-content\/uploads\/2025\/07\/track-your-Local-Pack-rankings.png\" alt=\"track your Local Pack rankings\" width=\"1046\" height=\"669\" srcset=\"https:\/\/www.seobility.net\/wp-content\/uploads\/2025\/07\/track-your-Local-Pack-rankings.png 1046w, https:\/\/www.seobility.net\/wp-content\/uploads\/2025\/07\/track-your-Local-Pack-rankings-768x491.png 768w\" sizes=\"(max-width: 1046px) 100vw, 1046px\" \/><\/p>\n<p>The number indicates the Local Pack\u2019s position in search results.<\/p>\n<h2 id='content-how-to-perform-local-keyword-research-for-multiple-locations'>How to perform local keyword research for multiple locations<\/h2>\n<p>If you operate your business in multiple locations, we recommend performing keyword research for each location separately because <strong>search behaviors and SERP results vary for each location.<\/strong><\/p>\n<p>Start with your seed keywords and use Seobility\u2019s Keyword Research Tool and Google Keyword Planner to find local keywords and search trends.<\/p>\n<p><strong>When you have the location-specific keywords, create separate pages for them.<\/strong> For example, if you run a fitness club in multiple cities, you can create a dedicated landing page for each location.<\/p>\n<p>The gym chain below does exactly that by creating separate landing pages for each of its locations. They target the keyword \u201cfitness club Zurich\u201d with one of their landing pages:<\/p>\n<p><img decoding=\"async\" class=\"contentimage alignnone wp-image-35382 size-full\" src=\"https:\/\/www.seobility.net\/wp-content\/uploads\/2025\/07\/local-keyword-research-for-multiple-locations.png\" alt=\"local keyword research for multiple locations \" width=\"1997\" height=\"1412\" srcset=\"https:\/\/www.seobility.net\/wp-content\/uploads\/2025\/07\/local-keyword-research-for-multiple-locations.png 1997w, https:\/\/www.seobility.net\/wp-content\/uploads\/2025\/07\/local-keyword-research-for-multiple-locations-768x543.png 768w, https:\/\/www.seobility.net\/wp-content\/uploads\/2025\/07\/local-keyword-research-for-multiple-locations-1536x1086.png 1536w\" sizes=\"(max-width: 1997px) 100vw, 1997px\" \/><\/p>\n<p>But note how they target the keyword \u201cfitness club Luzern\u201d with a different landing page:<\/p>\n<p><img decoding=\"async\" class=\"contentimage alignnone wp-image-35385 size-full\" src=\"https:\/\/www.seobility.net\/wp-content\/uploads\/2025\/07\/keyword-fitness-club-Luzern.png\" alt=\"keyword fitness club Luzern\" width=\"1973\" height=\"1168\" srcset=\"https:\/\/www.seobility.net\/wp-content\/uploads\/2025\/07\/keyword-fitness-club-Luzern.png 1973w, https:\/\/www.seobility.net\/wp-content\/uploads\/2025\/07\/keyword-fitness-club-Luzern-768x455.png 768w, https:\/\/www.seobility.net\/wp-content\/uploads\/2025\/07\/keyword-fitness-club-Luzern-1536x909.png 1536w\" sizes=\"(max-width: 1973px) 100vw, 1973px\" \/><\/p>\n<p>Creating separate pages for each location is also a smart way to keep customers informed about location-specific information, such as opening hours, special promotions, and contact information.<\/p>\n<p>As you create these pages, make sure you create unique content for each location. Merely copying the same page and swapping out the location name can quickly lead to <a href=\"https:\/\/www.seobility.net\/en\/blog\/duplicate-content-issues\/\" target=\"_blank\" rel=\"noopener\">duplicate content issues<\/a>.<\/p>\n<h2 id='content-how-is-ai-search-changing-local-seo-keyword-research'>How is AI search changing local SEO keyword research?<\/h2>\n<p>SEO is currently undergoing significant changes.<\/p>\n<p>Google&#8217;s <a href=\"https:\/\/www.seobility.net\/en\/wiki\/ai-overviews\" target=\"_blank\">AI Overviews<\/a> change the central position of the Local Pack for local searches, and at the same time, people are increasingly using platforms like <a href=\"https:\/\/www.seobility.net\/en\/wiki\/ChatGPT\" target=\"_blank\">ChatGPT<\/a> to find local businesses.<\/p>\n<p>This could affect local keyword research for two reasons:<\/p>\n<p><strong>1. Traditional keyword targeting may no longer guarantee visibility<\/strong><\/p>\n<p>With Google\u2019s AI Overview taking so much of the space in the SERP (or even replacing the Local Pack entirely), top organic results might not drive the same traffic anymore.