Visitbritain.com - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
58% 
Page structure
58% 
Link structure
58% 
Server
63% 
External factors
100% 
SEO Score
Response time
0.59 s
File size
343.10 kB
Words
1578
Media files
32
Number of links
121 internal / 12 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
The Official Website For UK Tourism | VisitBritain
The length of the page title is perfect. (438 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Let VisitBritain provide you with fresh perspectives of the UK's diverse cities, modern twists, historic icons, and green spaces full of unexpected gems.
The length of the meta description is perfect. (921 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.visitbritain.com/en
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Language defined in HTTP-Equiv meta tag: en
Server location: Ireland
There are different language information within the page markup.
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
The specified alternate links have no errors.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionLet VisitBritain provide you with fresh perspectives of the UK's diverse cities, modern twists, historic icons, and green spaces full of unexpected gems.
GeneratorDrupal 10 (https://www.drupal.org)
MobileOptimizedwidth
HandheldFriendlytrue
viewportwidth=device-width, initial-scale=1, viewport-fit=cover
designerhttps://www.ctidigital.com
format-detectiontelephone=no
msapplication-TileColor#f4f4f4
msapplication-TileImage/themes/custom/rutherford/dist/img/favicons/mstile-144x144.png?saa1bl
msapplication-config/themes/custom/rutherford/dist/img/favicons/browserconfig.xml?saa1bl
theme-color#f4f4f4
pin:mediahttps://www.visitbritain.com/sites/cms/files/styles/open_graph_image/public/lookatmedam/603062l5.jpg?h=f0bb2003&itok=OzUI9cKg
pin:urlhttps://www.visitbritain.com/en/visitbritain
pin:descriptionPlanning a holiday to the UK? Discover everything you need to know about visiting England, Scotland, Wales and Northern Ireland with the official guide!
langen-gb
twitter:cardsummary
twitter:titleVisitBritain
twitter:descriptionPlanning a holiday to the UK? Discover everything you need to know about visiting England, Scotland, Wales and Northern Ireland with the official guide!
twitter:dnton
twitter:urlhttps://www.visitbritain.com/en/visitbritain
twitter:image:altTwo women kayaking on the river Thames heading toward Tower Bridge
twitter:image:width1200
twitter:imagehttps://www.visitbritain.com/sites/cms/files/styles/twitter_card_image/public/lookatmedam/603062l5.jpg?h=f0bb2003&itok=c3TQmWaa
twitter:image:height628
og:site_nameVisitBritain
og:urlhttps://www.visitbritain.com/en/visitbritain
og:titleVisitBritain
og:descriptionPlanning a holiday to the UK? Discover everything you need to know about visiting England, Scotland, Wales and Northern Ireland with the official guide!
og:imagehttps://www.visitbritain.com/sites/cms/files/styles/open_graph_image/public/lookatmedam/603062l5.jpg?h=f0bb2003&itok=OzUI9cKg
og:image:secure_urlhttps://www.visitbritain.com/sites/cms/files/styles/open_graph_image/public/lookatmedam/603062l5.jpg?h=f0bb2003&itok=OzUI9cKg
og:image:width1200
og:image:height630
og:updated_time2024-01-02T14:23:01+00:00
og:image:altTwo women kayaking on the river Thames heading toward Tower Bridge
og:localeen
content-languageen
charsetutf-8

