After a long break, Google finally decided it was time for a new core update: on December 3, Google announced the rollout of the “December 2020 Core Update”…<\/p>\n
Have you noticed considerable changes to your rankings since last week<\/strong>? It\u2019s very likely that these changes are related to this update.<\/p>\n But don’t worry – in this post, you’ll learn what is known about this update so far and what you should do now to get your traffic back on track!<\/p>\n In case you\u2019re not familiar with the term: when Google talks about a core update, this means that the basic search engine algorithm is changed<\/strong>. So instead of adding or modifying individual ranking factors, the change affects the core<\/em> of Google\u2019s algorithm. For this reason, it\u2019s very hard to tell what exactly has been changed, especially with Google being very secretive about these updates.<\/p>\n There are usually several core algorithm updates per year and each time they\u2019re announced on rather short notice…<\/p>\n As Google\u2019s last core update was released about 7 months ago, most SEOs probably didn’t expect another update this year.<\/p>\n But Google is always up for a surprise as they have proven last Thursday:<\/p>\n Later today, we are releasing a broad core algorithm update, as we do several times per year. It is called the December 2020 Core Update. Our guidance about such updates remains as we\u2019ve covered before. Please see this blog post for more about that:https:\/\/t.co\/e5ZQUAlt0G<\/a><\/p>\n \u2014 Google SearchLiaison (@searchliaison) December 3, 2020<\/a><\/p><\/blockquote>\nWhat is a core update?<\/h2>\n
Google’s surprising core update announcement<\/h2>\n
\n