<\/p>\n<p><img decoding=\"async\" class=\"contentimage alignnone wp-image-35388 size-full\" src=\"https:\/\/www.seobility.net\/wp-content\/uploads\/2025\/07\/Google-AI-Overview.jpg\" alt=\"Google AI Overview \" width=\"1000\" height=\"1364\" srcset=\"https:\/\/www.seobility.net\/wp-content\/uploads\/2025\/07\/Google-AI-Overview.jpg 1000w, https:\/\/www.seobility.net\/wp-content\/uploads\/2025\/07\/Google-AI-Overview-768x1048.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p><strong>2. Users search differently across platforms<\/strong><\/p>\n<p>The way users search on Google significantly differs from how they search on AI chatbots, like ChatGPT. For example, AI searches are often <strong>more conversational than Google searches<\/strong>. A ChatGPT search could be, <em>&#8220;Where can I get the best vegan lunch near me?&#8221;<\/em> instead of <em>\u201cBest vegan restaurant near me.\u201d<\/em><\/p>\n<h3>Tips on improving local SEO keyword research for AI results<\/h3>\n<p>My take on the recent SEO changes is that there is no reason to panic. If you\u2019re already following the best practices for local SEO keyword research, you\u2019re already a step ahead.<\/p>\n<p>However, there are definitely things you can do to improve your local keyword research for AI results.<\/p>\n<p>One great tip I heard on LinkedIn is to ask ChatGPT why your brand is\/is not appearing for specific AI searches. This way, you can fine-tune your local keyword research strategy.<\/p>\n<p>For example, if you\u2019re operating a construction business in Austin, you could start the query by asking ChatGPT: <em>\u201cWhat are the best construction businesses in Austin?\u201d<\/em><em>\u00a0<\/em><\/p>\n<p>ChatGPT will give you a list of local businesses:<\/p>\n<p><img decoding=\"async\" class=\"contentimage alignnone wp-image-35391 size-full\" src=\"https:\/\/www.seobility.net\/wp-content\/uploads\/2025\/07\/ChatGPT-will-give-you-a-list-of-local-businesses.png\" alt=\"ChatGPT will give you a list of local businesses\" width=\"1126\" height=\"818\" srcset=\"https:\/\/www.seobility.net\/wp-content\/uploads\/2025\/07\/ChatGPT-will-give-you-a-list-of-local-businesses.png 1126w, https:\/\/www.seobility.net\/wp-content\/uploads\/2025\/07\/ChatGPT-will-give-you-a-list-of-local-businesses-768x558.png 768w\" sizes=\"(max-width: 1126px) 100vw, 1126px\" \/><\/p>\n<p>If your local business doesn\u2019t appear in the list, you can ask ChatGPT questions about how you could improve your local keyword research to get better visibility in this specific search term.<\/p>\n<p>This is how I asked ChatGPT further about this topic:<\/p>\n<p><img decoding=\"async\" class=\"contentimage alignnone wp-image-35394 size-full\" src=\"https:\/\/www.seobility.net\/wp-content\/uploads\/2025\/07\/how-to-asked-ChatGPT.png\" alt=\"how to asked ChatGPT \" width=\"1114\" height=\"258\" srcset=\"https:\/\/www.seobility.net\/wp-content\/uploads\/2025\/07\/how-to-asked-ChatGPT.png 1114w, https:\/\/www.seobility.net\/wp-content\/uploads\/2025\/07\/how-to-asked-ChatGPT-768x178.png 768w\" sizes=\"(max-width: 1114px) 100vw, 1114px\" \/><\/p>\n<p>To these questions, ChatGPT gave us great recommendations of how it thinks we could improve our AI search visibility. Here\u2019s a summary table it gave:<\/p>\n<p><img decoding=\"async\" class=\"contentimage alignnone wp-image-35397 size-full\" src=\"https:\/\/www.seobility.net\/wp-content\/uploads\/2025\/07\/ChatGPT-gave-us-great-recommendations.png\" alt=\"ChatGPT gave us great recommendations \" width=\"1500\" height=\"1064\" srcset=\"https:\/\/www.seobility.net\/wp-content\/uploads\/2025\/07\/ChatGPT-gave-us-great-recommendations.png 1500w, https:\/\/www.seobility.net\/wp-content\/uploads\/2025\/07\/ChatGPT-gave-us-great-recommendations-768x545.png 768w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><\/p>\n<p>There are already great ideas here. Like with anything, though, take the responses with a grain of salt and avoid techniques like <a href=\"https:\/\/www.seobility.net\/en\/wiki\/Keyword_Stuffing\" target=\"_blank\" rel=\"noopener\">keyword stuffing<\/a>.<\/p>\n<p>And as ChatGPT says, keyword research isn\u2019t the only reason businesses appear in AI search results. Other factors, like backlinks from local websites, reviews, and overall brand authority, play a significant role.