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Page quality

Content
(Critically important)
There are 14 text duplicates on this page:
  • Duplicate 1: Find out more about our bustling cities, striking coastal routes and i...
  • Duplicate 2: Discover captivating attractions and unmissable experiences as we reve...
  • Duplicate 3: Ahead of a trip to Britain, here's the key things to consider - from d...
  • Duplicate 4: An unmissable destination for travellers, London is a melting pot of h...
  • Duplicate 5: World-class football and a music scene that brought Oasis to centre st...
  • Duplicate 6: A quirky seaside city filled with diverse cuisine, vintage shopping an...
  • Duplicate 7: From The Beatles to Frankie Goes to Hollywood, Liverpool is a UNESCO C...
This page contains 1578 words. That's ok.
29.5% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
25 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
The average number of words per sentence of 19.71 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
This page loads 15 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1, viewport-fit=cover" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 32 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...custom/rutherford/images/logo.svg?saa1blVisitBritain
data:[...] Base64People standing on high point looking down at mountain view
data:[...] Base64Two bikers racing on Cardiff Speedway
data:[...] Base64Woman standing on the beach near the pier at sunset
data:[...] Base64A man jumping across a stream whilst hiking
data:[...] Base64Picadilly Circus underground station
data:[...] Base64A young couple taking a selfie of view over historic town
data:[...] Base64DJ playing to groups of people at Manchester Craft Beer Festival, in Depot Mayfield, Manchester
data:[...] Base64Female yoga class taking place on the viewing platform of British Airways i360 Viewing Tower
data:[...] Base64Rooftop of Oh me oh my restaurant in Liverpool
data:[...] Base64Lit up hot air balloons and fireworks in the night sky
data:[...] Base64A gay couple enjoying the shopping facilities at Castle Arcade in Cardiff, Wales
data:[...] Base64Two men looking at installation of suspended head sculptures
data:[...] Base64Historical building, with a clock tower, beside a fountain
data:[...] Base64Mensen die fietsen en skateboarden op een pad langs rivier de Tyne bij Newcastle
data:[...] Base64The Victorian formal gardens with statues and low hedges in front of Harewood House
data:[...] Base64The Titanic, Belfast
data:[...] Base64Picadilly Circus underground station
data:[...] Base64A young couple taking a selfie of view over historic town
data:[...] Base64DJ playing to groups of people at Manchester Craft Beer Festival, in Depot Mayfield, Manchester
data:[...] Base64Female yoga class taking place on the viewing platform of British Airways i360 Viewing Tower
data:[...] Base64Rooftop of Oh me oh my restaurant in Liverpool
data:[...] Base64Lit up hot air balloons and fireworks in the night sky
data:[...] Base64A gay couple enjoying the shopping facilities at Castle Arcade in Cardiff, Wales
data:[...] Base64Two men looking at installation of suspended head sculptures
data:[...] Base64Historical building, with a clock tower, beside a fountain
data:[...] Base64Mensen die fietsen en skateboarden op een pad langs rivier de Tyne bij Newcastle
data:[...] Base64The Victorian formal gardens with statues and low hedges in front of Harewood House
data:[...] Base64The Titanic, Belfast
Video URLWidthHeight
.../video/2022-08/VisitBritain homepage.mp41920845

