Booking.com - SEO Check

Task list of SEO Improvements

  • Very important! Add a H1 heading to your page.
  • Very important! Use less dynamic links.
  • Very important! Remove the empty bold and strong tags from the site.
  • Very important! Reduce the amount of CSS files.
  • Very important! Use less javascript files.
View all
Title
Booking.com: 615,581 hotels worldwide. 44+ million hotel reviews.
The length of the title tag is perfect. (65 out of max 77 characters)
There are no duplicate words in the title
Meta description
Big savings on hotels in 70,000 destinations worldwide. Browse hotel reviews and find the guaranteed best price on hotels for all budgets.
The length of the meta description is perfect. (138 out of max 156 characters)
Crawlability
There are no problems in accessing the website.
Canonical URL
http://www.booking.com/
There is a valid canonical link specified.
Language
Server location: Netherlands
This language is defined in the HTML code: en
Domain
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Encoding meta information
The meta information for the character encoding (UTF-8) is set correctly.
Doctype
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
The favicon is linked correctly.

Meta tags

NameValue
descriptionBig savings on hotels in 70,000 destinations worldwide. Browse hotel reviews and find the guaranteed best price on hotels for all budgets.
keywordslodging, accommodation, hotel, Hotels, special offers, packages, specials, weekend breaks, city breaks, deals, budget, cheap, discount, savings
robotsindex,follow
p:domain_verifyff7f0b90ebb93e5bf7c7cafe77640ec1
google-site-verificationFnQUGgarokGZOLL7XCJR4hCITq2LlfCYk5F-2Th-Pgg
yandex-verification5400330e73263291
msvalidate.0103CED14AD55EAA190E6B9CED3205EB8C
baidu-site-verificationIOyNmlkZsY
majestic-site-verificationMJ12_052e6a2e-6a79-4b37-abd6-8d6fc08dc103
al:ios:app_store_id367003839
al:ios:app_nameBooking.com Hotel Reservations
al:android:app_nameBooking.com Hotel Reservation
al:android:packagecom.booking.app
wb:webmaster48970bbca45d28c2
htmllangen-us
twitter:app:id:iphone367003839
twitter:app:name:ipadBooking.com Hotel Reservations Worldwide & Hotel Deals
twitter:app:id:ipad367003839
twitter:app:name:googleplayBooking.com Hotel Reservations
twitter:app:id:googleplaycom.booking.app
twitter:cardsummary
twitter:site@bookingcom
twitter:creator@bookingcom
fb:app_id145362478954725
og:typecompany
og:titleBooking.com: 615,581 hotels worldwide. Book your hotel now!
og:imagehttp://q-ec.bstatic.com/static/img/mobile/iphone/i_iphone_app/d79800fa0487bb3ea473ce8da6c514999235c298.gif
og:descriptionBig savings on hotels in 70,000 destinations worldwide. Browse hotel reviews and find the guaranteed best price on hotels for all budgets.
og:urlhttp://www.booking.com/
og:site_nameBooking.com
content-typetext/html; charset=utf-8
content-languageen-us
content-script-typetext/javascript
content-style-typetext/css
window-target_top

Check all pages of booking.com for errors!

  • Easy troubleshooting for your entire website
  • Meta and on-page check for each page
  • Automated check for keyword optimization
The free account is not limited by time and will not expire
Content
34.4% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The text contains a listing, this indicates a good text structure.
15 paragraphs were detected on the site.
The average record-length with 11.21 words is good.
Frames
The page uses iframes. This could cause crawling problems.
Mobile optimization
No viewpoint tag is provided.
The page loads 9 javascript files. This may affect the load time negatively.
The HTML document is very large (233.2 KB).
At least one Apple touch icon is specified.
Bold and strong tags
Empty tags are present on the site.
The following tag is repeated too often: member deals
Alt attribute
8 images have no alt attribute. The content of alt attributes is used by search engines.
Inline CSS
There are inline CSS definitions on the page. The CSS code should be defined in separate CSS files.
Social Networks
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.