<\/p>\n<p>Another idea is to use tools like People Also Ask or Seobility\u2019s Keyword Research tool to <strong>find question-based queries users are searching for<\/strong>.<\/p>\n<p><img decoding=\"async\" class=\"contentimage alignnone wp-image-35400 size-full\" src=\"https:\/\/www.seobility.net\/wp-content\/uploads\/2025\/07\/keyword-stuffing.png\" alt=\"keyword stuffing\" width=\"1229\" height=\"488\" srcset=\"https:\/\/www.seobility.net\/wp-content\/uploads\/2025\/07\/keyword-stuffing.png 1229w, https:\/\/www.seobility.net\/wp-content\/uploads\/2025\/07\/keyword-stuffing-768x305.png 768w\" sizes=\"(max-width: 1229px) 100vw, 1229px\" \/><\/p>\n<p>If there is enough search volume, you can create separate pages for these queries or add them as frequently asked questions (FAQs) in a pillar article. For example, if your page targets the keyword \u201cplumber in Chicago\u201d, you could add FAQs like &#8220;How much does a plumber charge in Chicago?&#8221; or &#8220;What plumbing services are available 24\/7 in Chicago?&#8221;<\/p>\n<p>By doing this, your queries <strong>might be picked up by Google\u2019s AI Overview or AI chatbots<\/strong>, with a source link or a brand mention.<\/p>\n<p>To conclude, the same local SEO keyword research strategies largely work in the &#8220;AI-based search era,&#8221; but as we described, there are always ways to improve your AI results. Because AI search is evolving so quickly, it\u2019s difficult to predict what keyword research for local SEO will look like in a few years. However, we will update this article for you when new best practices emerge!<\/p>\n<h2 id='content-conclusion'>Conclusion<\/h2>\n<p>Statistics show that most consumers still use Google to find information about local businesses. <strong>This means that local SEO keyword research is more important than ever.<\/strong><\/p>\n<p>If you\u2019re just starting out, it might feel overwhelming. However, the process gets easier with time. Plus, keyword research tools like Seobility simplify the process.<\/p>\n<p>Signing up for Seobility&#8217;s Basic plan will let you perform five keyword checks per day for free, which will help with local keyword research. If you need to submit more queries each day, Seobility Premium allows you to submit up to 50 queries per day during its free 14-day trial period.<\/p>\n<p>If this sounds like something you\u2019d like to try, you can use <a href=\"https:\/\/www.seobility.net\/en\/keyword-research-tool\/\" target=\"_blank\" rel=\"noopener\">Seobility\u2019s free Keyword Research Tool on its website<\/a> or <a href=\"https:\/\/app.seobility.net\/user\/register\">sign up for a 14-day free trial<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Local keyword research is an integral part of local SEO. To outrank your competitors and attract (real) traffic to your local business, you need to find the right keywords to target. If you\u2019re wondering if local keyword research (or local SEO in general) is worth it in 2025, consider this: According to SOCI, 80% of [&hellip;]<\/p>\n","protected":false},"author":48,"featured_media":35575,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[26],"tags":[],"class_list":["post-35261","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-local-seo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Keyword Research for Local SEO: How to Find Local Keywords<\/title>\n<meta name=\"description\" content=\"In this guide, we will look at the five steps of local SEO keyword research, along with practical tips and free tools you can use.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.seobility.net\/en\/blog\/keyword-research-for-local-seo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Keyword Research for Local SEO: How to Find Local Keywords\" \/>\n<meta property=\"og:description\" content=\"In this guide, we will look at the five steps of local SEO keyword research, along with practical tips and free tools you can use.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.seobility.net\/en\/blog\/keyword-research-for-local-seo\/\" \/>\n<meta property=\"og:site_name\" content=\"Seobility\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/seobility.net\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-08-05T08:58:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-10T13:44:41+00:00\" \/>\n<meta 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