Page structure

H1 heading
(Critically important)
See Things Differently
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.
There are 65 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 See Things Differently
H2 Select language
H2 Select language Duplicate text
H2 What are you looking for?
H2 Welcome to Britain
H2 Welcome to Britain Duplicate text
H2 Explore different
H2 VisitBritain - The official tourism website of Great Britain
H2 Cultural hotspots
H2 Discover annual events
H2 Planning a trip? We're here to help
H2 Your trip to England is just around the corner
H2 Discover Great Britain’s northern reaches
H2 Discover a land of adventure and mythical creatures
H2 Your trip to Northern Ireland has never looked more magical
H2 Follow us on Instagram
H2 About this site
H2 Our websites
H2 Social
H2 Select language Duplicate text
H3 Explore
H3 Nations
H3 Most popular things to do
H3 What to do in 2024
H3 Themes
H3 Need to know
H3 VisitBritain Shop
H3 Visas and entry
H3 Explore Duplicate text
H3 Nations Duplicate text
H3 Most popular things to do Duplicate text
H3 What to do in 2024 Duplicate text
H3 Themes Duplicate text
H3 Need to know Duplicate text
H3 VisitBritain Shop Duplicate text
H3 Visas and entry Duplicate text
H3 London
H3 Edinburgh
H3 Manchester
H3 Brighton
H3 Liverpool
H3 Bristol
H3 Cardiff
H3 Glasgow
H3 Birmingham
H3 Newcastle upon Tyne
H3 Leeds
H3 Belfast
H3 London Duplicate text
H3 Edinburgh Duplicate text
H3 Manchester Duplicate text
H3 Brighton Duplicate text
H3 Liverpool Duplicate text
H3 Bristol Duplicate text
H3 Cardiff Duplicate text
H3 Glasgow Duplicate text
H3 Birmingham Duplicate text
H3 Newcastle upon Tyne Duplicate text
H3 Leeds Duplicate text
H3 Belfast Duplicate text
H3 Celebrate in Britain
H4 Spilling the tea on GB
H4 Key sporting moments in 2024
H4 Day trips from London
H4 How to see Britain differently
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 12 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.visitbritain.com/enAnchor Skip page header and navigation
https://www.visitbritainshop.com/External Book your trip
A-TITLE Pre-order UK attractions, tours and travel tickets
https://www.visitbritain.com/enAnchor IMG-ALT VisitBritain
/en/destinationsDestinations
/en/destinationsExplore all destinations
/en/destinations/citiesCities
/en/destinations/countrysideCountryside
/en/destinations/coastCoast
/en/destinations/englandEngland
/en/destinations/scotlandScotland
/en/destinations/walesWales
/en/destinations/northern-irelandNorthern Ireland
/en/things-doThings to do
/things-to-doView all things to do
/en/things-to-do/spectacular-s...Spectacular Scottish festivals
/en/things-to-do/discover-beat...Discover Liverpool's musical legacy
/en/things-to-do/visit-harry-p...Harry Potter filming locations
/en/things-to-do/key-sporting-...Key sporting moments in 2024
/en/spilling-tea-gbSpilling the tea on GB
/en/annual-events-britain-2024Annual events in Britain
/en/how-see-things-differently...How to see Britain differently
/en/things-to-do/adventure-and...Adventure and sport
/en/things-to-do/arts-and-cultureArts and culture
/en/things-to-do/food-and-drinkFood and drink
/en/things-to-do/great-britain...Great Britain on screen
/en/things-to-do/history-and-h...History and heritage
/en/things-to-do/lgbtqia-britainLGBTQIA+ Britain
/en/things-to-do/music-and-fes...Music and festivals
/en/things-to-do/outdoors-and-...Outdoors and nature
/en/things-to-do/relaxation-an...Relaxation and wellbeing
/en/things-to-do/royaltyRoyalty
/en/things-to-do/shoppingShopping
/en/things-to-do/sustainabilitySustainability
/en/plan-your-tripPlan your trip
/en/plan-your-tripView all planning information
/en/plan-your-trip/travelling-...Travelling to Britain
/en/plan-your-trip/travelling-...Travelling around Britain
/en/plan-your-trip/accommodati...Accommodation options
/en/plan-your-trip/budgeting-tipsBudgeting tips
/en/plan-your-trip/accessible-...Accessible travel in Britain
https://www.visitbritainshop.com/External Go to Shop
/en/plan-your-trip/visa-and-im...Visa and immigration
/en/plan-your-trip/latest-covi...Latest COVID-19 requirements
/en/destinationsText duplicate Destinations
/en/destinationsText duplicate Explore all destinations
/en/destinations/citiesText duplicate Cities
/en/destinations/countrysideText duplicate Countryside
/en/destinations/coastText duplicate Coast
/en/destinations/englandText duplicate England
/en/destinations/scotlandText duplicate Scotland
/en/destinations/walesText duplicate Wales
/en/destinations/northern-irelandText duplicate Northern Ireland
/en/things-doText duplicate Things to do
/things-to-doText duplicate View all things to do
/en/things-to-do/spectacular-s...Text duplicate Spectacular Scottish festivals