Media list

URLAlt attributeTitle
http://q-ec.bstatic.com/static/img/b26logo/booking_logo_reti...Booking.com Online Hotel Reservations
http://r-ec.bstatic.com/static/img/uc_ajax_loader/44d20cd12a...No alt attribute provided
http://q-ec.bstatic.com/static/img/flags/24/us/e39c170c85230...No alt attribute provided
http://r-ec.bstatic.com/static/img/uc_ajax_loader/44d20cd12a...No alt attribute provided
http://q-ec.bstatic.com/static/img/profile/mb_redesign/mb-ov...My Lists
http://r-ec.bstatic.com/static/img/tfl/bg-header-heart/e0b46...My Lists
http://r-ec.bstatic.com/static/img/profile/wishlist/wl-uc-se...No alt attribute provided
http://q-ec.bstatic.com/static/img/experiment_dda_uc_signin_...No alt attribute provided
http://r-ec.bstatic.com/static/img/ajax-loaders/ajax-loader-...Loading
http://r-ec.bstatic.com/static/img/ajax-loaders/ajax-loader-...Loading
http://r-ec.bstatic.com/static/img/experiments/dsf_new_icon/...No alt attribute provided
http://q-ec.bstatic.com/static/img/destfinder/loader-24/df64...No alt attribute provided
http://q-ec.bstatic.com/images/city/square100/120/120031.jpgLondon The United Kingdom HotelsHotels in London, The United Kingdom
http://q-ec.bstatic.com/images/city/square100/118/118422.jpgOrlando United States of America HotelsHotels in Orlando, United States of America
http://q-ec.bstatic.com/images/city/square100/120/120746.jpgLos Angeles United States of America HotelsHotels in Los Angeles, United States of America
http://r-ec.bstatic.com/images/city/square100/285/28580.jpgSan Francisco United States of America HotelsHotels in San Francisco, United States of America
http://r-ec.bstatic.com/images/city/square100/296/29609.jpgSan Diego United States of America HotelsHotels in San Diego, United States of America
http://r-ec.bstatic.com/images/city/square100/295/29576.jpgSingapore Singapore HotelsHotels in Singapore, Singapore
http://q-ec.bstatic.com/images/city/square100/635/63551.jpgBangkok Thailand HotelsHotels in Bangkok, Thailand
http://r-ec.bstatic.com/images/city/square100/286/28655.jpgRome Italy HotelsHotels in Rome, Italy
http://r-ec.bstatic.com/static/img/experiments/lp_booking_no...Booking Now App on Phone
http://q-ec.bstatic.com/static/img/experiments/lp_booking_no...Booking now logo
http://q-ec.bstatic.com/static/img/flags/32/ae/df4defa7171d6...The United Arab Emirates
http://q-ec.bstatic.com/static/img/flags/32/us/99502fe320347...United States of America
http://q-ec.bstatic.com/static/img/flags/32/us/99502fe320347...United States of America
http://r-ec.bstatic.com/static/img/transparent/85e02501df156...No alt attribute provided
http://r-ec.bstatic.com/static/img/ajax-loaders/ajax-loader-...Loading
H1 heading
There is no H1 heading specified.
Headings
Some headings occur twice on the page.
The structure of the headings is bad. No Heading levels must not be skipped.
There are 37 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H2 Just Booked
H2 Destinations We Love
H2 Why use Booking.com?
H3 Find the Best Deals
H3 London London was highly rated for sightseeing by 1434 guests from the United States! Shopping 49973 endorsements Sightseeing 34620 endorsements Museums 23038 endorsements
H3 Orlando Orlando was highly rated for theme parks by 2611 guests from the United States! Theme Parks 7519 endorsements Shopping 4610 endorsements Disneyland 2607 endorsements
H3 Los Angeles Los Angeles was highly rated for shopping by 653 guests from the United States! Shopping 2798 endorsements Beach 2403 endorsements Universal Studios 1850 endorsements
H3 San Francisco San Francisco was highly rated for food by 1522 guests from the United States! Sightseeing 3422 endorsements Shopping 3243 endorsements Food 2657 endorsements
H3 San Diego San Diego was highly rated for beach by 1635 guests from the United States! Beach 2631 endorsements Zoo 1288 endorsements Food 754 endorsements
H3 Singapore Singapore was highly rated for shopping by 190 guests from the United States! Shopping 10346 endorsements Food 5408 endorsements Sightseeing 2363 endorsements
H3 Bangkok Bangkok was highly rated for shopping by 436 guests from the United States! Shopping 21396 endorsements Food 7972 endorsements Nightlife 4872 endorsements
H3 Rome Rome was highly rated for history by 1750 guests from the United States! History 23959 endorsements Monuments 15792 endorsements Food 14002 endorsements
H3 Low rates
H3 615,581 properties worldwide
H3 Manage your bookings online
H3 44,640,000 verified reviews
H3 We speak your language
H3 Available anytime, anywhere
H4 Enter your email address and we'll resend your confirmation
H4 We've resent your requested confirmations to
H4 Sorry, we were unable to resend your requested confirmations
H4 Enter your email address and we'll resend your confirmation Duplicate text
H4 We've resent your requested confirmations to Duplicate text
H4 Sorry, we were unable to resend your requested confirmations Duplicate text
H4 Destination/Hotel Name:
H4 Price
H4 Property Type
H4 Star Rating
H4 Review Score
H4 See how Booking.com rates
H4 Enter your email address and we'll resend your confirmation Duplicate text
H4 We've resent your requested confirmations to Duplicate text
H4 Sorry, we were unable to resend your requested confirmations Duplicate text
H5 Subscribe for a 10% discount
H6 Unlock Member Deals and customized inspiration
H6 Check-in Date
H6 Check-out Date
Internal links
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
10 links don't have an anchor text.
The amount of internal links is ok.
80 links were detected within the page's text.
External links
There are 10 external links on the site.