/en/things-to-do/discover-beat...Text duplicate Discover Liverpool's musical legacy
/en/things-to-do/visit-harry-p...Text duplicate Harry Potter filming locations
/en/things-to-do/key-sporting-...Text duplicate Key sporting moments in 2024
/en/spilling-tea-gbText duplicate Spilling the tea on GB
/en/annual-events-britain-2024Text duplicate Annual events in Britain
/en/how-see-things-differently...Text duplicate How to see Britain differently
/en/things-to-do/adventure-and...Text duplicate Adventure and sport
/en/things-to-do/arts-and-cultureText duplicate Arts and culture
/en/things-to-do/food-and-drinkText duplicate Food and drink
/en/things-to-do/great-britain...Text duplicate Great Britain on screen
/en/things-to-do/history-and-h...Text duplicate History and heritage
/en/things-to-do/lgbtqia-britainText duplicate LGBTQIA+ Britain
/en/things-to-do/music-and-fes...Text duplicate Music and festivals
/en/things-to-do/outdoors-and-...Text duplicate Outdoors and nature
/en/things-to-do/relaxation-an...Text duplicate Relaxation and wellbeing
/en/things-to-do/royaltyText duplicate Royalty
/en/things-to-do/shoppingText duplicate Shopping
/en/things-to-do/sustainabilityText duplicate Sustainability
/en/plan-your-tripText duplicate Plan your trip
/en/plan-your-tripText duplicate View all planning information
/en/plan-your-trip/travelling-...Text duplicate Travelling to Britain
/en/plan-your-trip/travelling-...Text duplicate Travelling around Britain
/en/plan-your-trip/accommodati...Text duplicate Accommodation options
/en/plan-your-trip/budgeting-tipsText duplicate Budgeting tips
/en/plan-your-trip/accessible-...Text duplicate Accessible travel in Britain
https://www.visitbritainshop.com/External Text duplicate Go to Shop
/en/plan-your-trip/visa-and-im...Text duplicate Visa and immigration
/en/plan-your-trip/latest-covi...Text duplicate Latest COVID-19 requirements
https://www.visitbritainshop.com/External Text duplicate Book your trip
A-TITLE Pre-order UK attractions, tours and travel tickets
/node/145New window Text duplicate Spilling the tea on GB
/node/73New window Text duplicate Key sporting moments in 2024
/things-to-do/day-trips-londonNew window Day trips from London
/node/138New window Text duplicate How to see Britain differently
/en/destinations/england/londonLondon
/en/destinations/scotland/edin...Edinburgh
/en/destinations/england/manch...Manchester
/en/destinations/england/brightonBrighton
/en/destinations/england/liver...Liverpool
/en/destinations/england/bristolBristol
/en/destinations/wales/cardiffCardiff
/en/destinations/scotland/glasgowGlasgow
/en/destinations/england/birmi...Birmingham
/en/destinations/england/newca...Newcastle upon Tyne
/en/destinations/england/leedsLeeds
/en/destinations/northern-irel...Belfast
/en/destinations/england/londonText duplicate London
/en/destinations/scotland/edin...Text duplicate Edinburgh
/en/destinations/england/manch...Text duplicate Manchester
/en/destinations/england/brightonText duplicate Brighton
/en/destinations/england/liver...Text duplicate Liverpool
/en/destinations/england/bristolText duplicate Bristol
/en/destinations/wales/cardiffText duplicate Cardiff
/en/destinations/scotland/glasgowText duplicate Glasgow
/en/destinations/england/birmi...Text duplicate Birmingham
/en/destinations/england/newca...Text duplicate Newcastle upon Tyne
/en/destinations/england/leedsText duplicate Leeds
/en/destinations/northern-irel...Text duplicate Belfast
/en/annual-events-britain-2024Discover great events in 2024
/en/destinations/englandPlan a trip to England
/en/destinations/scotlandPlan a trip to Scotland
/en/destinations/walesPlan a trip to Wales
/en/destinations/northern-irelandPlan a trip to Northern Ireland
https://www.instagram.com/love...New window External Follow VisitBritain
/en/privacy-policyPrivacy Policy
/en/cookiesCookies
/en/accessibility-statementAccessibility Statement
/en/terms-useTerms of use
/en/gift-card-giveaway-terms-a...Gift Card Giveaway Terms & Conditions
A-TITLE Gift Card Giveaway Terms & Conditions
/en/visitbritainvisitengland-u...User Generated Content Terms of use
https://www.visitbritain.org/External Corporate Opens in a new window
https://www.visitbritain.org/t...External Trade Opens in a new window
/gb/en/businessBusiness Events Opens in a new window
/gb/en/mediaMedia Opens in a new window
https://www.visitbritainshop.com/External Shop Opens in a new window
https://www.instagram.com/love...New window External Instagram Opens in a new window
https://www.facebook.com/loveg...New window External Facebook Opens in a new window
https://twitter.com/visitbritainNew window External Twitter Opens in a new window
https://www.youtube.com/lovegr...New window External YouTube Opens in a new window