Links from this page

LinkAttributesAnchor text
/content/cs.htmlNew window Nofollow Customer service
https://join.booking.com/?lang...External Subdomain +Add your property
/index.en-us.htmlEnglish (US)
/index.en-gb.htmlEnglish (UK)
/index.zh-cn.html简体中文
/index.es.htmlEspañol
/index.fr.htmlFrançais
/index.ja.html日本語
/index.en-gb.htmlText duplicate English (UK)
/index.en-us.htmlText duplicate English (US)
/index.de.htmlDeutsch
/index.nl.htmlNederlands
/index.fr.htmlText duplicate Français
/index.es.htmlText duplicate Español
/index.ca.html
/index.it.htmlItaliano
/index.pt-pt.htmlPortuguês (PT)
/index.pt-br.htmlPortuguês (BR)
/index.no.htmlNorsk
/index.fi.htmlSuomi
/index.sv.htmlSvenska
/index.da.htmlDansk
/index.cs.htmlČeština
/index.hu.htmlMagyar
/index.ro.htmlRomână
/index.ja.htmlText duplicate 日本語
/index.zh-cn.htmlText duplicate 简体中文
/index.zh-tw.html繁體中文
/index.pl.htmlPolski
/index.el.htmlΕλληνικά
/index.ru.htmlРусский
/index.tr.htmlTürkçe
/index.bg.htmlБългарски
/index.ar.htmlعربي
/index.ko.html한국어
/index.he.htmlעברית
/index.lv.htmlLatviski
/index.uk.htmlУкраїнська
/index.id.htmlBahasa Indonesia
/index.ms.htmlBahasa Malaysia
/index.th.htmlภาษาไทย
/index.et.htmlEesti
/index.hr.htmlHrvatski
/index.lt.htmlLietuvių
/index.sk.htmlSlovenčina
/index.sr.htmlSrpski
/index.sl.htmlSlovenščina
/index.vi.htmlTiếng Việt
/index.tl.htmlFilipino
/index.is.htmlÍslenska
https://secure.booking.com/log...New window External Subdomain Forgot your password?
/general.html?tmpl=docs/terms-...New window Terms and Conditions
/general.html?tmpl=docs/privac...New window Privacy Statement
/destinationfinder.html?dsf_he...No Text
/destinationfinder.html?dsf_he...Now you can search by travel interest Use 15 million guest recommendations to find the perfect place Discover new destinations
/apps.html?app_install=1&sourc...New window Nofollow No Text
/apps.html?app_install=1&sourc...New window No Text
/apps.html?app_install=1&sourc...New window Make your next booking on the go! Download Booking.com's free apps
/city/gb/london.html1961 Hotels in London
/city/gb/london.htmlIMG-ALT London The United Kingdom Hotels
/city/gb/london.htmlLondon
/city/gb/london.htmlNo Text
/country/gb.htmlThe United Kingdom
/city/gb/london.html ?dathm=0704 hotels
/apartments/city/gb/london.htm...829 apartments
/guest-house/city/gb/london.ht...219 guesthouses
/hostels/city/gb/london.html ?...58 hostels
/bed-and-breakfast/city/gb/lon...55 bed and breakfasts
/city/us/orlando.html505 Hotels in Orlando
/city/us/orlando.htmlIMG-ALT Orlando United States of America Hotels
/city/us/orlando.htmlOrlando
/city/us/orlando.htmlNo Text
/country/us.htmlUnited States of America
/city/us/orlando.html ?dathm=0206 hotels
/villas/city/us/orlando.html ?...119 villas
/apartments/city/us/orlando.ht...85 apartments
/resorts/city/us/orlando.html ...61 resorts
/motels/city/us/orlando.html ?...20 motels
/city/us/los-angeles.html658 Hotels in Los Angeles
/city/us/los-angeles.htmlIMG-ALT Los Angeles United States of America Hotels
/city/us/los-angeles.htmlLos Angeles
/city/us/los-angeles.htmlNo Text
/country/us.htmlText duplicate United States of America
/city/us/los-angeles.html ?dat...Text duplicate 206 hotels
/apartments/city/us/los-angele...310 apartments
/motels/city/us/los-angeles.ht...82 motels
/villas/city/us/los-angeles.ht...36 villas
/aparthotels/city/us/los-angel...7 condo hotels
/city/us/san-francisco.html363 Hotels in San Francisco
/city/us/san-francisco.htmlIMG-ALT San Francisco United States of America Hotels
/city/us/san-francisco.htmlSan Francisco
/city/us/san-francisco.htmlNo Text
/country/us.htmlText duplicate United States of America
/city/us/san-francisco.html ?d...161 hotels
/apartments/city/us/san-franci...120 apartments
/motels/city/us/san-francisco....41 motels
/hostels/city/us/san-francisco...18 hostels
/inns/city/us/san-francisco.ht...7 inns
/city/us/san-diego.html230 Hotels in San Diego
/city/us/san-diego.htmlIMG-ALT San Diego United States of America Hotels
/city/us/san-diego.htmlSan Diego
/city/us/san-diego.htmlNo Text
/country/us.htmlText duplicate United States of America
/city/us/san-diego.html ?dathm=0155 hotels
/motels/city/us/san-diego.html...27 motels
/hostels/city/us/san-diego.htm...12 hostels
/apartments/city/us/san-diego....10 apartments
/resorts/city/us/san-diego.htm...7 resorts
/city/sg/singapore.html374 Hotels in Singapore
/city/sg/singapore.htmlIMG-ALT Singapore Singapore Hotels
/city/sg/singapore.htmlSingapore
/city/sg/singapore.htmlNo Text
/country/sg.htmlText duplicate Singapore
/city/sg/singapore.html ?dathm=0246 hotels
/hostels/city/sg/singapore.htm...73 hostels
/apartments/city/sg/singapore....28 apartments
/capsule-hotel/city/sg/singapo...13 capsule hotels
/resorts/city/sg/singapore.htm...13 resorts
/city/th/bangkok.html1148 Hotels in Bangkok
/city/th/bangkok.htmlIMG-ALT Bangkok Thailand Hotels
/city/th/bangkok.htmlBangkok
/city/th/bangkok.htmlNo Text
/country/th.htmlThailand
/city/th/bangkok.html ?dathm=0627 hotels
/apartments/city/th/bangkok.ht...143 apartments
/hostels/city/th/bangkok.html ...113 hostels
/aparthotels/city/th/bangkok.h...94 condo hotels
/guest-house/city/th/bangkok.h...78 guesthouses
/city/it/rome.html5404 Hotels in Rome
/city/it/rome.htmlIMG-ALT Rome Italy Hotels
/city/it/rome.htmlRome
/city/it/rome.htmlNo Text
/country/it.htmlItaly
/city/it/rome.html ?dathm=0813 hotels
/apartments/city/it/rome.html ...2138 apartments
/bed-and-breakfast/city/it/rom...1338 bed and breakfasts
/guest-house/city/it/rome.html...861 guesthouses
/villas/city/it/rome.html ?dat...180 villas
/destination.html?ilp_md=1More Destinations »
A-TITLE click here to browse more travel destinations
/city/th/ban-patong.htmlPatong Beach
/city/th/chiang-mai.htmlChiang Mai
/city/id/ubud.htmlUbud
/city/in/new-delhi.htmlNew Delhi
/city/at/vienna.htmlVienna
/city/de/berlin.htmlBerlin
/city/fr/nice.htmlNice
/city/cl/santiago.htmlSantiago
/city/br/rio-de-janeiro.htmlRio de Janeiro
/city/pl/warsaw.htmlWarsaw
/city/pl/gdansk.htmlGdańsk
/city/es/madrid.htmlMadrid
/city/jp/tokyo.htmlTokyo
/city/it/venice.htmlVenice
/city/it/rimini.htmlRimini
/city/hr/zadar.htmlZadar
/city/hr/split.htmlSplit
/city/ma/marrakech.htmlMarrakesh
/now.html?app_install=1&site=b...Learn More