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.visitbritain.com/en"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.59 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
This page loads 15 JavaScript files. This may affect the load time negatively.
This page only loads 2 CSS files. That's ok.
The file size of the HTML document is fine (343 kB).

HTTP Response Header

NameValue
content-typetext/html; charset=UTF-8
cache-controlmax-age=14400, public
cf-cache-statusDYNAMIC
cf-ray86473272bbd134c6-DUB
content-encodinggzip
content-languageen
dateThu, 14 Mar 2024 21:01:06 GMT
expiresSun, 19 Nov 1978 05:00:00 GMT
last-modifiedThu, 14 Mar 2024 18:16:22 GMT
purge-cache-tagsHIT
servernginx
set-cookie261 Characters
strict-transport-securitymax-age=31536000; includeSubDomains
varyAccept-Encoding, Cookie
via1.1 varnish (Varnish/6.6), 1.1 6ce3814cb60a4c907ac701e60e4c1e5a.cloudfront.net (CloudFront)
x-content-type-optionsnosniff
x-drupal-dynamic-cacheHIT
x-frame-optionsSAMEORIGIN
x-varnish606317 47805
x-xss-protection1; mode=block
x-cacheMiss from cloudfront
x-amz-cf-popFRA60-P5
x-amz-cf-idXRpImJKVfTBKVGRKv3VLtv5BAeXCaNdXLPha1XuKtVwbcvQPbgvcdQ==
age9883
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 992 referring domains.
This page has 19,213 backlinks.
This page has backlinks from 538 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 778 shares and comments on Facebook.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent: *
# CSS, JS, Images
Allow: /core/*.css$
Allow: /core/*.css?
Allow: /core/*.js$
Allow: /core/*.js?
Allow: /core/*.gif
Allow: /core/*.jpg
Allow: /core/*.jpeg
Allow: /core/*.png
Allow: /core/*.svg
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /profiles/*.svg
# Directories
Disallow: /core/
Disallow: /profiles/
# Files
Disallow: /README.txt
Disallow: /web.config
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register/
Disallow: /user/password/
Disallow: /user/login/
Disallow: /user/logout/
Disallow: /content-sharing/
# Paths (no clean URLs)
Disallow: /index.php/admin/
Disallow: /index.php/comment/reply/
Disallow: /index.php/filter/tips
Disallow: /index.php/node/add/
Disallow: /index.php/search/
Disallow: /index.php/user/password/
Disallow: /index.php/user/register/
Disallow: /index.php/user/login/
Disallow: /index.php/user/logout/
Disallow: /index.php/content-sharing/
# Paths (clean URLs) no slashes
Disallow: /admin
Disallow: /comment/reply
Disallow: /filter/tips
Disallow: /node/add
Disallow: /user/register
Disallow: /user/password
Disallow: /user/login
Disallow: /user/logout
Disallow: /content-sharing
# Paths (no clean URLs) no slashes
Disallow: /index.php/admin
Disallow: /index.php/comment/reply
Disallow: /index.php/filter/tips
Disallow: /index.php/node/add
Disallow: /index.php/search
Disallow: /index.php/user/password
Disallow: /index.php/user/register
Disallow: /index.php/user/login
Disallow: /index.php/user/logout
Disallow: /index.php/content-sharing
# CTI-specific
Disallow: /themes/custom/rutherford/storybook
# VBT-4799
Disallow: */search*
Sitemap: https://www.visitbritain.com/sitemap.xml

Similar sites

Search preview

www.visitbritain.com
The Official Website For UK Tourism | VisitBritain
Let VisitBritain provide you with fresh perspectives of the UK's diverse cities, modern twists, historic icons, and green spaces full of unexpected gems.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Britain72%Check
VisitBritain72%Check
Great Britain57%Check
Things54%Check
differently54%Check
see54%Check
Travelling Britain54%Check
website51%Check
UK Tourism50%Check
tourism47%Check
Show more keywords and terms

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Cookie Policy

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Contact | Privacy

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