/city/ae/dubai .htmlDubai  676 properties
A-TITLE Hotels in Dubai, The United Arab Emirates
/searchresults.html?city=-782831Find somewhere to stay in Dubai »
A-TITLE Dubai Hotels
/city/us/new-york .htmlNew York City  534 properties
A-TITLE Hotels in New York City, United States of America
/searchresults.html?city=20088325Find somewhere to stay in New York City »
A-TITLE New York City Hotels
/city/us/las-vegas .htmlLas Vegas  243 properties
A-TITLE Hotels in Las Vegas, United States of America
/searchresults.html?city=20079110Find somewhere to stay in Las Vegas »
A-TITLE Las Vegas Hotels
/general.html?tmpl=doc/rate_gu...Best Price Guaranteed
A-TITLE It's our mission to make sure that you get the lowest possible price for your stay when you book with Booking.com. If you happen to find a lower rate for you...
http://www.villas.com/?aid=388953New window External villas.com
https://secure.booking.com/myr...External Subdomain cancel
https://secure.booking.com/myr...External Subdomain make changes
https://secure.booking.com/myr...External Subdomain send a request
/reviews.htmlNew window Find out more.
/apps.html?app_install=1&sourc...free mobile apps
A-TITLE Available anytime, anywhere
https://secure.booking.com/myr...External Subdomain Manage booking
https://www.facebook.com/booki...New window Nofollow External No Text
https://plus.google.com/ Booki...New window Nofollow External Subdomain No Text
https://twitter.com/bookingcomNew window Nofollow External No Text
/country.htmlCountries
/region.htmlRegions
http://www.booking.com/city.htmlCities
/district.htmlDistricts
/airport.htmlAirports
http://www.booking.com/hotel.htmlHotels
/landmark.htmlPlaces of Interest
/apartments/index.htmlApartments
/resorts/index.htmlResorts
/villas/index.htmlVillas
/hostels/index.htmlHostels
/bed-and-breakfast/index.htmlB&Bs
/guest-house/index.htmlGuesthouses
/hotelchains.htmlHotel Chains
/accommodations.htmlAll Property Types
/hotelthemes.htmlAll Themes
/destination.htmlAll Destinations
http://www.villas.com/New window External Villas.com
/content/offices.htmlNofollow 155 offices in 63 countries
/apps.html?app_install=1&sourc...New window Find out more
https://admin.booking.com/?lan...External Subdomain Extranet Login
https://secure.booking.com/log...New window External Subdomain Text duplicate Forgot your password?
/general.html?tmpl=docs/terms-...New window Text duplicate Terms and Conditions
/general.html?tmpl=docs/privac...New window Text duplicate Privacy Statement
HTTP redirects
The page does not redirect.
The redirect of URLs with and without www. is configured correctly.
HTTP header
The clock on the server (Fri, 20 Mar 2015 13:27:09 GMT) is set wrong.
No X-Powered HTTP header is sent.
For the compressed transmission of the website (HTML) the server uses GZip.
Performance
With 0.64 seconds the HTML page load time is longer than 0.4 seconds. Increase the performance to simplify crawling.
The page loads 6 CSS files. This may affect the page load time negatively.
The page loads 9 javascript files. This may affect the load time negatively.
The HTML document is very large (233 KB).

HTTP Response Header

NameValue
http_versionHTTP/1.1
statuscode200
servernginx
dateFri, 20 Mar 2015 13:27:09 GMT
content-typetext/html; charset=UTF-8
content-length52984
connectionkeep-alive
cache-controlprivate
varyUser-Agent, Accept-Encoding
content-encodinggzip
set-cookie253 Characters
x-recruitingLike HTTP headers? Come write ours: https://workingatbooking.com
Blacklists
The page is not classified as "for adult only".
On Shallalist the page is classified in the category Recreation/travel. This category is unproblematic.
No malware was detected on this site by Google Safebrowsing.
Spread in social networks
With 157480 shares, 40026 comments and 86338 likes the site is very popular on facebook.
Entry at Webwiki
The website is listed on Webwiki.

Robots.txt

Sitemap: http://www.booking.com/sitembk-index.xml
Sitemap: http://www.booking.com/sitembk-index-incr.xml
User-agent: psbot
Disallow: /
User-agent: TurnitinBot
Disallow: /
User-agent: NPBot-1/2.0
Disallow: /
User-agent: NPBot
Disallow: /
User-agent: YandexDirect
Allow: /
User-agent: Yandex
Sitemap: http://www.booking.com/sitembk-ya-index.xml
Sitemap: http://www.booking.com/sitembk-ya-index-incr.xml
Allow: /$
Allow: /*.en-gb.html
Allow: /*lang=en-gb
Allow: /*.ru.html
Allow: /*lang=ru
Allow: /*.tr.html
Allow: /*lang=tr
Disallow: /sitembk-index.xml
Disallow: /sitembk-index-incr.xml
Disallow: /reviewlist.*.html
Disallow: /hotelsonmap.*.json
Disallow: /general.*
Disallow: /
User-agent: *
Disallow: /honing.html
Disallow: /photo.html
Disallow: /photo.en.html
Disallow: /photo.de.html
Disallow: /photo.nl.html
Disallow: /photo.fr.html
Disallow: /photo.es.html
Disallow: /photo.it.html
Disallow: /photo.pt.html
Disallow: /photo.ja.html
Disallow: /photo.zh.html
Disallow: /photo.pl.html
Disallow: /book.html
Disallow: /mybooking.html
Disallow: /confirmation.html
Disallow: /reviewlist.*.html
Disallow: /navigation_times
Disallow: /hotelsonmap.*.json
Disallow: /general.*
Disallow: /markers_on_map
Disallow: /logo
Disallow: /load_times
Disallow: /anysearch.*
Disallow: /region_attractions
Disallow: /*city_bookings
Disallow: /*nofollow=1
Disallow: /flexiproduct

Facebook popularity

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Search preview

Booking.com: 615,581 hotels worldwide. 44+ million hotel reviews.http://www.booking.com/
Big savings on hotels in 70,000 destinations worldwide. Browse hotel reviews and find the guaranteed best price on hotels for all budgets.

Most important keywords

Seobility found the following keywords. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
booking58%Check
worldwide52%Check
reviews50%Check
Manage booking50%Check
Hotel49%Check
hotels46%Check
Booking.com45%Check
ll resend44%Check
best deals42%Check
best price41%Check

Check all pages of booking.com for errors!

  • Easy troubleshooting for your entire website
  • Meta and on-page check for each page
  • Automated check for keyword optimization
The free account is not limited by time and will not expire